Tools & Wizards About Us
shopfitdirect.co.uk screenshot

Report Summary

  • 49

    Performance

    Renders faster than
    68% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 67% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

shopfitdirect.co.uk

Sign Lights - LED Trough Lighting Made To ANY Length

Page Load Speed

5 sec in total

First Response

272 ms

Resources Loaded

4.5 sec

Page Rendered

202 ms

shopfitdirect.co.uk screenshot

About Website

Click here to check amazing Shopfitdirect content. Otherwise, check out these important facts you probably never knew about shopfitdirect.co.uk

Outdoor sign lighting made to any length and delivered in 2 working days. Made using the highest quality components, fully weatherproof and fully customisable. Free UK Delivery

Visit shopfitdirect.co.uk

Key Findings

We analyzed Shopfitdirect.co.uk page load time and found that the first response time was 272 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

shopfitdirect.co.uk performance score

49

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value8.0 s

22/100

10%

TBT (Total Blocking Time)

Value140 ms

95/100

30%

CLS (Cumulative Layout Shift)

Value0.135

80/100

15%

TTI (Time to Interactive)

Value7.2 s

51/100

10%

Network Requests Diagram

shopfitdirect.co.uk

272 ms

www.shopfitdirect.co.uk

1924 ms

content.js

177 ms

stylesheet.css

278 ms

css

27 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 89% of them (67 requests) were addressed to the original Shopfitdirect.co.uk, 3% (2 requests) were made to Google-analytics.com and 1% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Shopfitdirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 88.4 kB (20%)

Content Size

437.1 kB

After Optimization

348.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shopfitdirect.co.uk main page is 437.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 318.6 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 51.5 kB

  • Original 57.9 kB
  • After minification 54.9 kB
  • After compression 6.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 51.5 kB or 89% of the original size.

Image Optimization

-6%

Potential reduce by 17.6 kB

  • Original 318.6 kB
  • After minification 301.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shopfitdirect images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 3.9 kB

  • Original 42.9 kB
  • After minification 41.3 kB
  • After compression 39.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-86%

Potential reduce by 15.3 kB

  • Original 17.8 kB
  • After minification 11.8 kB
  • After compression 2.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shopfitdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 15.3 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (40%)

Requests Now

72

After Optimization

43

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 72 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shopfitdirect. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

shopfitdirect.co.uk

shopfitdirect.co.uk

272 ms

www.shopfitdirect.co.uk

www.shopfitdirect.co.uk

1924 ms

content.js

content.js

177 ms

stylesheet.css

stylesheet.css

278 ms

css

css

27 ms

popup.js

popup.js

419 ms

conversion.js

conversion.js

18 ms

top_left.png

top_left.png

130 ms

pixel_trans.gif

pixel_trans.gif

165 ms

top_right.png

top_right.png

168 ms

header_logo.jpg

header_logo.jpg

175 ms

headeridea.jpg

headeridea.jpg

275 ms

header_bar_left.jpg

header_bar_left.jpg

275 ms

button_quick_find.gif

button_quick_find.gif

277 ms

header_bar_right.jpg

header_bar_right.jpg

332 ms

cart_left.jpg

cart_left.jpg

346 ms

cart_right.jpg

cart_right.jpg

339 ms

top_left.jpg

top_left.jpg

435 ms

top_right.jpg

top_right.jpg

443 ms

arrow_right.gif

arrow_right.gif

436 ms

bottom_left.jpg

bottom_left.jpg

501 ms

bottom_right.jpg

bottom_right.jpg

517 ms

free-delivery.jpg

free-delivery.jpg

528 ms

product_thumb.php

product_thumb.php

651 ms

product_thumb.php

product_thumb.php

645 ms

product_thumb.php

product_thumb.php

661 ms

product_thumb.php

product_thumb.php

710 ms

product_thumb.php

product_thumb.php

725 ms

product_thumb.php

product_thumb.php

762 ms

product_thumb.php

product_thumb.php

867 ms

product_thumb.php

product_thumb.php

883 ms

product_thumb.php

product_thumb.php

885 ms

product_thumb.php

product_thumb.php

923 ms

felw.jpg

felw.jpg

896 ms

info_header_left.jpg

info_header_left.jpg

927 ms

info_header_right.jpg

info_header_right.jpg

1031 ms

product_thumb.php

product_thumb.php

1103 ms

other-product-colours-available.jpg

other-product-colours-available.jpg

1063 ms

product_thumb.php

product_thumb.php

1121 ms

product_thumb.php

product_thumb.php

1128 ms

product_thumb.php

product_thumb.php

1158 ms

product_thumb.php

product_thumb.php

1270 ms

product_thumb.php

product_thumb.php

1170 ms

product_thumb.php

product_thumb.php

1185 ms

product_thumb.php

product_thumb.php

1184 ms

product_thumb.php

product_thumb.php

1199 ms

product_thumb.php

product_thumb.php

1293 ms

ga.js

ga.js

4 ms

__utm.gif

__utm.gif

26 ms

42 ms

product_thumb.php

product_thumb.php

1213 ms

product_thumb.php

product_thumb.php

1230 ms

product_thumb.php

product_thumb.php

1247 ms

67 ms

product_thumb.php

product_thumb.php

1250 ms

product_thumb.php

product_thumb.php

1259 ms

protxcards.gif

protxcards.gif

1291 ms

mtm.jpg

mtm.jpg

1321 ms

product_thumb.php

product_thumb.php

1286 ms

concept.jpg

concept.jpg

1347 ms

1pxtransdead.png

1pxtransdead.png

152 ms

cards.jpg

cards.jpg

1249 ms

protx_paypal.jpg

protx_paypal.jpg

1264 ms

top.png

top.png

1272 ms

left.png

left.png

1248 ms

header_bg.jpg

header_bg.jpg

1281 ms

header_bar_bg.jpg

header_bar_bg.jpg

1270 ms

cart_bg.jpg

cart_bg.jpg

1240 ms

info_header_a.jpg

info_header_a.jpg

1244 ms

info_header_bg.jpg

info_header_bg.jpg

1209 ms

info_header_red.jpg

info_header_red.jpg

1189 ms

bottom_left.png

bottom_left.png

1224 ms

bottom_right.png

bottom_right.png

1226 ms

right.png

right.png

1233 ms

bottom.png

bottom.png

1226 ms

Accessibility Review

shopfitdirect.co.uk accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

shopfitdirect.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

shopfitdirect.co.uk SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shopfitdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shopfitdirect.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

shopfitdirect.co.uk

Open Graph description is not detected on the main page of Shopfitdirect. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: