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noom.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

noom.com

Page Load Speed

1.2 sec in total

First Response

66 ms

Resources Loaded

834 ms

Page Rendered

302 ms

noom.com screenshot

About Website

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Key Findings

We analyzed Noom.com page load time and found that the first response time was 66 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

noom.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value11.5 s

0/100

25%

SI (Speed Index)

Value7.6 s

26/100

10%

TBT (Total Blocking Time)

Value3,640 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value18.1 s

3/100

10%

Network Requests Diagram

noom.com

66 ms

www.noom.com

13 ms

www.noom.com

49 ms

wp-emoji-release.min.js

7 ms

sb-instagram.css

24 ms

Our browser made a total of 40 requests to load all elements on the main page. We found that 80% of them (32 requests) were addressed to the original Noom.com, 5% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Netdna.bootstrapcdn.com. The less responsive or slowest element that took the longest time to load (504 ms) relates to the external source Connect.facebook.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 953.3 kB (62%)

Content Size

1.5 MB

After Optimization

596.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Noom.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. CSS take 798.2 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 20.6 kB

  • Original 26.5 kB
  • After minification 23.7 kB
  • After compression 6.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 20.6 kB or 77% of the original size.

Image Optimization

-5%

Potential reduce by 20.8 kB

  • Original 435.8 kB
  • After minification 414.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Noom images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 190.6 kB

  • Original 289.3 kB
  • After minification 261.4 kB
  • After compression 98.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 190.6 kB or 66% of the original size.

CSS Optimization

-90%

Potential reduce by 721.3 kB

  • Original 798.2 kB
  • After minification 689.3 kB
  • After compression 76.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Noom.com needs all CSS files to be minified and compressed as it can save up to 721.3 kB or 90% of the original size.

Requests Breakdown

Number of requests can be reduced by 24 (75%)

Requests Now

32

After Optimization

8

  • Images
  • JavaScript
  • CSS

The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Noom. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

noom.com

noom.com

66 ms

www.noom.com

www.noom.com

13 ms

www.noom.com

www.noom.com

49 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

7 ms

sb-instagram.css

sb-instagram.css

24 ms

font-awesome.min.css

font-awesome.min.css

36 ms

jquery-ui-aristo.min.css

jquery-ui-aristo.min.css

79 ms

style.css

style.css

44 ms

wpp.css

wpp.css

40 ms

jquery.js

jquery.js

78 ms

jquery-migrate.min.js

jquery-migrate.min.js

43 ms

jquery.maskedinput.js

jquery.maskedinput.js

78 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

80 ms

sb-instagram.js

sb-instagram.js

79 ms

core.min.js

core.min.js

80 ms

widget.min.js

widget.min.js

80 ms

position.min.js

position.min.js

80 ms

menu.min.js

menu.min.js

81 ms

autocomplete.min.js

autocomplete.min.js

81 ms

search-autocomplete.min.js

search-autocomplete.min.js

81 ms

scripts.min.js

scripts.min.js

81 ms

comment-reply.min.js

comment-reply.min.js

82 ms

wp-embed.min.js

wp-embed.min.js

82 ms

count.js

count.js

83 ms

notosansjapanese.css

notosansjapanese.css

53 ms

gtm.js

gtm.js

164 ms

noomlogo.png

noomlogo.png

135 ms

count.js

count.js

185 ms

sdk.js

sdk.js

504 ms

masthead.jpg

masthead.jpg

30 ms

consumer-left.png

consumer-left.png

15 ms

consumer-right.png

consumer-right.png

28 ms

roboto-light-webfont.woff

roboto-light-webfont.woff

13 ms

roboto-regular-webfont.woff

roboto-regular-webfont.woff

16 ms

icomoon.ttf

icomoon.ttf

15 ms

roboto-medium-webfont.woff

roboto-medium-webfont.woff

27 ms

roboto-bold-webfont.woff

roboto-bold-webfont.woff

27 ms

analytics.js

analytics.js

53 ms

collect

collect

11 ms

collect

collect

62 ms

Accessibility Review

noom.com accessibility score

97

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

noom.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

noom.com SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Noom.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Noom.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

noom.com

Open Graph data is detected on the main page of Noom. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: