14.5 sec in total
535 ms
13.7 sec
352 ms
Welcome to smollan.co.za homepage info - get ready to check Smollan best content for South Africa right away, or after learning these important things about smollan.co.za
Smollan is a leading retail solutions company that delivers growth for retailers and brand owners across five continents.
Visit smollan.co.zaWe analyzed Smollan.co.za page load time and found that the first response time was 535 ms and then it took 14 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.
smollan.co.za performance score
535 ms
2963 ms
513 ms
1304 ms
1044 ms
Our browser made a total of 47 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Smollan.co.za, 77% (36 requests) were made to Smollan.com and 9% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (10 sec) relates to the external source Smollan.com.
Page size can be reduced by 703.5 kB (22%)
3.2 MB
2.4 MB
In fact, the total size of Smollan.co.za main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 2.5 MB which makes up the majority of the site volume.
Potential reduce by 22.4 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.8 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 22.4 kB or 80% of the original size.
Potential reduce by 199.4 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smollan images are well optimized though.
Potential reduce by 334.4 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 334.4 kB or 80% of the original size.
Potential reduce by 147.3 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smollan.co.za needs all CSS files to be minified and compressed as it can save up to 147.3 kB or 84% of the original size.
Number of requests can be reduced by 12 (30%)
40
28
The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smollan. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.
smollan.co.za
535 ms
www.smollan.com
2963 ms
reset.css
513 ms
style.css
1304 ms
font-awesome.min.css
1044 ms
bootstrap.min.css
2101 ms
modernizr.js
1564 ms
css
25 ms
jquery-2.1.1.js
4405 ms
jquery.mobile.custom.min.js
523 ms
bootstrap.min.js
1020 ms
main.js
522 ms
jquery.cbpQTRotator.min.js
510 ms
wp-emoji-release.min.js
264 ms
analytics.js
17 ms
logo.png
645 ms
mainslider.jpg
2495 ms
retail.jpg
5137 ms
growth.jpg
1577 ms
fieldsales_updated.jpg
10034 ms
activation.jpg
3194 ms
technology_updated.jpg
2628 ms
field_page_icon__11-02.png
3016 ms
activation_page_icon_16-02.png
4241 ms
it_page_icon__11-02.png
4879 ms
Top-global-shopper-trends-in-2016.jpg
6034 ms
Top-global-retail-trends-in-2016.jpg
6114 ms
DKSH-talks-to-david-Smollan1.jpg
7506 ms
Understanding-th-shopper-through-data.jpg
6963 ms
13325267_ml.jpg
7297 ms
blog-readmore.jpg
7563 ms
twitter_new.png
6375 ms
deviders_social.png
6636 ms
linkedin_new.png
6897 ms
instagram_new.png
7159 ms
youtube_new.png
7223 ms
news_new.png
7419 ms
gtm.js
60 ms
blue-btn.png
7473 ms
collect
55 ms
collect
86 ms
JEgmtEDzc-IH8jBshQXrYA.woff
20 ms
km2iCywk7CnC11BE8pBNVPesZW2xOQ-xsNqO47m55DA.woff
43 ms
bSicyj3YibVhVPhGZyWVI_esZW2xOQ-xsNqO47m55DA.woff
54 ms
haOjnueK8Or1ztuuRtr8dvesZW2xOQ-xsNqO47m55DA.woff
53 ms
fontawesome-webfont.woff
8535 ms
ga-audiences
31 ms
smollan.co.za SEO score
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smollan.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smollan.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
smollan.co.za
Open Graph data is detected on the main page of Smollan. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: