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shop.the-impossible-project.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

shop.the-impossible-project.com

Polaroid Instant Cameras and Film – Polaroid US

Page Load Speed

1.8 sec in total

First Response

208 ms

Resources Loaded

1.4 sec

Page Rendered

206 ms

shop.the-impossible-project.com screenshot

About Website

Click here to check amazing Shop The Impossible Project content for United States. Otherwise, check out these important facts you probably never knew about shop.the-impossible-project.com

Polaroid is back. Shop analog instant film, new cameras, vintage cameras, and more from the brand that captured millions of moments with its iconic white frame.

Visit shop.the-impossible-project.com

Key Findings

We analyzed Shop.the-impossible-project.com page load time and found that the first response time was 208 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

shop.the-impossible-project.com performance score

0

Network Requests Diagram

shop.the-impossible-project.com

208 ms

shop.the-impossible-project.com

415 ms

179 ms

main.min.css

85 ms

impossible.min.css

94 ms

Our browser made a total of 40 requests to load all elements on the main page. We found that 8% of them (3 requests) were addressed to the original Shop.the-impossible-project.com, 45% (18 requests) were made to Static.the-impossible-project.com and 10% (4 requests) were made to Dev.visualwebsiteoptimizer.com. The less responsive or slowest element that took the longest time to load (415 ms) belongs to the original domain Shop.the-impossible-project.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 318.3 kB (21%)

Content Size

1.5 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shop.the-impossible-project.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 21.1 kB

  • Original 27.2 kB
  • After minification 24.1 kB
  • After compression 6.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.1 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.1 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop The Impossible Project images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 1.6 kB

  • Original 37.0 kB
  • After minification 37.0 kB
  • After compression 35.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-85%

Potential reduce by 295.6 kB

  • Original 348.8 kB
  • After minification 347.7 kB
  • After compression 53.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.the-impossible-project.com needs all CSS files to be minified and compressed as it can save up to 295.6 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (58%)

Requests Now

33

After Optimization

14

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop The Impossible Project. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

shop.the-impossible-project.com

shop.the-impossible-project.com

208 ms

shop.the-impossible-project.com

shop.the-impossible-project.com

415 ms

179 ms

main.min.css

main.min.css

85 ms

impossible.min.css

impossible.min.css

94 ms

main.min.js

main.min.js

146 ms

impossible-libs.min.js

impossible-libs.min.js

239 ms

impossible.min.js

impossible.min.js

239 ms

conversion.js

conversion.js

44 ms

oct.js

oct.js

29 ms

mtiFontTrackingCode.js

mtiFontTrackingCode.js

133 ms

analytics.js

analytics.js

290 ms

goal.min.js

goal.min.js

266 ms

bat.js

bat.js

289 ms

j.php

j.php

204 ms

fbevents.js

fbevents.js

223 ms

gtm.js

gtm.js

313 ms

impossible-logo-white.svg

impossible-logo-white.svg

183 ms

film-square.png

film-square.png

188 ms

cameras-square.png

cameras-square.png

195 ms

accessories-square.png

accessories-square.png

192 ms

rarities-square.png

rarities-square.png

226 ms

product_sample_film.jpg

product_sample_film.jpg

268 ms

product_sample_cameras.jpg

product_sample_cameras.jpg

258 ms

product_sample_accessories.jpg

product_sample_accessories.jpg

306 ms

product_sample_rarities.jpg

product_sample_rarities.jpg

257 ms

adsct

adsct

236 ms

adsct

adsct

244 ms

c4aef0d4-bfcf-4790-acf5-909881f411e8.woff

c4aef0d4-bfcf-4790-acf5-909881f411e8.woff

105 ms

5fdc935e-9e30-442a-bbe9-8d887b858471.woff

5fdc935e-9e30-442a-bbe9-8d887b858471.woff

117 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

198 ms

v.gif

v.gif

63 ms

vanj-089a4b18149b1b0e644c997aef6f92d6.js

vanj-089a4b18149b1b0e644c997aef6f92d6.js

93 ms

opa-e2581d6d19bd5d8b113748860adaca4b.js

opa-e2581d6d19bd5d8b113748860adaca4b.js

93 ms

139 ms

segment

segment

53 ms

collect

collect

69 ms

collect

collect

100 ms

56 ms

ga-audiences

ga-audiences

15 ms

SEO Factors

shop.the-impossible-project.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.the-impossible-project.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shop.the-impossible-project.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shop.the-impossible-project.com

Open Graph description is not detected on the main page of Shop The Impossible Project. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: