Tools & Wizards About Us
swiftdisplays.com screenshot

Report Summary

  • 97

    Performance

    Renders faster than
    95% of other websites

  • 58

    Accessibility

    Visual factors better than
    that of 25% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

swiftdisplays.com

Swift Displays | Exhibition Displays | Expo Banners | Large Format Printing

Page Load Speed

5 sec in total

First Response

643 ms

Resources Loaded

4.2 sec

Page Rendered

157 ms

swiftdisplays.com screenshot

About Website

Click here to check amazing Swift Displays content for South Africa. Otherwise, check out these important facts you probably never knew about swiftdisplays.com

Swift Displays is an all-in-one, large format printer and manufacturer of innovative exhibition stands, fabric frames and display equipment, suitable for all types of indoor and outdoor visual communi...

Visit swiftdisplays.com

Key Findings

We analyzed Swiftdisplays.com page load time and found that the first response time was 643 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

swiftdisplays.com performance score

97

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

82/100

10%

LCP (Largest Contentful Paint)

Value2.1 s

96/100

25%

SI (Speed Index)

Value2.7 s

96/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.032

100/100

15%

TTI (Time to Interactive)

Value2.1 s

99/100

10%

Network Requests Diagram

www.swiftdisplays.com

643 ms

screen.css

249 ms

custom.css

380 ms

jquery.lightbox-0.5.css

257 ms

responsive.css

257 ms

Our browser made a total of 79 requests to load all elements on the main page. We found that 94% of them (74 requests) were addressed to the original Swiftdisplays.com, 3% (2 requests) were made to Google-analytics.com and 1% (1 request) were made to Googleadservices.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Swiftdisplays.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 239.0 kB (33%)

Content Size

723.2 kB

After Optimization

484.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Swiftdisplays.com main page is 723.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 372.6 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 30.4 kB

  • Original 38.4 kB
  • After minification 36.9 kB
  • After compression 8.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 30.4 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 157 B

  • Original 372.6 kB
  • After minification 372.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Swift Displays images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 166.7 kB

  • Original 259.7 kB
  • After minification 214.6 kB
  • After compression 93.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 166.7 kB or 64% of the original size.

CSS Optimization

-79%

Potential reduce by 41.7 kB

  • Original 52.5 kB
  • After minification 44.5 kB
  • After compression 10.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swiftdisplays.com needs all CSS files to be minified and compressed as it can save up to 41.7 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 32 (42%)

Requests Now

76

After Optimization

44

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swift Displays. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.swiftdisplays.com

www.swiftdisplays.com

643 ms

screen.css

screen.css

249 ms

custom.css

custom.css

380 ms

jquery.lightbox-0.5.css

jquery.lightbox-0.5.css

257 ms

responsive.css

responsive.css

257 ms

slicknav.css

slicknav.css

259 ms

jquery-1.7.2.min.js

jquery-1.7.2.min.js

643 ms

jquery.imageLens.js

jquery.imageLens.js

375 ms

jquery.lightbox-0.5.js

jquery.lightbox-0.5.js

387 ms

jquery.validate.js

jquery.validate.js

513 ms

general.site.js

general.site.js

385 ms

jquery.cycle.all.js

jquery.cycle.all.js

630 ms

jquery.slicknav.js

jquery.slicknav.js

503 ms

jquery.desoslide.css

jquery.desoslide.css

512 ms

jquery.desoslide.min.js

jquery.desoslide.min.js

513 ms

jquery.gridgal-v1.0.js

jquery.gridgal-v1.0.js

629 ms

home.site.js

home.site.js

638 ms

conversion.js

conversion.js

16 ms

ga.js

ga.js

24 ms

71_3_orange-active-state-block1.jpg

71_3_orange-active-state-block1.jpg

177 ms

200_01.jpg

200_01.jpg

257 ms

82_4_orange-active-state-block2.jpg

82_4_orange-active-state-block2.jpg

132 ms

200_19.jpg

200_19.jpg

303 ms

92_7_orange-active-state-block5.jpg

92_7_orange-active-state-block5.jpg

129 ms

200_11_copy.jpg

200_11_copy.jpg

336 ms

93_5_5_orange-active-state-block3.jpg

93_5_5_orange-active-state-block3.jpg

258 ms

200_05.jpg

200_05.jpg

386 ms

89_6_orange-active-state-block4.jpg

89_6_orange-active-state-block4.jpg

302 ms

200_50.jpg

200_50.jpg

387 ms

91_8_orange-active-state-block6.jpg

91_8_orange-active-state-block6.jpg

385 ms

200_10.jpg

200_10.jpg

551 ms

90_9_orange-active-state-block7.jpg

90_9_orange-active-state-block7.jpg

427 ms

200_15.jpg

200_15.jpg

463 ms

86_014.jpg

86_014.jpg

512 ms

85_01-eye.jpg

85_01-eye.jpg

510 ms

87_01-grey.jpg

87_01-grey.jpg

512 ms

88_01--3--copy.jpg

88_01--3--copy.jpg

553 ms

84_013.jpg

84_013.jpg

589 ms

78_019.jpg

78_019.jpg

636 ms

79_025.jpg

79_025.jpg

655 ms

83_023.jpg

83_023.jpg

638 ms

81_01--3-.jpg

81_01--3-.jpg

676 ms

80_04.jpg

80_04.jpg

678 ms

76_01-grey.jpg

76_01-grey.jpg

714 ms

75_019.jpg

75_019.jpg

762 ms

74_03-copy.jpg

74_03-copy.jpg

765 ms

77_020.jpg

77_020.jpg

780 ms

73_02.jpg

73_02.jpg

801 ms

103_01-grey.jpg

103_01-grey.jpg

804 ms

72_017--2-.jpg

72_017--2-.jpg

966 ms

104_01.jpg

104_01.jpg

886 ms

102_017.jpg

102_017.jpg

892 ms

101_011.jpg

101_011.jpg

907 ms

100_012.jpg

100_012.jpg

928 ms

making-you-look-good.png

making-you-look-good.png

921 ms

__utm.gif

__utm.gif

11 ms

index.php

index.php

905 ms

pts76f-webfont.woff

pts76f-webfont.woff

1022 ms

logo.png

logo.png

865 ms

phone2.png

phone2.png

805 ms

facebook.png

facebook.png

804 ms

twitter.png

twitter.png

796 ms

linkedin.png

linkedin.png

860 ms

navigation-drop-down2.png

navigation-drop-down2.png

831 ms

loading.png

loading.png

802 ms

bullet.png

bullet.png

803 ms

index.php

index.php

204 ms

128 ms

46 ms

v4plus.js

v4plus.js

173 ms

37 ms

home-orange-1px-vert.jpg

home-orange-1px-vert.jpg

129 ms

view-all-products-button.png

view-all-products-button.png

129 ms

nav-a-bg.jpg

nav-a-bg.jpg

130 ms

186 ms

bg-img.jpg

bg-img.jpg

506 ms

captcha.php

captcha.php

137 ms

mobile.css

mobile.css

129 ms

print.css

print.css

128 ms

Accessibility Review

swiftdisplays.com accessibility score

58

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

swiftdisplays.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

swiftdisplays.com SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swiftdisplays.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Swiftdisplays.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

swiftdisplays.com

Open Graph description is not detected on the main page of Swift Displays. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: