3.1 sec in total
207 ms
2.5 sec
425 ms
Visit wilton.com now to see the best up-to-date Wilton content for United States and also check out these interesting facts you probably never knew about wilton.com
Explore Wilton.com for top-quality baking essentials and vibrant icing colors. Let your creative side shine with expert tutorials and innovative tools. Your dessert creations begin here!
Visit wilton.comWe analyzed Wilton.com page load time and found that the first response time was 207 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.
wilton.com performance score
name
value
score
weighting
Value3.7 s
30/100
10%
Value4.2 s
45/100
25%
Value5.0 s
63/100
10%
Value150 ms
94/100
30%
Value0.04
99/100
15%
Value4.0 s
87/100
10%
207 ms
6 ms
14 ms
43 ms
28 ms
Our browser made a total of 69 requests to load all elements on the main page. We found that 7% of them (5 requests) were addressed to the original Wilton.com, 43% (30 requests) were made to Demandware.edgesuite.net and 10% (7 requests) were made to Cdn.bronto.com. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Gtrk.s3.amazonaws.com.
Page size can be reduced by 6.5 MB (62%)
10.5 MB
3.9 MB
In fact, the total size of Wilton.com main page is 10.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 6.1 MB which makes up the majority of the site volume.
Potential reduce by 221.7 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 221.7 kB or 81% of the original size.
Potential reduce by 145.6 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Wilton images are well optimized though.
Potential reduce by 5.4 MB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 5.4 MB or 88% of the original size.
Potential reduce by 791.3 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Wilton.com needs all CSS files to be minified and compressed as it can save up to 791.3 kB or 61% of the original size.
Number of requests can be reduced by 29 (45%)
64
35
The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Wilton. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and as a result speed up the page load time.
www.wilton.com
207 ms
dwac-14.8.js
6 ms
style.css
14 ms
tagmanager.js
43 ms
logo.png
28 ms
gtm.js
28 ms
Images-Show
97 ms
HomepageImages_350x350_MegaMenu_2.jpg
14 ms
giftcard_icon.png
13 ms
MascarponeCake.jpg
33 ms
HomepageImages_350x350_MegaMenu.jpg
30 ms
2104-7072_5.jpg
30 ms
triple-tinted-swirl-cupcakes.jpg
31 ms
color-swirl-spring-cupcakes.jpg
30 ms
CuSwPr8628.jpg
31 ms
CuFe21685.jpg
36 ms
HomepageImages_537x740_CakeSlot.jpg
32 ms
play-video.png
31 ms
HomepageImages_300x360_TrendingSlot1.jpg
32 ms
HomepageImages_300x360_CandySlot.jpg
33 ms
HomepageImages_300x360_CookieSlot.jpg
34 ms
HomepageImages_300x360_TrendingSlot-1.jpg
35 ms
HomepageImages_379x300_BottomSlots_bakeware.jpg
35 ms
HomepageImages_379x300_BottomSlot_DecTools.jpg
36 ms
HomepageImages_379x300_BottomSlot_Clearance.jpg
53 ms
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11 ms
Form_SlideUp_OptIn.html
91 ms
jquery.min.js
101 ms
jquery-2.1.1.min.js
46 ms
plugins.min.js
45 ms
app.js
45 ms
addthis_widget.js
28 ms
delivery.js
91 ms
dwanalytics.js
43 ms
gretel.min.js
25 ms
0972.js
40 ms
404
215 ms
SlideOutBG_400x250.jpg
194 ms
bta.js
64 ms
Images-Show
98 ms
close_gray.png
65 ms
uvBO2kK55+0UAm2miHYmmu2wXCs2QHbSrMLdqwfMwrUC28dZtUAAVV1z4UAAA==
60 ms
4oIRcfgEpS9gAAAAABVXXPgwAA
60 ms
HomepageImages_1200x550_MainCarousel_trends.jpg
48 ms
HomepageImages_1200x550_MainCarousel-Candy-Explosion-Cake.jpg
41 ms
HomepageImages_1200x550_MainCarousel-Floral-Buttercream-Statement-Ring.jpg
42 ms
1200x265_Text.jpg
40 ms
b.min.js
64 ms
analytics.js
55 ms
ga.js
54 ms
s
113 ms
300lo.json
61 ms
u
1488 ms
sh.7c7179124ea24ac6ba46caac.html
49 ms
jquery.min.js
170 ms
ec.js
45 ms
__utm.gif
35 ms
collect
132 ms
collect
4 ms
layers.3643cb2e25fb91c29386.js
7 ms
config.js
4 ms
__Analytics-Tracking
47 ms
190 ms
polyfills.js
7 ms
config.js
8 ms
EmailSignUp150917b.jpg
14 ms
popup.js
20 ms
close_square_new.png
23 ms
wilton_logo_v2.jpg
30 ms
wilton.com accessibility score
wilton.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
wilton.com SEO score
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wilton.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Wilton.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
wilton.com
Open Graph description is not detected on the main page of Wilton. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: