Report Summary

  • 26

    Performance

    Renders faster than
    46% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

sno.mobi

Ski Holidays 2023/2024 compare skiing & snowboarding deals | SNO ®

Page Load Speed

6.1 sec in total

First Response

286 ms

Resources Loaded

4.5 sec

Page Rendered

1.3 sec

sno.mobi screenshot

About Website

Click here to check amazing SNO content. Otherwise, check out these important facts you probably never knew about sno.mobi

Compare all ski holidays 2023 with the biggest selection of snowboarding skiing deals & Best Price promise

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Key Findings

We analyzed Sno.mobi page load time and found that the first response time was 286 ms and then it took 5.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

sno.mobi performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value10.4 s

8/100

10%

TBT (Total Blocking Time)

Value1,360 ms

17/100

30%

CLS (Cumulative Layout Shift)

Value0.01

100/100

15%

TTI (Time to Interactive)

Value11.2 s

20/100

10%

Network Requests Diagram

sno.mobi

286 ms

www.sno.mobi

256 ms

562 ms

css

82 ms

css

93 ms

Our browser made a total of 158 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Sno.mobi, 69% (109 requests) were made to Sno.co.uk and 16% (25 requests) were made to Static1.sno.co.uk. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Static1.sno.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 687.9 kB (20%)

Content Size

3.4 MB

After Optimization

2.8 MB

In fact, the total size of Sno.mobi main page is 3.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.7 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 168.5 kB

  • Original 192.3 kB
  • After minification 116.5 kB
  • After compression 23.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 75.8 kB, which is 39% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 168.5 kB or 88% of the original size.

Image Optimization

-7%

Potential reduce by 183.6 kB

  • Original 2.7 MB
  • After minification 2.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. SNO images are well optimized though.

JavaScript Optimization

-56%

Potential reduce by 231.9 kB

  • Original 414.3 kB
  • After minification 414.3 kB
  • After compression 182.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 231.9 kB or 56% of the original size.

CSS Optimization

-89%

Potential reduce by 103.9 kB

  • Original 117.2 kB
  • After minification 117.1 kB
  • After compression 13.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sno.mobi needs all CSS files to be minified and compressed as it can save up to 103.9 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (10%)

Requests Now

147

After Optimization

132

The browser has sent 147 CSS, Javascripts, AJAX and image requests in order to completely render the main page of SNO. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

sno.mobi accessibility score

75

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

sno.mobi best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

sno.mobi SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sno.mobi can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Sno.mobi main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of SNO. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: