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insightonline.co.nz: Insight Online | Online Marketing Agency, Auckland NZ

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Page load speed analysis

  • 68/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    808 ms

  • Resources loaded

    3.7 sec

  • Page rendered

    245 ms

  • Total page load time

    4.7 sec

Welcome to insightonline.co.nz homepage info - get ready to check Insight Online best content for New Zealand right away, or after learning these important things about insightonline.co.nz

We analyzed Insightonline.co.nz page load time and found that the first response time was 808 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Page optimization

  • HTML 26.5 kB
    Images 179.9 kB
    Javascripts 163.2 kB
    CSS 0 B

    In fact, the total size of Insightonline.co.nz main page is 369.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 179.9 kB which makes up the majority of the site volume.

    • Original 26.5 kB
    • After minification 26.5 kB
    • After compression 8.2 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 18.3 kB or 69% of the original size.

    • Original 179.9 kB
    • After optimization 142.6 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Insight Online needs image optimization as it can save up to 37.3 kB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 163.2 kB
    • After minification 163.1 kB
    • After compression 54.3 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 108.9 kB or 67% of the original size.

Network requests diagram

  • insightonline.co.nz
  • XY9RCsMgEEQvFGtSCr1GryC6IdKNK-5IsKevoVBsP2d485adbRS-zsvNrs56VbtKgnEHqex02WOa5i-hT2KC_FRoTEPOhYD22AQytF5Yyv9Kuy-mfrAyHzFgM2ceKHZNKoYiifoSM6alGxOch1ml7OZuY_JcQ1eeH3zsHWr1JaYQO1AwWRTWqRIG6g0.css
  • M9QvL9AtSExPzUssy9SHMXSTi4sB.css
  • M9Qvzy9KKShKLS7WLcgvKM1JLALSxSXF-sUllTmp-uUFBQA.css
  • css
  • M9bPKixNLarUMYYydHMz04sSS1L1cjPzAA.js
  • bY9LFoIwDEU3BC0om3DmFioECfZnknLs7kVlYA9M3303Oa_RGOypaTs9s56fCSirSCCSr1OQUDX_fAoL0MULeCkBpwg0Ik8HMacbl_H2ZrTwYosDUO3QlxVr8mp-oXoQGElkHAxo1E_eG9tRMIz-rlp1PsTI66gIaqcL-uzNsgd9Ygmu6nQfnFuH1wTR5k_vDQ.js
  • M9RPzs8rSUwu0U3LL8rVNdfPzEvOKU1JLdbPAqLC0tSiSj2QjF5uZh4A.js
  • M9RPzs8rSUwu0U3LL8rVNdfPzEvOKU1JLdbPKtYvTi7KLCgpBgA.js
  • fctbCoAgFEXRCakXoQmZHkjRfFxNbPQR_fe7F1vTGneWDdF0OFkydzLM6EyBP3vb5TFZWmMPCP27hDrQlkIdJvobTWw0i0Ta4VTy5wM.js
  • wp-emoji-release.min.js
  • fbds.js
  • bg_body8.png
  • logo.png
  • search.png
  • Icons_V2-01.png
  • Icons_V2-02.png
  • Icons_V2-03.png
  • Icons_V2-04.png
  • Icons_V2-05.png
  • Harrisons-carpetone.jpg
  • milk-logo.jpg
  • yellow-pages.jpg
  • woosh-logo.jpg
  • PartnerBadge-Horizontal-web.png
  • chamber-of-commerce-auckland.png
  • gtm.js
  • header-bg.jpg
  • INsightOnline_092015_WebBanner_f_RR1.png
  • separator.png
  • fontawesome-webfont.woff
  • zhcz-_WihjSQC0oHJ9TCYMDdSZkkecOE1hvV7ZHvhyU.ttf
  • analytics.js
  • fbevents.js
  • collect
  • collect
  • ga-audiences

Our browser made a total of 40 requests to load all elements on the main page. We found that 70% of them (28 requests) were addressed to the original Insightonline.co.nz, 8% (3 requests) were made to Facebook.com and 5% (2 requests) were made to Connect.facebook.net. The less responsive or slowest element that took the longest time to load (2.7 sec) belongs to the original domain Insightonline.co.nz.

Additional info on insightonline.co.nz

Requests

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Insight Online. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

10

Javascripts

22

Images

4

CSS

36

All

Possible request optimization

1

Javascripts

22

Images

1

CSS

12

Optimized

24

All

Normal result

IP address

Insightonline.co.nz uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

insightonline.co.nz

theinformant.co.nz

enoshimaislandspa.com

btbpress.com

ochrebusiness.com

52.64.31.201

DNS records

Type Host Target/ip TTL Other
A

insightonline.co.nz

52.64.31.201 14399
NS

insightonline.co.nz

aws-ns1.virtualtag.co.nz 21599
NS

insightonline.co.nz

aws-ns2.virtualtag.co.nz 21599
SOA

insightonline.co.nz

21599 Mname: aws-ns1.virtualtag.co.nz
Rname: server.virtualtag.co
Serial: 2018032003
Refresh: 3600
Retry: 7200
Expire: 1209600
Minimum-ttl: 86400
MX

insightonline.co.nz

alt1.aspmx.l.google.com 14399 Pri: 5

Language and encoding

Good result

Language

EN en language flag

Detected

EN en language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Insightonline.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Insightonline.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Insightonline.co.nz has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 100% of all visits is New Zealand. It lies approximately 1340 miles away from the server location (Australia) and such a distance cannot critically affect website speed, but moving the server closer to their user base in New Zealand can speed up Insightonline.co.nz page load time anyway.

Normal result

Good result

Social Sharing Optimization

Open Graph data is detected on the main page of Insight Online. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

insightonline.co.nz

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