Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 65

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

lloydmorgan.com

Welcome to Lloyd Morgan

Page Load Speed

4.1 sec in total

First Response

547 ms

Resources Loaded

3.3 sec

Page Rendered

178 ms

lloydmorgan.com screenshot

About Website

Welcome to lloydmorgan.com homepage info - get ready to check Lloyd Morgan best content right away, or after learning these important things about lloydmorgan.com

Lloyd Morgan has been operating in Beijing since 1992 with a full service operation specializing in the recruitment of middle and senior management executives for international and businesses.

Visit lloydmorgan.com

Key Findings

We analyzed Lloydmorgan.com page load time and found that the first response time was 547 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

lloydmorgan.com performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.6 s

6/100

10%

LCP (Largest Contentful Paint)

Value10.4 s

0/100

25%

SI (Speed Index)

Value11.6 s

4/100

10%

TBT (Total Blocking Time)

Value290 ms

80/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.8 s

28/100

10%

Network Requests Diagram

lloydmorgan.com

547 ms

www.lloydmorgan.com

549 ms

style.css

247 ms

jquery.js

1230 ms

jquery-migrate-1.2.1.js

748 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 81% of them (30 requests) were addressed to the original Lloydmorgan.com, 5% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Googleadservices.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Lloydmorgan.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 632.3 kB (67%)

Content Size

947.0 kB

After Optimization

314.7 kB

In fact, the total size of Lloydmorgan.com main page is 947.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 380.4 kB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 8.1 kB

  • Original 11.4 kB
  • After minification 10.4 kB
  • After compression 3.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.1 kB or 71% of the original size.

Image Optimization

-56%

Potential reduce by 213.1 kB

  • Original 380.4 kB
  • After minification 167.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Lloyd Morgan needs image optimization as it can save up to 213.1 kB or 56% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-67%

Potential reduce by 231.2 kB

  • Original 343.9 kB
  • After minification 290.5 kB
  • After compression 112.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 231.2 kB or 67% of the original size.

CSS Optimization

-85%

Potential reduce by 180.0 kB

  • Original 211.4 kB
  • After minification 177.9 kB
  • After compression 31.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lloydmorgan.com needs all CSS files to be minified and compressed as it can save up to 180.0 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (50%)

Requests Now

32

After Optimization

16

The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lloyd Morgan. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

lloydmorgan.com accessibility score

65

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

lloydmorgan.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

lloydmorgan.com SEO score

69

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lloydmorgan.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Lloydmorgan.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Lloyd Morgan. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: