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unilever.com.tr screenshot

Report Summary

  • 56

    Performance

    Renders faster than
    73% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

unilever.com.tr

Unilever Türkiye Ana Sayfa | Unilever

Page Load Speed

4.7 sec in total

First Response

395 ms

Resources Loaded

3.7 sec

Page Rendered

519 ms

unilever.com.tr screenshot

About Website

Click here to check amazing Unilever content for Turkey. Otherwise, check out these important facts you probably never knew about unilever.com.tr

At Unilever we meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

Visit unilever.com.tr

Key Findings

We analyzed Unilever.com.tr page load time and found that the first response time was 395 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

unilever.com.tr performance score

56

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

71/100

10%

LCP (Largest Contentful Paint)

Value3.4 s

65/100

25%

SI (Speed Index)

Value5.1 s

61/100

10%

TBT (Total Blocking Time)

Value950 ms

29/100

30%

CLS (Cumulative Layout Shift)

Value0.022

100/100

15%

TTI (Time to Interactive)

Value10.5 s

24/100

10%

Network Requests Diagram

unilever.com.tr

395 ms

www.unilever.com.tr

1635 ms

app.css

122 ms

custom.modernizr.min.js

21 ms

combined.min.js

47 ms

Our browser made a total of 34 requests to load all elements on the main page. We found that 65% of them (22 requests) were addressed to the original Unilever.com.tr, 9% (3 requests) were made to Cookieq.com and 6% (2 requests) were made to S7.addthis.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Unilever.com.tr.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (48%)

Content Size

3.0 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Unilever.com.tr main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 72.0 kB

  • Original 93.8 kB
  • After minification 83.0 kB
  • After compression 21.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.8 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 72.0 kB or 77% of the original size.

Image Optimization

-31%

Potential reduce by 554.5 kB

  • Original 1.8 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Unilever needs image optimization as it can save up to 554.5 kB or 31% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-61%

Potential reduce by 449.2 kB

  • Original 736.7 kB
  • After minification 727.8 kB
  • After compression 287.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 449.2 kB or 61% of the original size.

CSS Optimization

-85%

Potential reduce by 373.2 kB

  • Original 437.0 kB
  • After minification 432.8 kB
  • After compression 63.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Unilever.com.tr needs all CSS files to be minified and compressed as it can save up to 373.2 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (31%)

Requests Now

26

After Optimization

18

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Unilever. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

unilever.com.tr

unilever.com.tr

395 ms

www.unilever.com.tr

www.unilever.com.tr

1635 ms

app.css

app.css

122 ms

custom.modernizr.min.js

custom.modernizr.min.js

21 ms

combined.min.js

combined.min.js

47 ms

addthis_widget.js

addthis_widget.js

35 ms

cc.js

cc.js

711 ms

gtm.js

gtm.js

255 ms

hr_down.png

hr_down.png

141 ms

hr.png

hr.png

50 ms

unilever-logo_tcm1316-409314.svg

unilever-logo_tcm1316-409314.svg

42 ms

YK-MehmetAltiok_tcm1316-464060_w209.jpg

YK-MehmetAltiok_tcm1316-464060_w209.jpg

39 ms

Lipton-2-990x557_tcm1316-464158_w209.png

Lipton-2-990x557_tcm1316-464158_w209.png

50 ms

Unilever-Singapore-sign-990x557_tcm1316-420537_w209.jpg

Unilever-Singapore-sign-990x557_tcm1316-420537_w209.jpg

41 ms

curve.png

curve.png

69 ms

unilever-g-da-ve-dondurmadan-sorumlu-ba-kan-yard-mustafa-se-kin_tcm1316-464831_1_w680.jpg

unilever-g-da-ve-dondurmadan-sorumlu-ba-kan-yard-mustafa-se-kin_tcm1316-464831_1_w680.jpg

51 ms

DSC-0127k_tcm1316-464830_w680.jpg

DSC-0127k_tcm1316-464830_w680.jpg

50 ms

UFLP-2000x1125_tcm1316-464137_w680.png

UFLP-2000x1125_tcm1316-464137_w680.png

139 ms

unilever_leatherhead_990x557_tcm1316-420699_w680.jpg

unilever_leatherhead_990x557_tcm1316-420699_w680.jpg

67 ms

bg1_tcm1316-409210.jpg

bg1_tcm1316-409210.jpg

114 ms

Journey-to-zero-waste_tcm1316-476209.jpg

Journey-to-zero-waste_tcm1316-476209.jpg

70 ms

unilever-iconfont.woff

unilever-iconfont.woff

64 ms

DINWebPro-Light.woff

DINWebPro-Light.woff

65 ms

unileverillustrativebeta-webfont.woff

unileverillustrativebeta-webfont.woff

66 ms

DINWebPro-Bold.woff

DINWebPro-Bold.woff

106 ms

analytics.js

analytics.js

59 ms

collect

collect

12 ms

collect

collect

63 ms

ga-audiences

ga-audiences

35 ms

cqd

cqd

148 ms

300lo.json

300lo.json

76 ms

update.js

update.js

57 ms

sh.7c7179124ea24ac6ba46caac.html

sh.7c7179124ea24ac6ba46caac.html

30 ms

tg.js

tg.js

184 ms

Accessibility Review

unilever.com.tr accessibility score

100

Accessibility Issues

Best Practices

unilever.com.tr best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

unilever.com.tr SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    TR

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Unilever.com.tr can be misinterpreted by Google and other search engines. Our service has detected that Turkish is used on the page, and it does not match the claimed English language. Our system also found out that Unilever.com.tr main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

unilever.com.tr

Open Graph data is detected on the main page of Unilever. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: