Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

square2marketing.com

B2B Marketing Agency | HubSpot Diamond Partner | Square 2

Page Load Speed

1.5 sec in total

First Response

58 ms

Resources Loaded

890 ms

Page Rendered

506 ms

square2marketing.com screenshot

About Website

Visit square2marketing.com now to see the best up-to-date Square 2 Marketing content for United States and also check out these interesting facts you probably never knew about square2marketing.com

Connect complex omnichannel programs to achieve sustainable growth with a full-service B2B digital marketing agency that was HubSpot's first Diamond Partner.

Visit square2marketing.com

Key Findings

We analyzed Square2marketing.com page load time and found that the first response time was 58 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

square2marketing.com performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

66/100

10%

LCP (Largest Contentful Paint)

Value9.6 s

0/100

25%

SI (Speed Index)

Value5.7 s

51/100

10%

TBT (Total Blocking Time)

Value530 ms

55/100

30%

CLS (Cumulative Layout Shift)

Value0.466

19/100

15%

TTI (Time to Interactive)

Value11.0 s

21/100

10%

Network Requests Diagram

square2marketing.com

58 ms

www.square2marketing.com

104 ms

jquery-1.7.1.js

18 ms

public_common.css

15 ms

SQ2_sidr.min.js

15 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 35% of them (24 requests) were addressed to the original Square2marketing.com, 9% (6 requests) were made to No-cache.hubspot.com and 9% (6 requests) were made to Cta-service-cms2.hubspot.com. The less responsive or slowest element that took the longest time to load (316 ms) relates to the external source Fontastic.s3.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (54%)

Content Size

2.1 MB

After Optimization

943.9 kB

In fact, the total size of Square2marketing.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 38.3 kB

  • Original 49.4 kB
  • After minification 45.4 kB
  • After compression 11.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 38.3 kB or 78% of the original size.

Image Optimization

-6%

Potential reduce by 28.0 kB

  • Original 494.8 kB
  • After minification 466.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Square 2 Marketing images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 678.7 kB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 434.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 678.7 kB or 61% of the original size.

CSS Optimization

-92%

Potential reduce by 382.1 kB

  • Original 414.2 kB
  • After minification 357.9 kB
  • After compression 32.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Square2marketing.com needs all CSS files to be minified and compressed as it can save up to 382.1 kB or 92% of the original size.

Requests Breakdown

Number of requests can be reduced by 39 (62%)

Requests Now

63

After Optimization

24

The browser has sent 63 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Square 2 Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

square2marketing.com accessibility score

97

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

square2marketing.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

square2marketing.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Square2marketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Square2marketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Square 2 Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: