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Report Summary

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    Performance

  • 0

    Accessibility

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    Best Practices

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    SEO

discover-outbrain.splashthat.com

Performance Through Content Marketing: What Does It take? - Splash

Page Load Speed

2.8 sec in total

First Response

283 ms

Resources Loaded

2.1 sec

Page Rendered

452 ms

discover-outbrain.splashthat.com screenshot

About Website

Click here to check amazing Discover Outbrain Splash That content for United States. Otherwise, check out these important facts you probably never knew about discover-outbrain.splashthat.com

Performance Through Content Marketing: What Does It take? - Splash - 22PERFORMANCE THROUGH CONTENT  MARKETING: WHAT DOES IT TAKE?  You are invited to join Outbrain’s team for an exclusive discussion a...

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Key Findings

We analyzed Discover-outbrain.splashthat.com page load time and found that the first response time was 283 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

discover-outbrain.splashthat.com performance score

0

Network Requests Diagram

discover-outbrain.splashthat.com

283 ms

mapbox.css

10 ms

shared.min.css

45 ms

shared.bundle.min.css

103 ms

mobile-breakpoints.bundle.css

67 ms

Our browser made a total of 48 requests to load all elements on the main page. We found that 42% of them (20 requests) were addressed to the original Discover-outbrain.splashthat.com, 10% (5 requests) were made to D24wuq6o951i2g.cloudfront.net and 4% (2 requests) were made to Staticxx.facebook.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source D24wuq6o951i2g.cloudfront.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (66%)

Content Size

2.3 MB

After Optimization

793.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Discover-outbrain.splashthat.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. CSS take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 87.4 kB

  • Original 112.7 kB
  • After minification 104.8 kB
  • After compression 25.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 87.4 kB or 78% of the original size.

Image Optimization

-4%

Potential reduce by 25.7 kB

  • Original 578.8 kB
  • After minification 553.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Discover Outbrain Splash That images are well optimized though.

JavaScript Optimization

-50%

Potential reduce by 112.8 kB

  • Original 225.5 kB
  • After minification 225.5 kB
  • After compression 112.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 112.8 kB or 50% of the original size.

CSS Optimization

-93%

Potential reduce by 1.3 MB

  • Original 1.4 MB
  • After minification 630.6 kB
  • After compression 102.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Discover-outbrain.splashthat.com needs all CSS files to be minified and compressed as it can save up to 1.3 MB or 93% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (48%)

Requests Now

40

After Optimization

21

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Discover Outbrain Splash That. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

discover-outbrain.splashthat.com

discover-outbrain.splashthat.com

283 ms

mapbox.css

mapbox.css

10 ms

shared.min.css

shared.min.css

45 ms

shared.bundle.min.css

shared.bundle.min.css

103 ms

mobile-breakpoints.bundle.css

mobile-breakpoints.bundle.css

67 ms

20150527.125419.custom.css

20150527.125419.custom.css

83 ms

jquery.min.js

jquery.min.js

138 ms

js

js

180 ms

base-libs.js

base-libs.js

81 ms

sui.scripts.min.js

sui.scripts.min.js

83 ms

sui.js

sui.js

73 ms

cms-page-shared.min.js

cms-page-shared.min.js

97 ms

cms-page-preview.min.js

cms-page-preview.min.js

133 ms

jquery-ui-smooth.css

jquery-ui-smooth.css

87 ms

css

css

133 ms

all.js

all.js

624 ms

splash-created.svg

splash-created.svg

321 ms

b81.OB-Event-Discover-Outbrain-BacksplashIL-1214.jpg

b81.OB-Event-Discover-Outbrain-BacksplashIL-1214.jpg

457 ms

analytics.js

analytics.js

406 ms

65e.OB-Event-Discover-Outbrain-Lockup-IL-1214t.png

65e.OB-Event-Discover-Outbrain-Lockup-IL-1214t.png

388 ms

map.png

map.png

1222 ms

794.outbrain-logo.png

794.outbrain-logo.png

865 ms

st-p-nu-square.png

st-p-nu-square.png

388 ms

logo-fresh-a1-80.png

logo-fresh-a1-80.png

388 ms

st-p-z-ice-cream.png

st-p-z-ice-cream.png

386 ms

ajax-loader2.gif

ajax-loader2.gif

387 ms

burst-tile.png

burst-tile.png

386 ms

analytics.min.js

analytics.min.js

231 ms

gotham-book-webfont.woff

gotham-book-webfont.woff

202 ms

gotham-medium-webfont.woff

gotham-medium-webfont.woff

201 ms

kohtello-671ce60970e9eb965d65dfa043f9c3c9.woff

kohtello-671ce60970e9eb965d65dfa043f9c3c9.woff

201 ms

fbevents.js

fbevents.js

257 ms

nj47mAZe0mYUIySgfn0wpQ.ttf

nj47mAZe0mYUIySgfn0wpQ.ttf

98 ms

Y_TKV6o8WovbUd3m_X9aAA.ttf

Y_TKV6o8WovbUd3m_X9aAA.ttf

98 ms

collect

collect

21 ms

collect

collect

96 ms

i

i

557 ms

mixpanel-2-latest.min.js

mixpanel-2-latest.min.js

132 ms

ga-audiences

ga-audiences

49 ms

100 ms

36 ms

96 ms

xd_arbiter.php

xd_arbiter.php

275 ms

p

p

376 ms

29 ms

nr-892.min.js

nr-892.min.js

46 ms

f4202090ec

f4202090ec

109 ms

xd_arbiter.php

xd_arbiter.php

87 ms

SEO Factors

discover-outbrain.splashthat.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Discover-outbrain.splashthat.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Discover-outbrain.splashthat.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

discover-outbrain.splashthat.com

Open Graph data is detected on the main page of Discover Outbrain Splash That. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: