Tools & Wizards About Us
nov.jp screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 84% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

nov.jp

ノブ公式ブランドサイト｜乾燥肌・敏感肌向けの低刺激性スキンケアならノブ

Page Load Speed

11.9 sec in total

First Response

1.3 sec

Resources Loaded

10.3 sec

Page Rendered

277 ms

nov.jp screenshot

About Website

Welcome to nov.jp homepage info - get ready to check Nov best content for Japan right away, or after learning these important things about nov.jp

臨床皮膚医学に基づいて、お肌に悩む方のスキンケアを考えるNOV（ノブ）のブランドサイト。ノブのブランド理念やコンセプトを紹介。商品情報やお肌のお手入れ方法、敏感肌のスキンケア情報の紹介や、取扱い店をご案内いたします。

Visit nov.jp

Key Findings

We analyzed Nov.jp page load time and found that the first response time was 1.3 sec and then it took 10.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

nov.jp performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.4 s

1/100

10%

LCP (Largest Contentful Paint)

Value21.8 s

0/100

25%

SI (Speed Index)

Value17.6 s

0/100

10%

TBT (Total Blocking Time)

Value1,240 ms

19/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value20.1 s

2/100

10%

Network Requests Diagram

nov.jp

1331 ms

default.aspx

1098 ms

style.css

407 ms

normalize.css

669 ms

main.css

1235 ms

Our browser made a total of 211 requests to load all elements on the main page. We found that 0% of them (1 request) were addressed to the original Nov.jp, 79% (167 requests) were made to Noevirgroup.jp and 2% (4 requests) were made to Facebook.com. The less responsive or slowest element that took the longest time to load (2.5 sec) relates to the external source Noevirgroup.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (22%)

Content Size

4.8 MB

After Optimization

3.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nov.jp main page is 4.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 3.6 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 48.1 kB

  • Original 59.9 kB
  • After minification 51.2 kB
  • After compression 11.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.7 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.1 kB or 80% of the original size.

Image Optimization

-4%

Potential reduce by 140.0 kB

  • Original 3.6 MB
  • After minification 3.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nov images are well optimized though.

JavaScript Optimization

-62%

Potential reduce by 284.1 kB

  • Original 461.5 kB
  • After minification 438.1 kB
  • After compression 177.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 284.1 kB or 62% of the original size.

CSS Optimization

-86%

Potential reduce by 560.0 kB

  • Original 653.3 kB
  • After minification 510.0 kB
  • After compression 93.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nov.jp needs all CSS files to be minified and compressed as it can save up to 560.0 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 66 (32%)

Requests Now

204

After Optimization

138

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 204 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nov. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 24 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

nov.jp

nov.jp

1331 ms

default.aspx

default.aspx

1098 ms

style.css

style.css

407 ms

normalize.css

normalize.css

669 ms

main.css

main.css

1235 ms

jquery.min.js

jquery.min.js

8 ms

common.js

common.js

742 ms

jquery.carouFredSel-6.0.2-packed.js

jquery.carouFredSel-6.0.2-packed.js

1004 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

578 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

1573 ms

function.js

function.js

863 ms

jquery.rollover.js

jquery.rollover.js

854 ms

actions.js

actions.js

1600 ms

default.css

default.css

1191 ms

nivo-slider.css

nivo-slider.css

1204 ms

goods_cartlist.js

goods_cartlist.js

1166 ms

reset.css

reset.css

1162 ms

s_lmr.css

s_lmr.css

1162 ms

common.css

common.css

1171 ms

goods.css

goods.css

1231 ms

user.css

user.css

1647 ms

sidebox.css

sidebox.css

1490 ms

category.css

category.css

1560 ms

order.css

order.css

1515 ms

customer.css

customer.css

1570 ms

etc.css

etc.css

1550 ms

quickorder.css

quickorder.css

1660 ms

userreview.css

userreview.css

1689 ms

core.css

core.css

1745 ms

skin.css

skin.css

1729 ms

dropframe.css

dropframe.css

1763 ms

freepage.css

freepage.css

1814 ms

jquery-ui-1.8.14.custom.css

jquery-ui-1.8.14.custom.css

2017 ms

nov.css

nov.css

2209 ms

onlineshop.js

onlineshop.js

1649 ms

player_api

player_api

33 ms

analytics.js

analytics.js

31 ms

logo.png

logo.png

248 ms

button-trialset.png

button-trialset.png

172 ms

icon-cart.png

icon-cart.png

206 ms

cart_button.png

cart_button.png

205 ms

icon-cartview.png

icon-cartview.png

171 ms

navi-1.png

navi-1.png

209 ms

navi-2.png

navi-2.png

351 ms

hover-menu-icon.png

hover-menu-icon.png

350 ms

navi-3.png

navi-3.png

402 ms

navi-4.png

navi-4.png

391 ms

navi-5.png

navi-5.png

383 ms

navi-6.png

navi-6.png

412 ms

video-top.png

video-top.png

521 ms

youtubevideo-overlay.png

youtubevideo-overlay.png

515 ms

mypage-top.png

mypage-top.png

566 ms

btn-login.png

btn-login.png

582 ms

btn-register.png

btn-register.png

584 ms

btn-newsletter.png

btn-newsletter.png

577 ms

hajimete-top.png

hajimete-top.png

684 ms

hajimete01.png

hajimete01.png

848 ms

hajimete02.png

hajimete02.png

728 ms

hajimete03.png

hajimete03.png

742 ms

campaign-featured-top.png

campaign-featured-top.png

769 ms

uvex16cp_191x70.jpg

uvex16cp_191x70.jpg

779 ms

lw-whitening_191x70.jpg

lw-whitening_191x70.jpg

853 ms

bp_191x70.jpg

bp_191x70.jpg

899 ms

banner-oteire.png

banner-oteire.png

910 ms

banner-sample.png

banner-sample.png

958 ms

banner-info.png

banner-info.png

980 ms

slide1-mon.png

slide1-mon.png

2520 ms

slide2-tue.png

slide2-tue.png

1371 ms

slide3-wed.png

slide3-wed.png

1242 ms

slide4-thu.png

slide4-thu.png

1272 ms

slide5-fri.png

slide5-fri.png

1531 ms

slide6-sat.png

slide6-sat.png

1556 ms

cart.aspx

cart.aspx

1471 ms

collect

collect

14 ms

collect

collect

117 ms

www-widgetapi.js

www-widgetapi.js

7 ms

collect

collect

6 ms

fbds.js

fbds.js

52 ms

tag.js

tag.js

51 ms

widgets.js

widgets.js

99 ms

bJBV4bXWMzw

bJBV4bXWMzw

87 ms

like.php

like.php

175 ms

slide7-sun.png

slide7-sun.png

1317 ms

slide1.jpg

slide1.jpg

1385 ms

ga-audiences

ga-audiences

47 ms

tag

tag

17 ms

142 ms

slide2.jpg

slide2.jpg

1489 ms

uvex16cp_980x380.jpg

uvex16cp_980x380.jpg

1669 ms

lw-whitening_980x380.jpg

lw-whitening_980x380.jpg

1750 ms

bp_980x380.jpg

bp_980x380.jpg

1840 ms

www-embed-player-vflfNyN_r.css

www-embed-player-vflfNyN_r.css

27 ms

www-embed-player.js

www-embed-player.js

40 ms

button.0308b81ff1714e446f674b5b9793f2cd.js

button.0308b81ff1714e446f674b5b9793f2cd.js

134 ms

fBnyGA8Aionz5086-mElmoOSPUuyQ1M9Un647_EjucU.js

fBnyGA8Aionz5086-mElmoOSPUuyQ1M9Un647_EjucU.js

17 ms

ad_status.js

ad_status.js

64 ms

wy1X4hBW7e7.js

wy1X4hBW7e7.js

57 ms

LVx-xkvaJ0b.png

LVx-xkvaJ0b.png

57 ms

2UX7WLTfW3W8TclTUvlFyQ.woff

2UX7WLTfW3W8TclTUvlFyQ.woff

51 ms

RxZJdnzeo3R5zSexge8UUT8E0i7KZn-EPnyo3HZu7kw.woff

RxZJdnzeo3R5zSexge8UUT8E0i7KZn-EPnyo3HZu7kw.woff

53 ms

slide3-2.jpg

slide3-2.jpg

1449 ms

headline-campaign.png

headline-campaign.png

1516 ms

uvex16cp_344x126.jpg

uvex16cp_344x126.jpg

1627 ms

lw1603_344x126.jpg

lw1603_344x126.jpg

1656 ms

bp_344x126.jpg

bp_344x126.jpg

1695 ms

tweet_button.b9740740e0bcf9b0657c5b11bd4388da.ja.html

tweet_button.b9740740e0bcf9b0657c5b11bd4388da.ja.html

48 ms

headline-tokushu.png

headline-tokushu.png

1736 ms

jot

jot

83 ms

lw-whitening_344x126.jpg

lw-whitening_344x126.jpg

1685 ms

active_344x126_121115.png

active_344x126_121115.png

1710 ms

jot

jot

28 ms

campaign-featured04_top.png

campaign-featured04_top.png

1698 ms

ourage_344x126_091715.png

ourage_344x126_091715.png

1695 ms

headline-onayami.png

headline-onayami.png

1772 ms

onayami01.png

onayami01.png

1812 ms

onayami02.png

onayami02.png

1718 ms

onayami09.png

onayami09.png

1730 ms

onayami03.png

onayami03.png

1694 ms

onayami04.png

onayami04.png

1907 ms

onayami05.png

onayami05.png

1809 ms

onayami07.png

onayami07.png

1725 ms

onayami08.png

onayami08.png

1747 ms

headline-news.png

headline-news.png

1734 ms

footer-btn-about-makeup.gif

footer-btn-about-makeup.gif

1787 ms

footer-to-top.png

footer-to-top.png

1786 ms

footer-logo.gif

footer-logo.gif

1798 ms

footer_ttl_onlineshop.png

footer_ttl_onlineshop.png

1523 ms

footer_txt_onlineshop.png

footer_txt_onlineshop.png

1528 ms

footer_ttl_onlineshop_02.png

footer_ttl_onlineshop_02.png

1500 ms

footer_txt_onlineshop_02.png

footer_txt_onlineshop_02.png

1382 ms

footer_img_onlineshop.jpg

footer_img_onlineshop.jpg

1421 ms

footer_img_onlineshop_02.jpg

footer_img_onlineshop_02.jpg

1399 ms

footer_img_onlineshop_03.jpg

footer_img_onlineshop_03.jpg

1416 ms

footer_img_onlineshop_04.jpg

footer_img_onlineshop_04.jpg

1412 ms

footer_img_onlineshop_05.jpg

footer_img_onlineshop_05.jpg

1345 ms

footer_ttl_onlineshop_03.png

footer_ttl_onlineshop_03.png

1266 ms

footer_img_onlineshop_06.jpg

footer_img_onlineshop_06.jpg

1225 ms

light-green.png

light-green.png

1230 ms

hover-menu-bg-1.png

hover-menu-bg-1.png

1208 ms

hover-menu-bg-2.png

hover-menu-bg-2.png

1144 ms

hover-menu-bg-3.png

hover-menu-bg-3.png

1164 ms

mypage-bg.png

mypage-bg.png

1207 ms

transparent-white.png

transparent-white.png

1167 ms

light-gray.png

light-gray.png

1121 ms

footercircleicon.png

footercircleicon.png

1120 ms

footernaviicon.png

footernaviicon.png

1128 ms

footer_bg_onlineshop.png

footer_bg_onlineshop.png

1436 ms

footer_btn_onlineshop_n.png

footer_btn_onlineshop_n.png

1161 ms

button-trialset_on.png

button-trialset_on.png

1079 ms

icon-cartview_on.png

icon-cartview_on.png

1084 ms

navi-1_on.png

navi-1_on.png

1080 ms

navi-2_on.png

navi-2_on.png

1108 ms

hover-menu-icon_on.png

hover-menu-icon_on.png

1154 ms

navi-3_on.png

navi-3_on.png

1074 ms

navi-4_on.png

navi-4_on.png

1094 ms

navi-5_on.png

navi-5_on.png

1060 ms

navi-6_on.png

navi-6_on.png

1135 ms

youtubevideo-overlay_on.png

youtubevideo-overlay_on.png

1124 ms

btn-login_on.png

btn-login_on.png

1099 ms

btn-register_on.png

btn-register_on.png

1120 ms

btn-newsletter_on.png

btn-newsletter_on.png

1111 ms

hajimete01_on.png

hajimete01_on.png

1095 ms

hajimete02_on.png

hajimete02_on.png

1145 ms

hajimete03_on.png

hajimete03_on.png

1134 ms

uvex16cp_191x70_on.jpg

uvex16cp_191x70_on.jpg

1075 ms

lw-whitening_191x70_on.jpg

lw-whitening_191x70_on.jpg

1110 ms

bp_191x70_on.jpg

bp_191x70_on.jpg

1136 ms

banner-oteire_on.png

banner-oteire_on.png

1096 ms

banner-sample_on.png

banner-sample_on.png

1146 ms

banner-info_on.png

banner-info_on.png

1141 ms

uvex16cp_344x126_on.jpg

uvex16cp_344x126_on.jpg

1082 ms

lw1603_344x126_on.jpg

lw1603_344x126_on.jpg

1109 ms

bp_344x126_on.jpg

bp_344x126_on.jpg

1273 ms

lw-whitening_344x126_on.jpg

lw-whitening_344x126_on.jpg

1145 ms

active_344x126_121115_on.png

active_344x126_121115_on.png

1180 ms

campaign-featured04_top_on.png

campaign-featured04_top_on.png

1119 ms

ourage_344x126_091715_on.png

ourage_344x126_091715_on.png

1122 ms

onayami01_on.png

onayami01_on.png

1083 ms

onayami02_on.png

onayami02_on.png

1242 ms

onayami09_on.png

onayami09_on.png

1158 ms

onayami03_on.png

onayami03_on.png

1209 ms

onayami04_on.png

onayami04_on.png

1145 ms

onayami05_on.png

onayami05_on.png

1087 ms

onayami07_on.png

onayami07_on.png

1095 ms

onayami08_on.png

onayami08_on.png

1133 ms

footer-btn-about-makeup_on.gif

footer-btn-about-makeup_on.gif

1187 ms

footer-to-top_on.png

footer-to-top_on.png

1152 ms

nav1-mon.png

nav1-mon.png

1092 ms

nav2-tue.png

nav2-tue.png

1081 ms

nav3-wed.png

nav3-wed.png

1063 ms

nav4-thu.png

nav4-thu.png

1116 ms

nav5-fri.png

nav5-fri.png

1144 ms

nav6-sat.png

nav6-sat.png

1112 ms

nav7-sun.png

nav7-sun.png

1098 ms

bullets.png

bullets.png

1114 ms

fbevents.js

fbevents.js

10 ms

bi.js

bi.js

516 ms

pixel.php

pixel.php

101 ms

r.js

r.js

25 ms

ya.js

ya.js

332 ms

conversion_async.js

conversion_async.js

33 ms

39 ms

36 ms

39 ms

50 ms

20 ms

24 ms

analyze.php

analyze.php

341 ms

pb.js

pb.js

462 ms

375 ms

339 ms

Accessibility Review

nov.jp accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

nov.jp best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

nov.jp SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    JA

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nov.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and it matches the claimed language. Our system also found out that Nov.jp main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nov.jp

Open Graph description is not detected on the main page of Nov. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: