Tools & Wizards About Us
insightpromotional.co.nz screenshot

Report Summary

  • 52

    Performance

    Renders faster than
    70% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 87

    SEO

    Google-friendlier than
    66% of websites

insightpromotional.co.nz

IT Promotional Products and Branded Merchandise, Corporate gifts in New Zealand

Page Load Speed

5.5 sec in total

First Response

1.2 sec

Resources Loaded

4 sec

Page Rendered

343 ms

insightpromotional.co.nz screenshot

About Website

Visit insightpromotional.co.nz now to see the best up-to-date Insight Promotional content and also check out these interesting facts you probably never knew about insightpromotional.co.nz

Browse our range of products perfect for corporate gifts, custom promotional products, sports teams and deliver nationwide around New Zealand with a fast turnaround time at competitive prices.

Visit insightpromotional.co.nz

Key Findings

We analyzed Insightpromotional.co.nz page load time and found that the first response time was 1.2 sec and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

insightpromotional.co.nz performance score

52

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.5 s

2/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value9.2 s

13/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.042

99/100

15%

TTI (Time to Interactive)

Value7.3 s

50/100

10%

Network Requests Diagram

www.insightpromotional.co.nz

1186 ms

screen.css

779 ms

menu.css

591 ms

sidebar.css

389 ms

sub_menu.css

403 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 91% of them (40 requests) were addressed to the original Insightpromotional.co.nz, 5% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Use.typekit.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Insightpromotional.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 160.7 kB (49%)

Content Size

326.6 kB

After Optimization

166.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Insightpromotional.co.nz main page is 326.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Javascripts take 171.7 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 27.5 kB

  • Original 33.8 kB
  • After minification 22.7 kB
  • After compression 6.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.1 kB, which is 33% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 27.5 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 860 B

  • Original 94.8 kB
  • After minification 94.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Insight Promotional images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 112.3 kB

  • Original 171.7 kB
  • After minification 137.7 kB
  • After compression 59.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 112.3 kB or 65% of the original size.

CSS Optimization

-76%

Potential reduce by 20.0 kB

  • Original 26.3 kB
  • After minification 19.2 kB
  • After compression 6.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Insightpromotional.co.nz needs all CSS files to be minified and compressed as it can save up to 20.0 kB or 76% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (58%)

Requests Now

43

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Insight Promotional. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.insightpromotional.co.nz

www.insightpromotional.co.nz

1186 ms

screen.css

screen.css

779 ms

menu.css

menu.css

591 ms

sidebar.css

sidebar.css

389 ms

sub_menu.css

sub_menu.css

403 ms

page_messages.css

page_messages.css

394 ms

ticker.css

ticker.css

589 ms

uif4thm.js

uif4thm.js

195 ms

jquery-1.6.4.min.js

jquery-1.6.4.min.js

1572 ms

swfobject.js

swfobject.js

978 ms

utilities.2.1.js

utilities.2.1.js

775 ms

menu.2.1.js

menu.2.1.js

794 ms

forms.2.0.js

forms.2.0.js

794 ms

submenu.js

submenu.js

974 ms

insight.js

insight.js

789 ms

ticker.js

ticker.js

798 ms

home.css

home.css

813 ms

slide_show.2.0.js

slide_show.2.0.js

1035 ms

controls.css

controls.css

997 ms

p.gif

p.gif

128 ms

insight_branding.gif

insight_branding.gif

204 ms

positioning_statement.gif

positioning_statement.gif

204 ms

page_header.gif

page_header.gif

204 ms

menu.jpg

menu.jpg

591 ms

mini_search_input.gif

mini_search_input.gif

203 ms

mini_search_a.gif

mini_search_a.gif

204 ms

breadcrumb.gif

breadcrumb.gif

374 ms

slideshow.gif

slideshow.gif

390 ms

no-flash.jpg

no-flash.jpg

828 ms

home_ticker_wrapper.gif

home_ticker_wrapper.gif

392 ms

home_ticker_previous.gif

home_ticker_previous.gif

416 ms

find_out_more.gif

find_out_more.gif

575 ms

home_ticker_next.gif

home_ticker_next.gif

589 ms

btn-view_products.gif

btn-view_products.gif

592 ms

btn-view_services.gif

btn-view_services.gif

620 ms

main_wrapper.gif

main_wrapper.gif

765 ms

footer.gif

footer.gif

779 ms

footer_div.gif

footer_div.gif

777 ms

input.gif

input.gif

780 ms

newsletter_submit.gif

newsletter_submit.gif

824 ms

ga.js

ga.js

30 ms

ticker_wrapper.gif

ticker_wrapper.gif

926 ms

__utm.gif

__utm.gif

16 ms

print.css

print.css

197 ms

Accessibility Review

insightpromotional.co.nz accessibility score

70

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

insightpromotional.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

insightpromotional.co.nz SEO score

87

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Insightpromotional.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Insightpromotional.co.nz main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

insightpromotional.co.nz

Open Graph description is not detected on the main page of Insight Promotional. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: