Analyze

retailtrends.nl: RetailTrends.nl

Page load speed analysis

  • 51/100

    Normal result
  • 5

    Successful tests
  • 3

    Failed tests
  • First response

    348 ms

  • Resources loaded

    2.9 sec

  • Page rendered

    110 ms

  • Total page load time

    3.4 sec

Click here to check amazing Retail Trends content for Netherlands. Otherwise, check out these important facts you probably never knew about retailtrends.nl

We analyzed Retailtrends.nl page load time and found that the first response time was 348 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Page optimization

  • HTML 246 B
    Images 1.2 MB
    Javascripts 767.5 kB
    CSS 210.8 kB

    In fact, the total size of Retailtrends.nl main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

    • Original 246 B
    • After compression 177 B

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 69 B or 28% of the original size.

    • Original 1.2 MB
    • After optimization 1.2 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Retail Trends images are well optimized though.

    • Original 767.5 kB
    • After minification 718.0 kB
    • After compression 242.3 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 525.2 kB or 68% of the original size.

    • Original 210.8 kB
    • After minification 205.5 kB
    • After compression 40.5 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Retailtrends.nl needs all CSS files to be minified and compressed as it can save up to 170.3 kB or 81% of the original size.

Network requests diagram

  • retailtrends.nl
  • magazine
  • bootstrap.css
  • bootstrap-responsive.css
  • jquery.fancybox.css
  • site.css
  • font-awesome.css
  • main.css
  • search-module.css
  • search-custom.css
  • responsive.css
  • registration.css
  • bootstrap-select.css
  • minicart.css
  • styles.css
  • y973a895c
  • jquery.ba-bbq.min.js
  • magazine.css
  • yc4a87fd7
  • masonry.pkgd.min.js
  • imagesloaded.js
  • bootstrap.min.js
  • ya5da2b0e
  • y9c57a0ec
  • y6034ba09
  • y81983748
  • jquery.PrintArea.js_4.js
  • retailnews.js
  • jquery.fancybox.pack.js
  • bootstrap-select.js
  • y5fc7ff8e
  • y329f6fa6
  • jquery.yiilistview.js
  • addthis_widget.js
  • blue-opacity.png
  • purple-opacity.png
  • e9812f0d-5290-429b-a976-6446ed6153c1jpg.png
  • 8a4b759f-46d2-461c-b7be-94130223ecf7jpg.png
  • c099e9d5-9d98-4920-a83b-bfe0e5aa8dccjpg.png
  • 81573847-98be-4313-8496-ce852456e45ejpg.png
  • 81bbf3f4-361d-46ac-9cfc-eec951e46d73jpg.png
  • a8930cf4-fa81-4816-8030-9416848d0047jpg.png
  • retailtrendsmedia-logo.png
  • rtn-logo.svg
  • etailtrends-banner.jpg
  • retailtrends-banner.jpg
  • 2830aedc-379d-4a27-9d05-9b09a5ccc3bcjpg.png
  • 5aa271aa-7a7e-486b-a002-fabc0583c739jpg.png
  • 60d5ee82-4aa8-4b38-9798-c95a359fc879jpg.png
  • 5b3d2fb2-befe-430d-8179-c7d7ed156246jpg.png
  • 08a3bfce-28f2-474d-a871-c107078cad7cjpg.png
  • f6e2776d-9815-48ea-a2a3-d82f777e4160jpg.png
  • fontawesome-webfont.woff
  • analytics.js
  • collect
  • collect
  • ga-audiences
  • 300lo.json
  • sh.8e5f85691f9aaa082472a194.html

Our browser made a total of 59 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Retailtrends.nl, 44% (26 requests) were made to Retailnews-2.cdn.prod.rnmedia.media-artists.nl and 36% (21 requests) were made to Retailnews-1.cdn.prod.rnmedia.media-artists.nl. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Retailnews.nl.

Additional info on retailtrends.nl

Requests

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Retail Trends. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

20

Javascripts

20

Images

14

CSS

2

AJAX

56

All

Possible request optimization

1

Javascripts

20

Images

1

CSS

2

AJAX

32

Optimized

24

All

Normal result

IP address

This IP address is dedicated to Retailtrends.nl. This is the best domain hosting practice .

Good result

IP Trace

DNS records

Type Host Target/ip TTL Other
A

retailtrends.nl

149.210.213.184 299
NS

retailtrends.nl

ns2.serv-ict.nl 21599
NS

retailtrends.nl

ns1.serv-ict.nl 21599
SOA

retailtrends.nl

3599 Mname: ns1.serv-ict.nl
Rname: hostmaster.serv-ict.nl
Serial: 2017112702
Refresh: 1200
Retry: 3600
Expire: 1209600
Minimum-ttl: 3600
MX

retailtrends.nl

retailtrends-nl.mail.protection.outlook.com 3599 Pri: 0

Language and encoding

Poor result

Language

NL nl language flag

Detected

N/A  language flag

Claimed

Encoding

ISO-8859-1

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Retailtrends.nl can be misinterpreted by Google and other search engines. Our service has detected that Dutch is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Retailtrends.nl main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

HTTPS certificate

SSL Certificate

Retailtrends.nl has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 78.8% of all visits is Netherlands. Unfortunately, we cannot track the location of Retailtrends.nl server and thus cannot define if the distance between their user base and server can potentially affect the page load time

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Retail Trends. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

retailtrends.nl

Share this report in social media

Analyze another website

Analyze