Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

Page Load Speed

1.5 sec in total

First Response

424 ms

Resources Loaded

754 ms

Page Rendered

354 ms

integratingmarketingandfinance.com screenshot

About Website

Click here to check amazing Integratingmarketingandfinance content. Otherwise, check out these important facts you probably never knew about integratingmarketingandfinance.com

Integrating Marketing and Finance, a research topic of Type 2 Consulting. Type 2 Consulting advises companies on how to use branding to enhance their overall business performance. Based in New York Ci...

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Key Findings

We analyzed Integratingmarketingandfinance.com page load time and found that the first response time was 424 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

integratingmarketingandfinance.com performance score

0

Network Requests Diagram

integratingmarketingandfinance.com

424 ms

T2_styles.css

167 ms

title_marketing-and-finance.gif

199 ms

1x1.gif

189 ms

subtitle_research-topic.gif

198 ms

Our browser made a total of 8 requests to load all elements on the main page. We found that all of those requests were addressed to Integratingmarketingandfinance.com and no external sources were called. The less responsive or slowest element that took the longest time to load (424 ms) belongs to the original domain Integratingmarketingandfinance.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 5.8 kB (70%)

Content Size

8.3 kB

After Optimization

2.5 kB

In fact, the total size of Integratingmarketingandfinance.com main page is 8.3 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only a small number of websites need less resources to load. HTML takes 6.8 kB which makes up the majority of the site volume.

HTML Optimization

-67%

Potential reduce by 4.5 kB

  • Original 6.8 kB
  • After minification 6.2 kB
  • After compression 2.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 4.5 kB or 67% of the original size.

CSS Optimization

-83%

Potential reduce by 1.2 kB

  • Original 1.5 kB
  • After minification 1.3 kB
  • After compression 258 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Integratingmarketingandfinance.com needs all CSS files to be minified and compressed as it can save up to 1.2 kB or 83% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

5

After Optimization

5

The browser has sent 5 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Integratingmarketingandfinance. According to our analytics all requests are already optimized.

SEO Factors

integratingmarketingandfinance.com SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Integratingmarketingandfinance.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Integratingmarketingandfinance.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Integratingmarketingandfinance. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: