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spectrumad.com screenshot

Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

spectrumad.com

Welcome to Spectrum Advertising - Spectrum Advertising

Page Load Speed

5.6 sec in total

First Response

499 ms

Resources Loaded

4 sec

Page Rendered

1.1 sec

spectrumad.com screenshot

About Website

Click here to check amazing Spectrum Ad content. Otherwise, check out these important facts you probably never knew about spectrumad.com

Spectrum Creative Solutions is the Imperial Valley's largest and most experience advertising and marketing agency. Spectrum is a full-service agency that provides graphic design, video production, we...

Visit spectrumad.com

Key Findings

We analyzed Spectrumad.com page load time and found that the first response time was 499 ms and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

spectrumad.com performance score

0

Network Requests Diagram

spectrumad.com

499 ms

css

14 ms

style1.css

222 ms

magnific-popup.css

219 ms

prettyPhoto.css

149 ms

Our browser made a total of 150 requests to load all elements on the main page. We found that 85% of them (127 requests) were addressed to the original Spectrumad.com, 9% (13 requests) were made to Youtube.com and 1% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Spectrumad.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 999.4 kB (13%)

Content Size

7.8 MB

After Optimization

6.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Spectrumad.com main page is 7.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 6.6 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 212.7 kB

  • Original 241.8 kB
  • After minification 162.0 kB
  • After compression 29.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 79.8 kB, which is 33% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 212.7 kB or 88% of the original size.

Image Optimization

-1%

Potential reduce by 45.9 kB

  • Original 6.6 MB
  • After minification 6.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Spectrum Ad images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 465.9 kB

  • Original 672.4 kB
  • After minification 618.4 kB
  • After compression 206.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 465.9 kB or 69% of the original size.

CSS Optimization

-83%

Potential reduce by 274.9 kB

  • Original 330.7 kB
  • After minification 313.8 kB
  • After compression 55.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Spectrumad.com needs all CSS files to be minified and compressed as it can save up to 274.9 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 26 (18%)

Requests Now

146

After Optimization

120

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 146 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Spectrum Ad. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

spectrumad.com

spectrumad.com

499 ms

css

css

14 ms

style1.css

style1.css

222 ms

magnific-popup.css

magnific-popup.css

219 ms

prettyPhoto.css

prettyPhoto.css

149 ms

jquery.min.js

jquery.min.js

149 ms

jwplayer.js

jwplayer.js

758 ms

jquery-latest.min.js

jquery-latest.min.js

366 ms

modernizr.js

modernizr.js

289 ms

jquery.stellar.min.js

jquery.stellar.min.js

224 ms

jquery.singlePageNav.js

jquery.singlePageNav.js

286 ms

jquery.sticky.js

jquery.sticky.js

288 ms

scripts.js

scripts.js

290 ms

jquery.quovolver.min.js

jquery.quovolver.min.js

293 ms

jquery.flexisel.js

jquery.flexisel.js

356 ms

jquery.magnific-popup.js

jquery.magnific-popup.js

299 ms

owl.carousel.css

owl.carousel.css

298 ms

owl.carousel.js

owl.carousel.js

300 ms

nivo-lightbox.min.js

nivo-lightbox.min.js

157 ms

jquery.isotope.min.js

jquery.isotope.min.js

220 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

300 ms

custom.js

custom.js

230 ms

move-top.js

move-top.js

292 ms

easing.js

easing.js

294 ms

pattern.png

pattern.png

76 ms

Spectrum_new_logo.png

Spectrum_new_logo.png

234 ms

down.png

down.png

111 ms

logo_25.png

logo_25.png

180 ms

menu.png

menu.png

90 ms

fb_icon.png

fb_icon.png

182 ms

client1.png

client1.png

182 ms

client2.png

client2.png

183 ms

client3.png

client3.png

183 ms

client4.png

client4.png

295 ms

client5.png

client5.png

264 ms

client6.png

client6.png

300 ms

client7.png

client7.png

319 ms

client8.png

client8.png

318 ms

client9.png

client9.png

527 ms

client10.png

client10.png

557 ms

client11.png

client11.png

571 ms

client12.png

client12.png

570 ms

client13.jpg

client13.jpg

584 ms

client14.jpg

client14.jpg

585 ms

staff_men.jpg

staff_men.jpg

720 ms

staff_girl.jpg

staff_girl.jpg

585 ms

web_17.png

web_17.png

790 ms

web_18.png

web_18.png

721 ms

web_20.png

web_20.png

720 ms

web_21.png

web_21.png

721 ms

web_19.png

web_19.png

719 ms

web_16.png

web_16.png

938 ms

web_11.png

web_11.png

956 ms

web_13.png

web_13.png

962 ms

web_14.png

web_14.png

834 ms

web_12.png

web_12.png

836 ms

web_1.png

web_1.png

941 ms

web_2.png

web_2.png

980 ms

web_3.png

web_3.png

937 ms

web_4.png

web_4.png

1033 ms

web_5.png

web_5.png

1272 ms

nPvlcBULFCw

nPvlcBULFCw

163 ms

OYdncc1Yk3o

OYdncc1Yk3o

165 ms

nFr63cNR5Nk

nFr63cNR5Nk

148 ms

DxPYKMENuFE

DxPYKMENuFE

157 ms

ZapTVlSuZI0

ZapTVlSuZI0

154 ms

TIsBGHdjf5U

TIsBGHdjf5U

225 ms

46HbiOLzAz8

46HbiOLzAz8

425 ms

GY-kiFYgyA4

GY-kiFYgyA4

456 ms

YZP-CYMVRNw

YZP-CYMVRNw

468 ms

To2cGWXiuOQ

To2cGWXiuOQ

481 ms

web_6.png

web_6.png

1130 ms

web_7.png

web_7.png

1140 ms

analytics.js

analytics.js

80 ms

web_8.png

web_8.png

941 ms

web_9.png

web_9.png

1095 ms

design_1.png

design_1.png

1002 ms

design_2.png

design_2.png

1159 ms

design_3.png

design_3.png

1221 ms

collect

collect

13 ms

design_4.png

design_4.png

1155 ms

www-player-vflMqr8uC.css

www-player-vflMqr8uC.css

20 ms

www-embed-player.js

www-embed-player.js

55 ms

base.js

base.js

81 ms

design_5.png

design_5.png

1106 ms

design_6.jpg

design_6.jpg

1053 ms

design_7.jpg

design_7.jpg

1098 ms

design_8.jpg

design_8.jpg

1105 ms

design_9.jpg

design_9.jpg

1107 ms

id

id

395 ms

fpJ246J2fJ0bYHH6KdX6NZQGrKMRoryxUcO6omD8DP8.js

fpJ246J2fJ0bYHH6KdX6NZQGrKMRoryxUcO6omD8DP8.js

397 ms

ad_status.js

ad_status.js

391 ms

design_10.jpg

design_10.jpg

904 ms

design_11.jpg

design_11.jpg

902 ms

design_12.jpg

design_12.jpg

905 ms

design_13.jpg

design_13.jpg

904 ms

design_14.jpg

design_14.jpg

912 ms

design_15.jpg

design_15.jpg

919 ms

photography_1.jpg

photography_1.jpg

1019 ms

zN7GBFwfMP4uA6AR0HCoLQ.ttf

zN7GBFwfMP4uA6AR0HCoLQ.ttf

167 ms

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

191 ms

logo_ringo-vflOpz8ZI.png

logo_ringo-vflOpz8ZI.png

164 ms

photography_2.jpg

photography_2.jpg

827 ms

photography_3.jpg

photography_3.jpg

831 ms

photography_4.jpg

photography_4.jpg

913 ms

photography_5.jpg

photography_5.jpg

849 ms

photography_6.jpg

photography_6.jpg

935 ms

photography_7.jpg

photography_7.jpg

831 ms

photography_8.jpg

photography_8.jpg

1076 ms

photography_9.jpg

photography_9.jpg

877 ms

identity_1.jpg

identity_1.jpg

811 ms

identity_2.jpg

identity_2.jpg

758 ms

identity_3.jpg

identity_3.jpg

837 ms

identity_4.jpg

identity_4.jpg

821 ms

identity_5.jpg

identity_5.jpg

829 ms

identity_6.jpg

identity_6.jpg

815 ms

pr1.jpg

pr1.jpg

862 ms

pr2.jpg

pr2.jpg

736 ms

pr3.jpg

pr3.jpg

749 ms

pr4.jpg

pr4.jpg

745 ms

pr5.jpg

pr5.jpg

625 ms

pr6.jpg

pr6.jpg

655 ms

pr7.jpg

pr7.jpg

610 ms

pr8.jpg

pr8.jpg

627 ms

pr9.jpg

pr9.jpg

705 ms

pr15.jpg

pr15.jpg

620 ms

pr10.jpg

pr10.jpg

681 ms

pr12.jpg

pr12.jpg

622 ms

pr13.jpg

pr13.jpg

638 ms

pr14.jpg

pr14.jpg

704 ms

social_media1.jpg

social_media1.jpg

652 ms

video_1.png

video_1.png

928 ms

video_2.png

video_2.png

654 ms

video_3.png

video_3.png

733 ms

video_4.png

video_4.png

740 ms

video_5.jpg

video_5.jpg

662 ms

video_6.jpg

video_6.jpg

781 ms

video_7.jpg

video_7.jpg

652 ms

video_8.png

video_8.png

753 ms

video_9.png

video_9.png

928 ms

video_10.png

video_10.png

764 ms

house_4.jpg

house_4.jpg

701 ms

office1.jpg

office1.jpg

858 ms

bg1.jpg

bg1.jpg

935 ms

iconset.png

iconset.png

709 ms

bg2.jpg

bg2.jpg

1057 ms

bg3.jpg

bg3.jpg

933 ms

slider2.jpg

slider2.jpg

1106 ms

socil.png

socil.png

785 ms

top_move.png

top_move.png

792 ms

SEO Factors

spectrumad.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Spectrumad.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Spectrumad.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

spectrumad.com

Open Graph description is not detected on the main page of Spectrum Ad. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: