Tools & Wizards About Us
purewateronline.co.uk screenshot

Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 62

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

purewateronline.co.uk

Water Purification Systems | Portable Water Purifiers | Water Filters

Page Load Speed

13.8 sec in total

First Response

3.1 sec

Resources Loaded

9.8 sec

Page Rendered

1 sec

purewateronline.co.uk screenshot

About Website

Click here to check amazing Pure Water Online content. Otherwise, check out these important facts you probably never knew about purewateronline.co.uk

Water purifier solutions from General Ecology the portable water purifier experts. Including Nature Pure the water purification systems for home and leisure.

Visit purewateronline.co.uk

Key Findings

We analyzed Purewateronline.co.uk page load time and found that the first response time was 3.1 sec and then it took 10.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

purewateronline.co.uk performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value12.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value21.2 s

0/100

25%

SI (Speed Index)

Value23.6 s

0/100

10%

TBT (Total Blocking Time)

Value5,640 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.135

80/100

15%

TTI (Time to Interactive)

Value24.7 s

0/100

10%

Network Requests Diagram

purewateronline.co.uk

3058 ms

www.purewateronline.co.uk

735 ms

www.purewateronline.co.uk

620 ms

www.purewateronline.co.uk

1002 ms

jquery.ui.theme.css

408 ms

Our browser made a total of 70 requests to load all elements on the main page. We found that 80% of them (56 requests) were addressed to the original Purewateronline.co.uk, 9% (6 requests) were made to Youtube.com and 3% (2 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (3.1 sec) belongs to the original domain Purewateronline.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 527.4 kB (24%)

Content Size

2.2 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Purewateronline.co.uk main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 50.0 kB

  • Original 56.9 kB
  • After minification 42.3 kB
  • After compression 7.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 14.6 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 50.0 kB or 88% of the original size.

Image Optimization

-2%

Potential reduce by 34.1 kB

  • Original 1.5 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pure Water Online images are well optimized though.

JavaScript Optimization

-33%

Potential reduce by 60.0 kB

  • Original 181.1 kB
  • After minification 181.1 kB
  • After compression 121.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 60.0 kB or 33% of the original size.

CSS Optimization

-81%

Potential reduce by 383.3 kB

  • Original 471.6 kB
  • After minification 454.1 kB
  • After compression 88.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Purewateronline.co.uk needs all CSS files to be minified and compressed as it can save up to 383.3 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (47%)

Requests Now

60

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pure Water Online. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

purewateronline.co.uk

purewateronline.co.uk

3058 ms

www.purewateronline.co.uk

www.purewateronline.co.uk

735 ms

www.purewateronline.co.uk

www.purewateronline.co.uk

620 ms

www.purewateronline.co.uk

www.purewateronline.co.uk

1002 ms

jquery.ui.theme.css

jquery.ui.theme.css

408 ms

main.css

main.css

374 ms

main.FF.css

main.FF.css

326 ms

jquery.cluetip.css

jquery.cluetip.css

359 ms

main.css

main.css

377 ms

main.css

main.css

391 ms

main.css

main.css

345 ms

main.css

main.css

371 ms

main.css

main.css

1093 ms

main.css

main.css

379 ms

main.css

main.css

1241 ms

main.css

main.css

385 ms

main.css

main.css

1145 ms

main.css

main.css

396 ms

main.css

main.css

1200 ms

altskin.css

altskin.css

1270 ms

altskin.FF.css

altskin.FF.css

1208 ms

altskin.css

altskin.css

1367 ms

main.css

main.css

1458 ms

1.f90eb9d1b2aacb337f8f33825b2f40f5.js

1.f90eb9d1b2aacb337f8f33825b2f40f5.js

1733 ms

67280.js

67280.js

34 ms

func.js

func.js

1205 ms

2.97d639fd6455a21c8c434c8ff5d1cd44.js

2.97d639fd6455a21c8c434c8ff5d1cd44.js

1494 ms

Raleway-Regular-webfont.woff

Raleway-Regular-webfont.woff

1074 ms

tw-icon.png

tw-icon.png

440 ms

fb-icon.png

fb-icon.png

427 ms

hbanner.jpg

hbanner.jpg

1058 ms

spacer.gif

spacer.gif

451 ms

xctmp4pss8r.jpg

xctmp4pss8r.jpg

316 ms

322200_First_nee_50867bc2973a5.jpg

322200_First_nee_50867bc2973a5.jpg

1058 ms

First_Need_Trav__4db015a601910.jpg

First_Need_Trav__4db015a601910.jpg

1058 ms

703300_BaseCamp__5091531d44bc8.jpg

703300_BaseCamp__5091531d44bc8.jpg

1458 ms

ajytMc2CJ4I

ajytMc2CJ4I

190 ms

Raleway-Bold-webfont.woff

Raleway-Bold-webfont.woff

1406 ms

left_corners.gif

left_corners.gif

1348 ms

right_corners.gif

right_corners.gif

1026 ms

add_to_cart.gif

add_to_cart.gif

1028 ms

Seagull_IV_X_1B_4db01644b32d4.jpg

Seagull_IV_X_1B_4db01644b32d4.jpg

1404 ms

Spark_L_Pure_4db0177039053.jpg

Spark_L_Pure_4db0177039053.jpg

1405 ms

Dockside_PreFilt_4db017a81acbe.jpg

Dockside_PreFilt_4db017a81acbe.jpg

1650 ms

Spark_L_Pure_Rep_4db018b7f2370.jpg

Spark_L_Pure_Rep_4db018b7f2370.jpg

1505 ms

Nature_Pure_Gask_4da19fc338418.jpg

Nature_Pure_Gask_4da19fc338418.jpg

1755 ms

category_bullet.gif

category_bullet.gif

1954 ms

mag.jpg

mag.jpg

1809 ms

rya.jpg

rya.jpg

1833 ms

prac-owner.jpg

prac-owner.jpg

1951 ms

canal-boat.jpg

canal-boat.jpg

1935 ms

leftbar-clients.jpg

leftbar-clients.jpg

2087 ms

logo.jpg

logo.jpg

2060 ms

but_bg.png

but_bg.png

2108 ms

colaps.jpg

colaps.jpg

2145 ms

expand.jpg

expand.jpg

2111 ms

search-icon.jpg

search-icon.jpg

2121 ms

www-player.css

www-player.css

32 ms

www-embed-player.js

www-embed-player.js

120 ms

base.js

base.js

245 ms

fetch-polyfill.js

fetch-polyfill.js

118 ms

Raleway-Medium-webfont.woff

Raleway-Medium-webfont.woff

2216 ms

ad_status.js

ad_status.js

397 ms

VM1LbcxuQZ7urdjSm15-Kft2IdlldgxYJTjOL3p1Mjw.js

VM1LbcxuQZ7urdjSm15-Kft2IdlldgxYJTjOL3p1Mjw.js

190 ms

embed.js

embed.js

67 ms

id

id

59 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

247 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

253 ms

Create

Create

36 ms

GenerateIT

GenerateIT

15 ms

Accessibility Review

purewateronline.co.uk accessibility score

62

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

<input type="image"> elements do not have [alt] text

High

Form elements do not have associated labels

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

purewateronline.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

purewateronline.co.uk SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Purewateronline.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Purewateronline.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

purewateronline.co.uk

Open Graph description is not detected on the main page of Pure Water Online. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: