5.7 sec in total
320 ms
4.9 sec
500 ms
Click here to check amazing Malcolm Mc Donald content. Otherwise, check out these important facts you probably never knew about malcolm-mcdonald.com
Professor Malcolm McDonald, UK's pre-eminent academic authority on marketing strategy, author of more than 40 best selling marketing books
Visit malcolm-mcdonald.comWe analyzed Malcolm-mcdonald.com page load time and found that the first response time was 320 ms and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.
malcolm-mcdonald.com performance score
name
value
score
weighting
Value3.5 s
34/100
10%
Value5.2 s
24/100
25%
Value6.4 s
40/100
10%
Value1,680 ms
11/100
30%
Value0.023
100/100
15%
Value15.2 s
7/100
10%
320 ms
406 ms
93 ms
161 ms
165 ms
Our browser made a total of 30 requests to load all elements on the main page. We found that 37% of them (11 requests) were addressed to the original Malcolm-mcdonald.com, 17% (5 requests) were made to Youtube-nocookie.com and 7% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2.4 sec) relates to the external source Analytics.aptania.com.
Page size can be reduced by 353.4 kB (48%)
742.6 kB
389.2 kB
In fact, the total size of Malcolm-mcdonald.com main page is 742.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. CSS take 373.8 kB which makes up the majority of the site volume.
Potential reduce by 25.4 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 25.4 kB or 76% of the original size.
Potential reduce by 3.6 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Malcolm Mc Donald images are well optimized though.
Potential reduce by 11.0 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.
Potential reduce by 313.4 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Malcolm-mcdonald.com needs all CSS files to be minified and compressed as it can save up to 313.4 kB or 84% of the original size.
Number of requests can be reduced by 15 (60%)
25
10
The browser has sent 25 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Malcolm Mc Donald. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.
malcolm-mcdonald.com
320 ms
index.php
406 ms
siteScripts.js
93 ms
p7DMM03.css
161 ms
p7affinity-3.css
165 ms
css
24 ms
css
36 ms
p7DMMscripts.js
168 ms
in.js
18 ms
sdk.js
522 ms
widgets.js
524 ms
toggle-icon.png
128 ms
banner-mmi-07.jpg
289 ms
malcolm-value-model-w640h480.jpg
403 ms
malcolm-mcdonald-full-01-w640h480.jpg
273 ms
SlGVmQWMvZQIdix7AFxXkHNSaA.ttf
162 ms
sdk.js
307 ms
p7affinity_print.css
321 ms
dg45_pLmvrkcOkBnKsOzXyGWTBcmg-X6VjvYIg.ttf
248 ms
ebp5rVzYUAU
279 ms
cm.js
332 ms
widget_iframe.7dae38096d06923d683a2a807172322a.html
626 ms
like.php
1647 ms
www-player.css
107 ms
www-embed-player.js
347 ms
base.js
660 ms
fetch-polyfill.js
84 ms
cm.js
2421 ms
9ob6Hkob7wt.js
890 ms
FEppCFCt76d.png
876 ms
malcolm-mcdonald.com accessibility score
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
<frame> or <iframe> elements do not have a title
Links do not have a discernible name
Internationalization and localization
These are opportunities to improve the interpretation of your content by users in different locales.
Impact
Issue
<html> element does not have a [lang] attribute
malcolm-mcdonald.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
malcolm-mcdonald.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Malcolm-mcdonald.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Malcolm-mcdonald.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
malcolm-mcdonald.com
Open Graph description is not detected on the main page of Malcolm Mc Donald. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: