Tools & Wizards About Us
priceline.com.au screenshot

Report Summary

  • 0

    Performance

  • 69

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 0

    Best Practices

  • 73

    SEO

    Google-friendlier than
    31% of websites

priceline.com.au

Page Load Speed

50.4 sec in total

First Response

1.8 sec

Resources Loaded

39.5 sec

Page Rendered

9.1 sec

priceline.com.au screenshot

About Website

Visit priceline.com.au now to see the best up-to-date Priceline content for Australia and also check out these interesting facts you probably never knew about priceline.com.au

Priceline Pharmacy - Australia's Leading Health & Beauty Retailer

Visit priceline.com.au

Key Findings

We analyzed Priceline.com.au page load time and found that the first response time was 1.8 sec and then it took 48.6 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

priceline.com.au performance score

0

Network Requests Diagram

www.priceline.com.au

1833 ms

974f353a45ef4659e63ac2b5e4693303-1-SSL-1503353333.css

1656 ms

40a5bfac78e135f195368eba795e2c04-1490965925.js

3980 ms

5a36cd68aab7e37b382dc570c12f2256-1503353333.js

5232 ms

78c72d97ed7619c0a8806a8dcf96e961-1503353333.js

5409 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 30% of them (20 requests) were addressed to the original Priceline.com.au, 32% (21 requests) were made to D3r2zleywq7959.cloudfront.net and 14% (9 requests) were made to D2x23mhg1uc9un.cloudfront.net. The less responsive or slowest element that took the longest time to load (17.9 sec) relates to the external source Connect.facebook.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.0 MB (50%)

Content Size

6.0 MB

After Optimization

3.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Priceline.com.au main page is 6.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 177.5 kB

  • Original 207.2 kB
  • After minification 183.2 kB
  • After compression 29.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 24.0 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 177.5 kB or 86% of the original size.

Image Optimization

-3%

Potential reduce by 59.8 kB

  • Original 2.2 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Priceline images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 1.9 MB

  • Original 2.5 MB
  • After minification 2.2 MB
  • After compression 669.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.9 MB or 73% of the original size.

CSS Optimization

-86%

Potential reduce by 863.1 kB

  • Original 1.0 MB
  • After minification 999.0 kB
  • After compression 139.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Priceline.com.au needs all CSS files to be minified and compressed as it can save up to 863.1 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (24%)

Requests Now

63

After Optimization

48

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 63 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Priceline. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.priceline.com.au

www.priceline.com.au

1833 ms

974f353a45ef4659e63ac2b5e4693303-1-SSL-1503353333.css

974f353a45ef4659e63ac2b5e4693303-1-SSL-1503353333.css

1656 ms

40a5bfac78e135f195368eba795e2c04-1490965925.js

40a5bfac78e135f195368eba795e2c04-1490965925.js

3980 ms

5a36cd68aab7e37b382dc570c12f2256-1503353333.js

5a36cd68aab7e37b382dc570c12f2256-1503353333.js

5232 ms

78c72d97ed7619c0a8806a8dcf96e961-1503353333.js

78c72d97ed7619c0a8806a8dcf96e961-1503353333.js

5409 ms

b0535ed753a30335816e37cb79018929-1503353333.js

b0535ed753a30335816e37cb79018929-1503353333.js

5406 ms

satelliteLib-8d9e9ccff5813ab8e48aba5e066d7c3af96ddd1c.js

satelliteLib-8d9e9ccff5813ab8e48aba5e066d7c3af96ddd1c.js

7768 ms

ld.js

ld.js

8958 ms

tabs.js

tabs.js

1155 ms

omniture.js

omniture.js

9652 ms

ads.js

ads.js

5035 ms

conversion.js

conversion.js

8802 ms

www.priceline.com.au

www.priceline.com.au

5387 ms

ga.js

ga.js

3080 ms

2017-march21-31aug_hp_banner_bs.jpg

2017-march21-31aug_hp_banner_bs.jpg

2313 ms

pp-acceptance-small.png

pp-acceptance-small.png

15760 ms

priceline-pharmacy-logo.png

priceline-pharmacy-logo.png

3558 ms

priceline-preloader.gif

priceline-preloader.gif

5255 ms

card_visa.png

card_visa.png

5254 ms

master_card.png

master_card.png

5254 ms

american_express.png

american_express.png

5254 ms

sister-club-logo.png

sister-club-logo.png

5192 ms

2017-March21-31Aug_HP_Tile_Makeup.jpg

2017-March21-31Aug_HP_Tile_Makeup.jpg

5098 ms

31Aug_HP_Tile_BeautySchoolExperts.jpg

31Aug_HP_Tile_BeautySchoolExperts.jpg

5011 ms

2017-March21-31Aug_HP_Tile_Skincare-101.jpg

2017-March21-31Aug_HP_Tile_Skincare-101.jpg

5011 ms

31Aug_HP_Tile_SCComp_1.png

31Aug_HP_Tile_SCComp_1.png

15588 ms

HP_Tile_inStore.png

HP_Tile_inStore.png

15603 ms

Sep2017_KatyPerryComp_HP_Tiles_1.png

Sep2017_KatyPerryComp_HP_Tiles_1.png

15603 ms

feb-hpTile-sister_1.jpg

feb-hpTile-sister_1.jpg

16824 ms

feb-hpTile-pharm_1.jpg

feb-hpTile-pharm_1.jpg

16823 ms

feb-hpTile-baby_1.jpg

feb-hpTile-baby_1.jpg

16822 ms

feb-hpTile-scfound.jpg

feb-hpTile-scfound.jpg

16746 ms

2017April_MoretoLove_HP_Tiles_SisterClub.jpg

2017April_MoretoLove_HP_Tiles_SisterClub.jpg

16746 ms

PricelineProtectsComp-HPTile.jpg

PricelineProtectsComp-HPTile.jpg

16912 ms

2017-march21-31aug_hp_banner_newcat.jpg

2017-march21-31aug_hp_banner_newcat.jpg

1928 ms

2554_xlarge_1.jpg

2554_xlarge_1.jpg

1925 ms

1013.png

1013.png

1926 ms

26294_xlarge_1.jpg

26294_xlarge_1.jpg

1926 ms

287086_xlarge.jpg

287086_xlarge.jpg

5008 ms

1074.png

1074.png

4946 ms

53057_xlarge_3.jpg

53057_xlarge_3.jpg

4946 ms

341140_xlarge_1.jpg

341140_xlarge_1.jpg

5033 ms

665612_xlarge.jpg

665612_xlarge.jpg

5034 ms

1075.png

1075.png

5124 ms

25000_xlarge_2.jpg

25000_xlarge_2.jpg

5125 ms

21363_xlarge.jpg

21363_xlarge.jpg

5126 ms

560417_xlarge.jpg

560417_xlarge.jpg

5124 ms

286658_xlarge_1.jpg

286658_xlarge_1.jpg

5178 ms

280351_xlarge.jpg

280351_xlarge.jpg

5178 ms

priceline-icons.woff

priceline-icons.woff

3215 ms

__utm.gif

__utm.gif

2124 ms

fbevents.js

fbevents.js

17945 ms

satellite-594b462264746d0bd4000c71.html

satellite-594b462264746d0bd4000c71.html

8746 ms

s-code-contents-9619e03df76ecb2f33b06863dea69129dfcc61d0.js

s-code-contents-9619e03df76ecb2f33b06863dea69129dfcc61d0.js

9782 ms

17683 ms

back_to_top.png

back_to_top.png

1761 ms

meganav

meganav

2220 ms

json

json

2005 ms

;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=9681710582226.516

;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=9681710582226.516

9110 ms

010621_Dermaveen-web-assets-WK50_51_Meganav.jpg

010621_Dermaveen-web-assets-WK50_51_Meganav.jpg

1321 ms

panadol-buddybear-meganav.jpg

panadol-buddybear-meganav.jpg

1321 ms

1094 ms

event

event

1612 ms

411950218988320

411950218988320

567 ms

s86645928067155

s86645928067155

500 ms

1477726652288304

1477726652288304

536 ms

Accessibility Review

priceline.com.au accessibility score

69

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Document doesn't have a <title> element

High

<frame> or <iframe> elements do not have a title

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

SEO Factors

priceline.com.au SEO score

73

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Document doesn't have a <title> element

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Priceline.com.au can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Priceline.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

priceline.com.au

Open Graph description is not detected on the main page of Priceline. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: