Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 46% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 74

    SEO

    Google-friendlier than
    32% of websites

mcdonalds.com.br

McDonald's - Site Oficial do McDonald's Brasil | McDonald's

Page Load Speed

9.4 sec in total

First Response

627 ms

Resources Loaded

8.6 sec

Page Rendered

170 ms

mcdonalds.com.br screenshot

About Website

Visit mcdonalds.com.br now to see the best up-to-date Mc Donald S content for Brazil and also check out these interesting facts you probably never knew about mcdonalds.com.br

Bem-vindo ao site oficial do McDonald's Brasil! Temos muitas ofertas, informações sobre nossos produtos e restaurantes - descubra tudo!

Visit mcdonalds.com.br

Key Findings

We analyzed Mcdonalds.com.br page load time and found that the first response time was 627 ms and then it took 8.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

mcdonalds.com.br performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

74/100

10%

LCP (Largest Contentful Paint)

Value18.7 s

0/100

25%

SI (Speed Index)

Value20.5 s

0/100

10%

TBT (Total Blocking Time)

Value25,500 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.341

33/100

15%

TTI (Time to Interactive)

Value33.0 s

0/100

10%

Network Requests Diagram

mcdonalds.com.br

627 ms

combined_willdom.min.css

319 ms

css

29 ms

css

41 ms

_global.css

314 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 80% of them (60 requests) were addressed to the original Mcdonalds.com.br, 4% (3 requests) were made to Platform.twitter.com and 3% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2.8 sec) belongs to the original domain Mcdonalds.com.br.

Page Optimization Overview & Recommendations

Page size can be reduced by 92.8 kB (9%)

Content Size

977.2 kB

After Optimization

884.4 kB

In fact, the total size of Mcdonalds.com.br main page is 977.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 885.6 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 62.0 kB

  • Original 74.0 kB
  • After minification 51.3 kB
  • After compression 12.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 22.7 kB, which is 31% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 62.0 kB or 84% of the original size.

Image Optimization

-3%

Potential reduce by 30.7 kB

  • Original 885.6 kB
  • After minification 854.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Mc Donald S images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-25%

Potential reduce by 113 B

  • Original 447 B
  • After minification 404 B
  • After compression 334 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mcdonalds.com.br needs all CSS files to be minified and compressed as it can save up to 113 B or 25% of the original size.

Requests Breakdown

Number of requests can be reduced by 24 (34%)

Requests Now

71

After Optimization

47

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mc Donald S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

mcdonalds.com.br accessibility score

78

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

mcdonalds.com.br best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

mcdonalds.com.br SEO score

74

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    PT

  • Language Claimed

    N/A

  • Encoding

    LATIN

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mcdonalds.com.br can be misinterpreted by Google and other search engines. Our service has detected that Portuguese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Mcdonalds.com.br main page’s claimed encoding is latin. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Mc Donald S. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: