Report Summary

  • 0

    Performance

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 0

    Best Practices

  • 92

    SEO

    Google-friendlier than
    75% of websites

Page Load Speed

2.1 sec in total

First Response

65 ms

Resources Loaded

1.8 sec

Page Rendered

319 ms

maaw.com screenshot

About Website

Click here to check amazing Maaw content. Otherwise, check out these important facts you probably never knew about maaw.com

A truly unique organisation, the Marketing Agencies Association Worldwide is 100% focused on understanding and addressing the personal and business needs of senior Agency Principals

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Key Findings

We analyzed Maaw.com page load time and found that the first response time was 65 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

maaw.com performance score

0

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value0

0/100

10%

LCP (Largest Contentful Paint)

Value0

0/100

25%

SI (Speed Index)

Value0

0/100

10%

TBT (Total Blocking Time)

Value0

0/100

30%

CLS (Cumulative Layout Shift)

Value0.131

81/100

15%

TTI (Time to Interactive)

Value0

0/100

10%

Network Requests Diagram

maaw.com

65 ms

www.maaw.org

508 ms

styles.css

172 ms

cssmap-continents.css

254 ms

colorbox.css

171 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Maaw.com, 98% (42 requests) were made to Maaw.org. The less responsive or slowest element that took the longest time to load (512 ms) relates to the external source Maaw.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 272.4 kB (37%)

Content Size

746.0 kB

After Optimization

473.6 kB

In fact, the total size of Maaw.com main page is 746.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 400.0 kB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 6.8 kB

  • Original 9.4 kB
  • After minification 8.3 kB
  • After compression 2.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.1 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 6.8 kB or 72% of the original size.

Image Optimization

-3%

Potential reduce by 13.7 kB

  • Original 400.0 kB
  • After minification 386.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Maaw images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 168.6 kB

  • Original 239.6 kB
  • After minification 194.1 kB
  • After compression 71.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 168.6 kB or 70% of the original size.

CSS Optimization

-86%

Potential reduce by 83.2 kB

  • Original 97.0 kB
  • After minification 69.9 kB
  • After compression 13.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Maaw.com needs all CSS files to be minified and compressed as it can save up to 83.2 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (40%)

Requests Now

40

After Optimization

24

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Maaw. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

maaw.com accessibility score

68

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

SEO Factors

maaw.com SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Maaw.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Maaw.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Maaw. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: