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static.visitlondon.com screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

static.visitlondon.com

London & Partners - Telling London’s story brilliantly

Page Load Speed

5 sec in total

First Response

166 ms

Resources Loaded

2.5 sec

Page Rendered

2.4 sec

static.visitlondon.com screenshot

About Website

Welcome to static.visitlondon.com homepage info - get ready to check Static Visit London best content for United Kingdom right away, or after learning these important things about static.visitlondon.com

The Mayor of London's promotional agency. We build London’s international reputation and attract investment, which creates jobs and growth for the city.

Visit static.visitlondon.com

Key Findings

We analyzed Static.visitlondon.com page load time and found that the first response time was 166 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

static.visitlondon.com performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

68/100

10%

LCP (Largest Contentful Paint)

Value9.1 s

1/100

25%

SI (Speed Index)

Value3.6 s

86/100

10%

TBT (Total Blocking Time)

Value1,160 ms

22/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.1 s

33/100

10%

Network Requests Diagram

static.visitlondon.com

166 ms

css

96 ms

style.201891086.css

28 ms

icons.data.svg.201891086.css

79 ms

script.201891086.js

93 ms

Our browser made a total of 18 requests to load all elements on the main page. We found that 89% of them (16 requests) were addressed to the original Static.visitlondon.com, 6% (1 request) were made to Fonts.googleapis.com and 6% (1 request) were made to Feedrapp.info. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Static.visitlondon.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 196.5 kB (17%)

Content Size

1.2 MB

After Optimization

978.5 kB

  • HTML
  • Images
  • CSS

In fact, the total size of Static.visitlondon.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 935.4 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 10.9 kB

  • Original 14.1 kB
  • After minification 12.2 kB
  • After compression 3.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.9 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 10.9 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 502 B

  • Original 935.4 kB
  • After minification 934.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Static Visit London images are well optimized though.

CSS Optimization

-82%

Potential reduce by 185.1 kB

  • Original 225.5 kB
  • After minification 224.7 kB
  • After compression 40.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Static.visitlondon.com needs all CSS files to be minified and compressed as it can save up to 185.1 kB or 82% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

11

After Optimization

11

  • Images
  • JavaScript
  • CSS

The browser has sent 11 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Static Visit London. According to our analytics all requests are already optimized.

Network Requests Diagram

static.visitlondon.com

static.visitlondon.com

166 ms

css

css

96 ms

style.201891086.css

style.201891086.css

28 ms

icons.data.svg.201891086.css

icons.data.svg.201891086.css

79 ms

script.201891086.js

script.201891086.js

93 ms

homepage-background.jpg

homepage-background.jpg

1172 ms

GLA_sprite.png

GLA_sprite.png

402 ms

MoL.png

MoL.png

363 ms

GLA_logo_small.png

GLA_logo_small.png

413 ms

GLA_logo.png

GLA_logo.png

395 ms

efqm-logo-grey-landp.png

efqm-logo-grey-landp.png

911 ms

ProximaNova-Regular.woff

ProximaNova-Regular.woff

507 ms

ProximaNova-Bold.woff

ProximaNova-Bold.woff

483 ms

ProximaNova-ExtraBold.woff

ProximaNova-ExtraBold.woff

494 ms

www.feedrapp.info

www.feedrapp.info

732 ms

ProximaNova-Regular.otf

ProximaNova-Regular.otf

90 ms

ProximaNova-Bold.otf

ProximaNova-Bold.otf

78 ms

ProximaNova-ExtraBold.otf

ProximaNova-ExtraBold.otf

79 ms

Accessibility Review

static.visitlondon.com accessibility score

98

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

static.visitlondon.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

static.visitlondon.com SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Static.visitlondon.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Static.visitlondon.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

static.visitlondon.com

Open Graph description is not detected on the main page of Static Visit London. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: