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Visit the-amazon-way.com now to see the best up-to-date The Amazon Way content and also check out these interesting facts you probably never knew about the-amazon-way.com
John Rossman is a former Amazon executive who helped launched and scale the Amazon Marketplace and is the author of "The Amazon Way: Amazon's 14 Leadership Principles"
Visit the-amazon-way.comWe analyzed The-amazon-way.com page load time and found that the first response time was 117 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.
the-amazon-way.com performance score
name
value
score
weighting
Value3.5 s
35/100
10%
Value3.5 s
63/100
25%
Value4.9 s
65/100
10%
Value410 ms
66/100
30%
Value0.607
10/100
15%
Value6.4 s
60/100
10%
117 ms
472 ms
312 ms
20 ms
353 ms
Our browser made a total of 109 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original The-amazon-way.com, 40% (44 requests) were made to I2.wp.com and 29% (32 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source I2.wp.com.
Page size can be reduced by 331.9 kB (6%)
5.4 MB
5.1 MB
In fact, the total size of The-amazon-way.com main page is 5.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.6 MB which makes up the majority of the site volume.
Potential reduce by 323.8 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 323.8 kB or 86% of the original size.
Potential reduce by 31 B
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Amazon Way images are well optimized though.
Potential reduce by 3.5 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.
Potential reduce by 4.6 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. The-amazon-way.com has all CSS files already compressed.
Number of requests can be reduced by 24 (32%)
74
50
The browser has sent 74 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Amazon Way. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.
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the-amazon-way.com accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Form elements do not have associated labels
Links do not have a discernible name
Best practices
These items highlight common accessibility best practices.
Impact
Issue
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
the-amazon-way.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
the-amazon-way.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise The-amazon-way.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that The-amazon-way.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
the-amazon-way.com
Open Graph data is detected on the main page of The Amazon Way. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: