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segment.com screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    59% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

segment.com

Twilio Segment - Ranked #1 Customer Data Platform four years in a row per IDC (2019-2022)

Page Load Speed

3.8 sec in total

First Response

201 ms

Resources Loaded

3.2 sec

Page Rendered

425 ms

segment.com screenshot

About Website

Welcome to segment.com homepage info - get ready to check Segment best content for United States right away, or after learning these important things about segment.com

Twilio Segment is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.

Visit segment.com

Key Findings

We analyzed Segment.com page load time and found that the first response time was 201 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

segment.com performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value4.7 s

32/100

25%

SI (Speed Index)

Value5.3 s

58/100

10%

TBT (Total Blocking Time)

Value1,220 ms

20/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.1 s

20/100

10%

Network Requests Diagram

segment.com

201 ms

segment.com

531 ms

index.css

86 ms

index.css

169 ms

170430035.js

138 ms

Our browser made a total of 147 requests to load all elements on the main page. We found that 48% of them (70 requests) were addressed to the original Segment.com, 3% (5 requests) were made to Static.olark.com and 3% (4 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Segment.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 591.1 kB (61%)

Content Size

965.6 kB

After Optimization

374.5 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Segment.com main page is 965.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 704.3 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 160.2 kB

  • Original 189.3 kB
  • After minification 185.1 kB
  • After compression 29.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 160.2 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 72.0 kB
  • After minification 72.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Segment images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 430.9 kB

  • Original 704.3 kB
  • After minification 703.3 kB
  • After compression 273.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 430.9 kB or 61% of the original size.

Requests Breakdown

Number of requests can be reduced by 61 (48%)

Requests Now

128

After Optimization

67

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 128 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Segment. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 40 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

segment.com

segment.com

201 ms

segment.com

segment.com

531 ms

index.css

index.css

86 ms

index.css

index.css

169 ms

170430035.js

170430035.js

138 ms

index.js

index.js

334 ms

index.js

index.js

295 ms

index.js

index.js

295 ms

event

event

91 ms

analytics.min.js

analytics.min.js

229 ms

segment-logo.svg

segment-logo.svg

95 ms

sprite.svg

sprite.svg

276 ms

arrow.svg

arrow.svg

133 ms

diagram.svg

diagram.svg

133 ms

leaf.svg

leaf.svg

177 ms

google-analytics.svg

google-analytics.svg

187 ms

marketo.svg

marketo.svg

200 ms

optimizely.svg

optimizely.svg

208 ms

adobe-analytics.svg

adobe-analytics.svg

269 ms

heap.svg

heap.svg

273 ms

crittercism.svg

crittercism.svg

274 ms

customerio.svg

customerio.svg

326 ms

facebook-conversion.svg

facebook-conversion.svg

406 ms

flurry.svg

flurry.svg

330 ms

intercom.svg

intercom.svg

333 ms

kissmetrics.svg

kissmetrics.svg

388 ms

mixpanel.svg

mixpanel.svg

390 ms

quantcast.svg

quantcast.svg

451 ms

salesforce.svg

salesforce.svg

468 ms

mailchimp.svg

mailchimp.svg

452 ms

white.svg

white.svg

512 ms

code-diff.svg

code-diff.svg

1108 ms

js.svg

js.svg

634 ms

clojure.svg

clojure.svg

683 ms

android.svg

android.svg

684 ms

php.svg

php.svg

679 ms

java.svg

java.svg

730 ms

net.svg

net.svg

771 ms

ruby.svg

ruby.svg

816 ms

python.svg

python.svg

814 ms

ios.svg

ios.svg

815 ms

integrations.svg

integrations.svg

869 ms

freight-sans-book.woff

freight-sans-book.woff

1073 ms

freight-sans-medium.woff

freight-sans-medium.woff

1019 ms

freight-sans-light.woff

freight-sans-light.woff

1027 ms

freight-sans-bold.woff

freight-sans-bold.woff

1002 ms

freight-sans-black.woff

freight-sans-black.woff

1041 ms

freight-sans-book-small-caps.woff

freight-sans-book-small-caps.woff

1146 ms

freight-sans-medium-small-caps.woff

freight-sans-medium-small-caps.woff

1157 ms

freight-sans-light-small-caps.woff

freight-sans-light-small-caps.woff

1106 ms

freight-sans-bold-small-caps.woff

freight-sans-bold-small-caps.woff

1060 ms

freight-sans-black-small-caps.woff

freight-sans-black-small-caps.woff

1110 ms

freight-sans-book-italic.woff

freight-sans-book-italic.woff

1124 ms

p

p

707 ms

loader0.js

loader0.js

431 ms

event

event

20 ms

adsct

adsct

253 ms

freight-sans-medium-italic.woff

freight-sans-medium-italic.woff

1161 ms

freight-sans-light-italic.woff

freight-sans-light-italic.woff

1164 ms

freight-sans-bold-italic.woff

freight-sans-bold-italic.woff

1172 ms

conversion_async.js

conversion_async.js

195 ms

amplitude-2.9.0-min.gz.js

amplitude-2.9.0-min.gz.js

218 ms

track.js

track.js

469 ms

fbevents.js

fbevents.js

420 ms

fs.js

fs.js

472 ms

analytics.js

analytics.js

199 ms

heap-901303700.js

heap-901303700.js

256 ms

project.js

project.js

256 ms

mixpanel-2-latest.min.js

mixpanel-2-latest.min.js

254 ms

raven.min.js

raven.min.js

414 ms

m.js

m.js

253 ms

1663.js

1663.js

605 ms

5835957.js

5835957.js

252 ms

tracker.js

tracker.js

251 ms

gtm.js

gtm.js

363 ms

mlt.js

mlt.js

460 ms

inspectlet.js

inspectlet.js

316 ms

67f57ae9d61a6981fa07d141bec8c6c37e8b88c7.2.js

67f57ae9d61a6981fa07d141bec8c6c37e8b88c7.2.js

411 ms

533dea8ed15880350d000016.js

533dea8ed15880350d000016.js

250 ms

prum.min.js

prum.min.js

249 ms

chartbeat.js

chartbeat.js

360 ms

freight-sans-black-italic.woff

freight-sans-black-italic.woff

1177 ms

fareed-mosavat.jpg

fareed-mosavat.jpg

1132 ms

instacart.svg

instacart.svg

1099 ms

logo.svg

logo.svg

1155 ms

teespring.svg

teespring.svg

1105 ms

lendingtree.svg

lendingtree.svg

1115 ms

vsco.svg

vsco.svg

1124 ms

xoom.svg

xoom.svg

1125 ms

draftkings.svg

draftkings.svg

1084 ms

intuit.svg

intuit.svg

1105 ms

linkid.js

linkid.js

163 ms

intercom.c5a1eeb5.js

intercom.c5a1eeb5.js

486 ms

api.amplitude.com

api.amplitude.com

671 ms

foxtel.svg

foxtel.svg

1063 ms

409 ms

414 ms

visit

visit

415 ms

t

t

381 ms

resync.gif

resync.gif

363 ms

h

h

369 ms

863748966

863748966

329 ms

code_cademy.svg

code_cademy.svg

951 ms

ping

ping

319 ms

collect

collect

120 ms

collect

collect

285 ms

collect

collect

198 ms

venturebeat.svg

venturebeat.svg

933 ms

atlassian.svg

atlassian.svg

935 ms

rdio.svg

rdio.svg

955 ms

6185-174-10-1457.js

6185-174-10-1457.js

148 ms

e

e

261 ms

248 ms

e

e

241 ms

e

e

255 ms

product-hunt.svg

product-hunt.svg

926 ms

pv

pv

276 ms

c

c

402 ms

appcues.css

appcues.css

56 ms

tagjs

tagjs

35 ms

167 ms

274 ms

track

track

163 ms

echo.515e8809.js

echo.515e8809.js

96 ms

ping

ping

326 ms

adsct

adsct

92 ms

Pug

Pug

78 ms

pixel

pixel

93 ms

cb

cb

51 ms

sd

sd

26 ms

ncm

ncm

39 ms

ico.min.js

ico.min.js

374 ms

tap.php

tap.php

28 ms

cb

cb

22 ms

cb

cb

8 ms

smlQ7P_e.jpg

smlQ7P_e.jpg

47 ms

icon-launcher-acquire.8a742481.png

icon-launcher-acquire.8a742481.png

17 ms

client-test

client-test

106 ms

client-test

client-test

91 ms

warehouses.svg

warehouses.svg

237 ms

icon-preview-close.ec1a68fc.png

icon-preview-close.ec1a68fc.png

32 ms

application2.js

application2.js

111 ms

ico.min.js

ico.min.js

381 ms

storage.html

storage.html

29 ms

storage.js

storage.js

36 ms

visits

visits

191 ms

g

g

203 ms

Accessibility Review

segment.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

segment.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

segment.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Segment.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Segment.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

segment.com

Open Graph description is not detected on the main page of Segment. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: