Report Summary

  • 46

    Performance

    Renders faster than
    65% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 72% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

kidly.co.uk

Things for kids, you'll love too. KIDLY.

Page Load Speed

3 sec in total

First Response

142 ms

Resources Loaded

2.8 sec

Page Rendered

94 ms

kidly.co.uk screenshot

About Website

Visit kidly.co.uk now to see the best up-to-date KIDLY content for United Kingdom and also check out these interesting facts you probably never knew about kidly.co.uk

Welcome to KIDLY, a modern store for baby and kids from 0-5, offering design-led & genuinely useful products and gifts, from our very own KIDLY Label to the world's best baby and kids brands. It&#...

Visit kidly.co.uk

Key Findings

We analyzed Kidly.co.uk page load time and found that the first response time was 142 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

kidly.co.uk performance score

46

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value9.0 s

1/100

25%

SI (Speed Index)

Value5.7 s

51/100

10%

TBT (Total Blocking Time)

Value460 ms

62/100

30%

CLS (Cumulative Layout Shift)

Value0.027

100/100

15%

TTI (Time to Interactive)

Value10.7 s

22/100

10%

Network Requests Diagram

kidly.co.uk

142 ms

www.kidly.co.uk

195 ms

www.kidly.co.uk

456 ms

vendor

98 ms

kidly

194 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 75% of them (24 requests) were addressed to the original Kidly.co.uk, 6% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Platform.twitter.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Kidly.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 147.3 kB (38%)

Content Size

391.2 kB

After Optimization

243.9 kB

In fact, the total size of Kidly.co.uk main page is 391.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Images take 360.8 kB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 6.6 kB

  • Original 9.4 kB
  • After minification 8.8 kB
  • After compression 2.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 6.6 kB or 70% of the original size.

Image Optimization

-39%

Potential reduce by 140.7 kB

  • Original 360.8 kB
  • After minification 220.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, KIDLY needs image optimization as it can save up to 140.7 kB or 39% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 50 B

  • Original 21.0 kB
  • After minification 21.0 kB
  • After compression 20.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 9 (38%)

Requests Now

24

After Optimization

15

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of KIDLY. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

kidly.co.uk accessibility score

89

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

kidly.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

kidly.co.uk SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kidly.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Kidly.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of KIDLY. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: