2.5 sec in total
145 ms
1.8 sec
563 ms
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Visit ogilvydma.comWe analyzed Ogilvydma.com page load time and found that the first response time was 145 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.
ogilvydma.com performance score
name
value
score
weighting
Value0
0/100
10%
Value0
0/100
25%
Value0
0/100
10%
Value0
0/100
30%
Value0.181
67/100
15%
Value0
0/100
10%
145 ms
139 ms
42 ms
53 ms
89 ms
Our browser made a total of 59 requests to load all elements on the main page. We found that 3% of them (2 requests) were addressed to the original Ogilvydma.com, 36% (21 requests) were made to Static1.squarespace.com and 31% (18 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (351 ms) belongs to the original domain Ogilvydma.com.
Page size can be reduced by 139.9 kB (18%)
765.6 kB
625.7 kB
In fact, the total size of Ogilvydma.com main page is 765.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 635.9 kB which makes up the majority of the site volume.
Potential reduce by 93.2 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 93.2 kB or 83% of the original size.
Potential reduce by 46.7 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ogilvydma images are well optimized though.
Potential reduce by 34 B
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.
Number of requests can be reduced by 12 (32%)
38
26
The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ogilvydma. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.
www.ogilvydma.com
145 ms
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139 ms
css
42 ms
53 ms
widgets.js
89 ms
www.ogilvydma.com
222 ms
common-c2cb21af65f6d18bb4c6-min.js
50 ms
commerce-cf5ca5fa5feb9716f7f4-min.js
29 ms
commerce-7f4130fee43d9b486ac93410db2112d3-min.css
16 ms
site.css
30 ms
ga.js
22 ms
19 ms
pR0sBQVcY0JZc_ciXjFsKwAUTJOA6-irsSazDq377BE.ttf
84 ms
kH7K4InNTm7mmOXXjrA5v_gg4qM5Rpmu0ASAribBgqE.ttf
83 ms
__utm.gif
22 ms
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RecordHit
351 ms
180 ms
tweet.2c548e167cf5bdb0bd941e41896f257d.js
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Jzo62I39jc0gQRrbndN6nfesZW2xOQ-xsNqO47m55DA.ttf
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social-icon-font.woff
54 ms
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168 ms
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200 ms
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168 ms
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201 ms
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201 ms
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202 ms
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202 ms
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227 ms
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269721_556516807701737_1589185201_n.jpg
30 ms
syndication
115 ms
tweets.json
143 ms
315079_292356270784460_198916492_n.jpg
33 ms
p.gif
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Screen+Shot+2015-11-27+at+4.36.49+PM.png
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IMG_9471+%281%29.jpeg
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tweet.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css
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tweet.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css
79 ms
Screen+Shot+2015-11-27+at+4.31.26+PM.png
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CPhYk6aWcAAdzcJ.jpg
37 ms
ogilvydma.com accessibility score
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
<frame> or <iframe> elements do not have a title
Internationalization and localization
These are opportunities to improve the interpretation of your content by users in different locales.
Impact
Issue
<html> element does not have a [lang] attribute
Best practices
These items highlight common accessibility best practices.
Impact
Issue
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
ogilvydma.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Browser errors were logged to the console
ogilvydma.com SEO score
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
N/A
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ogilvydma.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Ogilvydma.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
ogilvydma.com
Open Graph description is not detected on the main page of Ogilvydma. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: