2.7 sec in total
60 ms
2.1 sec
518 ms
Click here to check amazing Kellog content. Otherwise, check out these important facts you probably never knew about kellog.com
Explore Kellogg's and learn about our food, history and our commitment to sustainability, nutrition and giving back.
Visit kellog.comWe analyzed Kellog.com page load time and found that the first response time was 60 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.
kellog.com performance score
name
value
score
weighting
Value4.6 s
14/100
10%
Value0
0/100
25%
Value9.3 s
13/100
10%
Value380 ms
70/100
30%
Value0
100/100
15%
Value11.8 s
17/100
10%
60 ms
128 ms
45 ms
335 ms
167 ms
Our browser made a total of 73 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Kellog.com, 7% (5 requests) were made to Assets.adobedtm.com and 5% (4 requests) were made to Cdn.pricespider.com. The less responsive or slowest element that took the longest time to load (739 ms) relates to the external source Kelloggs.com.
Page size can be reduced by 485.3 kB (33%)
1.5 MB
977.5 kB
In fact, the total size of Kellog.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 754.0 kB which makes up the majority of the site volume.
Potential reduce by 91.2 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 38.8 kB, which is 38% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 91.2 kB or 89% of the original size.
Potential reduce by 25.2 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kellog images are well optimized though.
Potential reduce by 28.5 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 28.5 kB or 15% of the original size.
Potential reduce by 340.3 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kellog.com needs all CSS files to be minified and compressed as it can save up to 340.3 kB or 83% of the original size.
Number of requests can be reduced by 33 (48%)
69
36
The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kellog. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and as a result speed up the page load time.
home.html
60 ms
gtm.js
128 ms
clientlib-base.min.css
45 ms
ps-widget.js
335 ms
ps-utid.js
167 ms
37e9ede2
111 ms
jquery.min.js
110 ms
utils.min.js
165 ms
granite.min.js
163 ms
jquery.min.js
163 ms
critcomClientLib.min.js
162 ms
clientlib-base.min.js
161 ms
clientLib.min.js
160 ms
clientLib.min.js
341 ms
launch-EN63c68bd0e3a4422cb6436195b93f1c01.min.js
564 ms
esw.min.js
137 ms
kellogg.png
259 ms
Footerlogo.png
469 ms
KFRLogo.svg
469 ms
logoMain.png
486 ms
search.png
470 ms
search-black.png
263 ms
Banner1.jpg
605 ms
our_story_carousel.jpg
604 ms
wellbeing_header_12_15.jpg
600 ms
sustainability_header_12_15.jpg
647 ms
kco_wtb_home-hero_1400x736px.jpg
600 ms
Large%20tile%20esg%20launch.jpg
650 ms
BHEM_Article-Image_SPOUT_NOLA.jpg
664 ms
FF%20RB.jpg
653 ms
k_dot_com_homepage_aug_eggo_toasters.jpg
653 ms
kco_wtb_home_898x363px.jpg
695 ms
history_our_story.jpg
663 ms
k_dot_com_homepage_recipe_aug.jpg
672 ms
journey%20of%20our%20food%20full%20page%20width%20CTA.jpg
739 ms
LInkOutx2.png
687 ms
Image%202.png
695 ms
Image%203.png
687 ms
Image%204.png
696 ms
Image%205.png
703 ms
Chatbot_K_img.png
735 ms
analytics.js
527 ms
ytc.js
528 ms
token.json
656 ms
ctaArrow.png
457 ms
langarrow.png
491 ms
KelloggsSans-Light.svg
587 ms
KelloggsSans-Bold.svg
723 ms
KelloggsSans-Regular.svg
721 ms
KelloggsSans-Medium.svg
722 ms
config.js
343 ms
common.min.js
298 ms
ccquerybuilder.jsonp
317 ms
id
156 ms
AppMeasurement.min.js
64 ms
AppMeasurement_Module_ActivityMap.min.js
115 ms
RC8b75029f00ac4b3d9b04bdee4ae8b84c-source.min.js
94 ms
RC2cc061eebce84492a5473e9bf9dfbfc7-source.min.js
102 ms
esw.min.css
60 ms
liveagent.esw.min.js
76 ms
ps-widget.js
108 ms
collect
51 ms
collect
60 ms
10082811.json
29 ms
collect
283 ms
dest5.html
122 ms
collect
298 ms
OtAutoBlock.js
255 ms
delivery
246 ms
ibs:dpid=411&dpuuid=YzdLwgAAADw1hwN_
137 ms
ga-audiences
601 ms
pixel
598 ms
pixel
43 ms
kellog.com accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-hidden="true"] elements contain focusable descendents
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Buttons do not have an accessible name
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Some elements have a [tabindex] value greater than 0
kellog.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Issues were logged in the Issues panel in Chrome Devtools
kellog.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kellog.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kellog.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
kellog.com
Open Graph description is not detected on the main page of Kellog. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: