Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 50% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

marketergraham.com

Graham Hunter – Medium

Page Load Speed

2.5 sec in total

First Response

811 ms

Resources Loaded

1.4 sec

Page Rendered

282 ms

marketergraham.com screenshot

About Website

Visit marketergraham.com now to see the best up-to-date Marketer Graham content for United States and also check out these interesting facts you probably never knew about marketergraham.com

Read writing from Graham Hunter on Medium. Startup and music lover. Startup Program @Segment . @Techstars & @WhartonEntrep Alum, @500Startups mentor. Formerly Dir of Marketing @Patreon .

Visit marketergraham.com

Key Findings

We analyzed Marketergraham.com page load time and found that the first response time was 811 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

marketergraham.com performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

69/100

10%

LCP (Largest Contentful Paint)

Value2.7 s

86/100

25%

SI (Speed Index)

Value12.0 s

4/100

10%

TBT (Total Blocking Time)

Value3,190 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value1.073

2/100

15%

TTI (Time to Interactive)

Value12.8 s

13/100

10%

Network Requests Diagram

marketergraham.com

811 ms

wp-emoji-release.min.js

92 ms

genericons.css

198 ms

jetpack-sharing-enhancements.css

160 ms

style.css

163 ms

Our browser made a total of 24 requests to load all elements on the main page. We found that 58% of them (14 requests) were addressed to the original Marketergraham.com, 13% (3 requests) were made to S.gravatar.com and 8% (2 requests) were made to Platform.twitter.com. The less responsive or slowest element that took the longest time to load (811 ms) belongs to the original domain Marketergraham.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 285.3 kB (71%)

Content Size

403.2 kB

After Optimization

117.8 kB

In fact, the total size of Marketergraham.com main page is 403.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Javascripts take 215.8 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 24.4 kB

  • Original 32.2 kB
  • After minification 29.8 kB
  • After compression 7.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 24.4 kB or 76% of the original size.

Image Optimization

-9%

Potential reduce by 379 B

  • Original 4.3 kB
  • After minification 3.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketer Graham images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 145.9 kB

  • Original 215.8 kB
  • After minification 195.9 kB
  • After compression 69.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 145.9 kB or 68% of the original size.

CSS Optimization

-76%

Potential reduce by 114.6 kB

  • Original 150.8 kB
  • After minification 133.7 kB
  • After compression 36.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketergraham.com needs all CSS files to be minified and compressed as it can save up to 114.6 kB or 76% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (83%)

Requests Now

23

After Optimization

4

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketer Graham. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

marketergraham.com accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s are not contained by their required parent element

High

ARIA tooltip elements do not have accessible names.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

marketergraham.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

marketergraham.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketergraham.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marketergraham.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Marketer Graham. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: