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nma.co.uk: NMA Archive | Econsultancy

The latest news and jobs in new media, digital, internet & interactive from the UK's leading resource for new media professionals.

Page load speed analysis

  • 54/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    11 ms

  • Resources loaded

    3.8 sec

  • Page rendered

    1.3 sec

  • Total page load time

    5.1 sec

Visit nma.co.uk now to see the best up-to-date NMA content and also check out these interesting facts you probably never knew about nma.co.uk

We analyzed Nma.co.uk page load time and found that the first response time was 11 ms and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Page optimization

  • HTML 434.7 kB
    Images 1.2 MB
    Javascripts 483.8 kB
    CSS 344.5 kB

    In fact, the total size of Nma.co.uk main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

    • Original 434.7 kB
    • After minification 336.9 kB
    • After compression 54.0 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 97.8 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 380.7 kB or 88% of the original size.

    • Original 1.2 MB
    • After optimization 1.2 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. NMA images are well optimized though.

    • Original 483.8 kB
    • After minification 483.7 kB
    • After compression 150.0 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 333.8 kB or 69% of the original size.

    • Original 344.5 kB
    • After minification 344.5 kB
    • After compression 55.0 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nma.co.uk needs all CSS files to be minified and compressed as it can save up to 289.5 kB or 84% of the original size.

Network requests diagram

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  • nma-archive
  • nma-archive
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  • adelle-regular-webfont.woff
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  • bulomedium-webfont.woff
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  • flaticons-stroke.woff
  • adelle-italic-webfont.woff
  • buloblack-webfont.woff
  • ec-icons.woff
  • ads
  • container.html
  • analytics.js
  • conversion_async.js
  • ia.js
  • loader.js
  • hotjar-11439.js
  • ec.js
  • collect
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  • 15143113728785304341
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  • osd.js
  • ia.gif
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  • modules-043c1e6abe660c48857202e419ff9d8a.js
  • Ad0St1Sz186Sq0V0Id109592735.gif
  • adcount%7C2.0%7C1148%7C4152900%7C0%7C186%7CAdId=14310392;BnId=1;ct=2427436514;st=2361;adcid=1;itime=130939059;reqtype=5;;key=key1%2Bkey2%2Bkey3%2Bkey4;
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  • nr-885.min.js
  • rollbar.min.js
  • pd.js
  • 0a14ed89c0

Our browser made a total of 99 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Nma.co.uk, 16% (16 requests) were made to Assets.econsultancy.com and 12% (12 requests) were made to Linkedin.com. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source Aka-cdn.adtech.de.

Additional info on nma.co.uk

Requests

The browser has sent 88 CSS, Javascripts, AJAX and image requests in order to completely render the main page of NMA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 43 to 1 for JavaScripts and as a result speed up the page load time.

43

Javascripts

43

Images

1

CSS

1

AJAX

88

All

Possible request optimization

1

Javascripts

32

Images

1

CSS

1

AJAX

53

Optimized

35

All

Normal result

Redirects

As for redirects, our browser reached this domain in two steps. The first redirect led to https://econsultancy.com/uk/nma-archive, then it was forwarded to /nma-archive, and finally we managed to open this domain. We strongly recommend that the redirects should be reduced, as the more redirects a site has, the slower it loads.

IP address

Nma.co.uk uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

nma.co.uk

ofi.es

demo.communityengine.org

diysecurity.com

njinnj.com

54.225.133.127

DNS records

Type Host Target/ip TTL Other
A

nma.co.uk

52.202.245.247 3599
A

nma.co.uk

52.202.145.232 3599
A

nma.co.uk

52.205.45.40 3599
A

nma.co.uk

52.203.173.99 3599
A

nma.co.uk

52.205.227.252 3599

Language and encoding

Normal result

Language

EN en language flag

Detected

N/A  language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nma.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Nma.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Nma.co.uk has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

The server of Nma.co.uk is located in United States, but, unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of NMA. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

nma.co.uk

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