Tools & Wizards About Us
swalefandson.com screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    59% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

swalefandson.com

Wholesale Feathers of All Types | Feathers in Bulk | W.W. Swalef & Son

Page Load Speed

2.1 sec in total

First Response

225 ms

Resources Loaded

1.5 sec

Page Rendered

354 ms

swalefandson.com screenshot

About Website

Click here to check amazing Swalef And Son content for United States. Otherwise, check out these important facts you probably never knew about swalefandson.com

W.W. Swalef & Son is a family owned company supplying wholesale feathers, including peacock and ostrich feathers to retailers, manufacturers, and artists.

Visit swalefandson.com

Key Findings

We analyzed Swalefandson.com page load time and found that the first response time was 225 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

swalefandson.com performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.1 s

3/100

10%

LCP (Largest Contentful Paint)

Value7.1 s

5/100

25%

SI (Speed Index)

Value9.1 s

14/100

10%

TBT (Total Blocking Time)

Value70 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value1.102

1/100

15%

TTI (Time to Interactive)

Value6.1 s

64/100

10%

Network Requests Diagram

swalefandson.com

225 ms

jquery-1.7.2.min.js

115 ms

jquery-ui-1.10.3.custom.js

113 ms

json2.js

77 ms

jstorage.js

105 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 87% of them (52 requests) were addressed to the original Swalefandson.com, 7% (4 requests) were made to Fonts.gstatic.com and 5% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (971 ms) belongs to the original domain Swalefandson.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 616.8 kB (8%)

Content Size

7.9 MB

After Optimization

7.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Swalefandson.com main page is 7.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 7.5 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 35.1 kB

  • Original 42.3 kB
  • After minification 36.9 kB
  • After compression 7.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.4 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 35.1 kB or 83% of the original size.

Image Optimization

-4%

Potential reduce by 297.9 kB

  • Original 7.5 MB
  • After minification 7.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Swalef And Son images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 229.9 kB

  • Original 324.4 kB
  • After minification 256.1 kB
  • After compression 94.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 229.9 kB or 71% of the original size.

CSS Optimization

-84%

Potential reduce by 54.0 kB

  • Original 64.3 kB
  • After minification 51.0 kB
  • After compression 10.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swalefandson.com needs all CSS files to be minified and compressed as it can save up to 54.0 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (28%)

Requests Now

53

After Optimization

38

  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swalef And Son. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

swalefandson.com

swalefandson.com

225 ms

jquery-1.7.2.min.js

jquery-1.7.2.min.js

115 ms

jquery-ui-1.10.3.custom.js

jquery-ui-1.10.3.custom.js

113 ms

json2.js

json2.js

77 ms

jstorage.js

jstorage.js

105 ms

jquery-ui-1.10.3.custom.css

jquery-ui-1.10.3.custom.css

80 ms

nscactus-styles.css

nscactus-styles.css

63 ms

sequencebanner.feature.css

sequencebanner.feature.css

88 ms

storefront.js

storefront.js

100 ms

storefront.ie10.js

storefront.ie10.js

99 ms

jquery.producthistory.js

jquery.producthistory.js

151 ms

css

css

153 ms

jquery.navgoco.js

jquery.navgoco.js

152 ms

nscactus-scripts.js

nscactus-scripts.js

154 ms

sequencebanner.feature.js

sequencebanner.feature.js

172 ms

ga.js

ga.js

9 ms

WebResource.axd

WebResource.axd

151 ms

defaultButtons.js

defaultButtons.js

152 ms

__utm.gif

__utm.gif

47 ms

header-bkgd.png

header-bkgd.png

177 ms

cart-icon.png

cart-icon.png

55 ms

logo.png

logo.png

54 ms

htmlarea-bkgd.png

htmlarea-bkgd.png

54 ms

phone-icon.png

phone-icon.png

58 ms

search-bkgd.png

search-bkgd.png

66 ms

custom_search_submit.gif

custom_search_submit.gif

95 ms

mobileicon-nav.png

mobileicon-nav.png

96 ms

mobileicon-search.png

mobileicon-search.png

95 ms

mobileicon-info.png

mobileicon-info.png

99 ms

mobileicon-account.png

mobileicon-account.png

112 ms

mobileicon-phone.png

mobileicon-phone.png

121 ms

mobileicon-cart.png

mobileicon-cart.png

122 ms

categorytop-bkgd.png

categorytop-bkgd.png

390 ms

featured-cat-1.png

featured-cat-1.png

362 ms

featured-cat-2.png

featured-cat-2.png

406 ms

featured-cat-3.png

featured-cat-3.png

245 ms

feather-bkgd.png

feather-bkgd.png

385 ms

footer-h3-bkgd.png

footer-h3-bkgd.png

218 ms

company-heading.png

company-heading.png

248 ms

footerlinks-heading.png

footerlinks-heading.png

274 ms

newsletter-heading.png

newsletter-heading.png

284 ms

mod_btn_submit.gif

mod_btn_submit.gif

303 ms

cc.png

cc.png

328 ms

bbb.png

bbb.png

350 ms

cal-chamber.png

cal-chamber.png

361 ms

facebook-ft.png

facebook-ft.png

399 ms

secureshopping.png

secureshopping.png

388 ms

newsletter-btn.gif

newsletter-btn.gif

390 ms

banner1-large.jpg

banner1-large.jpg

971 ms

banner2-large.jpg

banner2-large.jpg

742 ms

banner3-large.jpg

banner3-large.jpg

814 ms

banner4-large.jpg

banner4-large.jpg

820 ms

banner5-large.jpg

banner5-large.jpg

877 ms

cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf

cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf

68 ms

MTP_ySUJH_bn48VBG8sNSonF5uFdDttMLvmWuJdhhgs.ttf

MTP_ySUJH_bn48VBG8sNSonF5uFdDttMLvmWuJdhhgs.ttf

88 ms

k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf

k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf

96 ms

EInbV5DfGHOiMmvb1Xr-honF5uFdDttMLvmWuJdhhgs.ttf

EInbV5DfGHOiMmvb1Xr-honF5uFdDttMLvmWuJdhhgs.ttf

101 ms

Oxygen-Regular.ttf

Oxygen-Regular.ttf

482 ms

Oxygen-Bold.ttf

Oxygen-Bold.ttf

559 ms

__utm.gif

__utm.gif

6 ms

Accessibility Review

swalefandson.com accessibility score

72

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

swalefandson.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

swalefandson.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swalefandson.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Swalefandson.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

swalefandson.com

Open Graph data is detected on the main page of Swalef And Son. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: