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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

nielseninsights.eu

Consumer Insights on What People Watch, Listen To and Buy | Nielsen

Page Load Speed

1.7 sec in total

First Response

444 ms

Resources Loaded

1.1 sec

Page Rendered

118 ms

nielseninsights.eu screenshot

About Website

Welcome to nielseninsights.eu homepage info - get ready to check Nielsen Insights best content for Egypt right away, or after learning these important things about nielseninsights.eu

Nielsen, a leading global information & measurement company, provides market research, insights & data about what people watch, listen to & buy.

Visit nielseninsights.eu

Key Findings

We analyzed Nielseninsights.eu page load time and found that the first response time was 444 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

nielseninsights.eu performance score

0

Network Requests Diagram

www.nielseninsights.eu

444 ms

index.css

161 ms

Modernizr.js

165 ms

add2home.js

168 ms

jquery.min.js

34 ms

Our browser made a total of 15 requests to load all elements on the main page. We found that 67% of them (10 requests) were addressed to the original Nielseninsights.eu, 13% (2 requests) were made to S7.addthis.com and 7% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (444 ms) belongs to the original domain Nielseninsights.eu.

Page Optimization Overview & Recommendations

Page size can be reduced by 325.6 kB (66%)

Content Size

493.0 kB

After Optimization

167.4 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Nielseninsights.eu main page is 493.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Javascripts take 403.7 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 62.4 kB

  • Original 85.4 kB
  • After minification 85.2 kB
  • After compression 23.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 62.4 kB or 73% of the original size.

Image Optimization

-35%

Potential reduce by 1.4 kB

  • Original 3.9 kB
  • After minification 2.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Nielsen Insights needs image optimization as it can save up to 1.4 kB or 35% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-65%

Potential reduce by 261.8 kB

  • Original 403.7 kB
  • After minification 400.5 kB
  • After compression 141.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 261.8 kB or 65% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (42%)

Requests Now

12

After Optimization

7

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 12 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nielsen Insights. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.nielseninsights.eu

www.nielseninsights.eu

444 ms

index.css

index.css

161 ms

Modernizr.js

Modernizr.js

165 ms

add2home.js

add2home.js

168 ms

jquery.min.js

jquery.min.js

34 ms

index.js

index.js

83 ms

addthis_widget.js

addthis_widget.js

28 ms

icon-global.png

icon-global.png

211 ms

main-logo.png

main-logo.png

211 ms

main-sprite.svg

main-sprite.svg

211 ms

300lo.json

300lo.json

15 ms

brandon_reg-webfont.woff

brandon_reg-webfont.woff

157 ms

brandon_bld-webfont.woff

brandon_bld-webfont.woff

162 ms

sh.8e5f85691f9aaa082472a194.html

sh.8e5f85691f9aaa082472a194.html

23 ms

m

m

25 ms

SEO Factors

nielseninsights.eu SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nielseninsights.eu can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Nielseninsights.eu main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nielseninsights.eu

Open Graph description is not detected on the main page of Nielsen Insights. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: