Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

tribalmedia.co.jp

株式会社トライバルメディアハウス

Page Load Speed

9.6 sec in total

First Response

684 ms

Resources Loaded

8.6 sec

Page Rendered

296 ms

tribalmedia.co.jp screenshot

About Website

Click here to check amazing Tribalmedia content for Japan. Otherwise, check out these important facts you probably never knew about tribalmedia.co.jp

ソーシャル時代に企業と生活者間のコミュニケーションをアップデートするマーケティング支援会社、トライバルメディアハウスのコーポレートサイトです。私たちはソーシャルメディアやSNSの黎明期から企業のソーシャル時代におけるマーケティングを支援してきたプロフェッショナルです。企業と生活者が価値を共創する、これからのマーケティングの方向性を示します。

Visit tribalmedia.co.jp

Key Findings

We analyzed Tribalmedia.co.jp page load time and found that the first response time was 684 ms and then it took 8.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

tribalmedia.co.jp performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

6/100

10%

LCP (Largest Contentful Paint)

Value10.1 s

0/100

25%

SI (Speed Index)

Value12.4 s

3/100

10%

TBT (Total Blocking Time)

Value2,450 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value14.5 s

9/100

10%

Network Requests Diagram

tribalmedia.co.jp

684 ms

www.tribalmedia.co.jp

2258 ms

style.css

352 ms

main.css

360 ms

jquery.min.js

891 ms

Our browser made a total of 179 requests to load all elements on the main page. We found that 46% of them (82 requests) were addressed to the original Tribalmedia.co.jp, 13% (24 requests) were made to Static.xx.fbcdn.net and 8% (15 requests) were made to Scontent-iad3-1.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (2.8 sec) belongs to the original domain Tribalmedia.co.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (26%)

Content Size

4.2 MB

After Optimization

3.1 MB

In fact, the total size of Tribalmedia.co.jp main page is 4.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 32.8 kB

  • Original 43.4 kB
  • After minification 42.4 kB
  • After compression 10.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 32.8 kB or 75% of the original size.

Image Optimization

-11%

Potential reduce by 330.7 kB

  • Original 3.1 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Tribalmedia needs image optimization as it can save up to 330.7 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-70%

Potential reduce by 648.1 kB

  • Original 920.1 kB
  • After minification 844.6 kB
  • After compression 272.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 648.1 kB or 70% of the original size.

CSS Optimization

-82%

Potential reduce by 85.7 kB

  • Original 104.3 kB
  • After minification 92.4 kB
  • After compression 18.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Tribalmedia.co.jp needs all CSS files to be minified and compressed as it can save up to 85.7 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 70 (40%)

Requests Now

175

After Optimization

105

The browser has sent 175 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Tribalmedia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 51 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

tribalmedia.co.jp accessibility score

77

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

tribalmedia.co.jp best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

tribalmedia.co.jp SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    JA

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Tribalmedia.co.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and it matches the claimed language. Our system also found out that Tribalmedia.co.jp main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Tribalmedia. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: