Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 99

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 77

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

maxfactor.co.uk

Make Up Products | Home | Max Factor

Page Load Speed

2.1 sec in total

First Response

32 ms

Resources Loaded

1.1 sec

Page Rendered

942 ms

maxfactor.co.uk screenshot

About Website

Click here to check amazing Max Factor content for United Kingdom. Otherwise, check out these important facts you probably never knew about maxfactor.co.uk

Make Up: primer, lipstick or mascara - Max Factor has the right product for every occasion. Browse our products to find the perfect match for your look!

Visit maxfactor.co.uk

Key Findings

We analyzed Maxfactor.co.uk page load time and found that the first response time was 32 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

maxfactor.co.uk performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

51/100

10%

LCP (Largest Contentful Paint)

Value8.0 s

3/100

25%

SI (Speed Index)

Value8.5 s

18/100

10%

TBT (Total Blocking Time)

Value990 ms

28/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value16.7 s

5/100

10%

Network Requests Diagram

maxfactor.co.uk

32 ms

maxfactor.co.uk

161 ms

screen.css

106 ms

jquery.min.js

131 ms

jquery.reveal.js

129 ms

Our browser made a total of 100 requests to load all elements on the main page. We found that 8% of them (8 requests) were addressed to the original Maxfactor.co.uk, 72% (72 requests) were made to Secure.footprint.net and 6% (6 requests) were made to Cookieconsent.pg.com. The less responsive or slowest element that took the longest time to load (446 ms) relates to the external source Secure.footprint.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 579.6 kB (17%)

Content Size

3.4 MB

After Optimization

2.8 MB

In fact, the total size of Maxfactor.co.uk main page is 3.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 58.6 kB

  • Original 69.5 kB
  • After minification 54.4 kB
  • After compression 10.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.1 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 58.6 kB or 84% of the original size.

Image Optimization

-3%

Potential reduce by 94.1 kB

  • Original 2.8 MB
  • After minification 2.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Max Factor images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 248.4 kB

  • Original 365.4 kB
  • After minification 309.0 kB
  • After compression 117.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 248.4 kB or 68% of the original size.

CSS Optimization

-80%

Potential reduce by 178.5 kB

  • Original 222.1 kB
  • After minification 221.1 kB
  • After compression 43.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Maxfactor.co.uk needs all CSS files to be minified and compressed as it can save up to 178.5 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 43 (44%)

Requests Now

97

After Optimization

54

The browser has sent 97 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Max Factor. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

maxfactor.co.uk accessibility score

99

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

maxfactor.co.uk best practices score

77

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Registers an unload listener

Low

Detected JavaScript libraries

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

maxfactor.co.uk SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Maxfactor.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Maxfactor.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Max Factor. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: