Analyze Yankee Candle - Candles, Candle Accessories & Home Fragrance

Shop our collection of candles, home fragrance, accessories, gifts and special offers online. Free Standard UK Delivery available.

Page load speed analysis

  • 61/100

    Normal result
  • 5

    Successful tests
  • 3

    Failed tests
  • First response

    708 ms

  • Resources loaded

    2.2 sec

  • Page rendered

    241 ms

  • Total page load time

    3.2 sec

Click here to check amazing Yankee Candle content for United Kingdom. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 708 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Page optimization

  • HTML 90.0 kB
    Images 662.7 kB
    Javascripts 925.2 kB
    CSS 216.2 kB

    In fact, the total size of main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 925.2 kB which makes up the majority of the site volume.

    • Original 90.0 kB
    • After minification 68.4 kB
    • After compression 17.0 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.6 kB, which is 24% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 73.0 kB or 81% of the original size.

    • Original 662.7 kB
    • After optimization 634.2 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Yankee Candle images are well optimized though.

    • Original 925.2 kB
    • After minification 887.0 kB
    • After compression 271.6 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 653.6 kB or 71% of the original size.

    • Original 216.2 kB
    • After minification 183.5 kB
    • After compression 35.8 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 180.4 kB or 83% of the original size.

Network requests diagram

  • f49f397a148ef0cc9214860e86a23dbf.js
  • base.css
  • iMAWebCookie.js
  • colorbox.css
  • element.js
  • geoip2.js
  • gtmDataLayer.js
  • conversion.js
  • tracker.js
  • bg_wood.jpg
  • signup.jpg
  • yankee-candle-logo.png
  • flag_uk.jpg
  • arrow.png
  • flag_eu.jpg
  • mothers-day-desktop-960x400.jpg
  • memories-desktop-960x150.jpg
  • easter-desktop-960x250.jpg
  • february-2016-frangrance-of-the-month-candles-content-box-v2.jpg
  • 2016-q1-special-appearances-candles-content-box-v2.jpg
  • new-scenterpiece-content-box-v2.jpg
  • new-pillar-candles-content-box-v2.jpg
  • facebook70.jpg
  • twitter70.jpg
  • pinterest70.jpg
  • instagram70.jpg
  • feefo150.png
  • payments_demo.png
  • salescenter620.jpg
  • en_pcilogo_light.png
  • en_logo_light.png
  • gtm.js
  • bg.png
  • gray-arrow.jpg
  • translateelement.css
  • main.js
  • analytics.js
  • mybuys_qs.js
  • element_main.js
  • vertical-line.jpg
  • shopping_bag.jpg
  • hd_ribbon_grey.png
  • white-arrow.png
  • collect
  • bg_footer.png
  • ga.js
  • me
  • collect
  • closebutton.png
  • overlaybackground6.jpg
  • popup_input.png
  • collect
  • translate_24dp.png
  • l
  • __utm.gif
  • googlelogo_color_42x16dp.png
  • collect
  • styles.css
  • mybuys4.js
  • setup.js

Our browser made a total of 63 requests to load all elements on the main page. We found that 59% of them (37 requests) were addressed to the original, 8% (5 requests) were made to and 6% (4 requests) were made to The less responsive or slowest element that took the longest time to load (708 ms) belongs to the original domain

Additional info on


The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Yankee Candle. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result

IP address uses IP address which is currently shared with 3 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 86400
NS 86400
NS 86400

86400 Mname:
Serial: 2016100627
Refresh: 28800
Retry: 7200
Expire: 604800
Minimum-ttl: 86400
MX 86400 Pri: 0

Language and encoding

Normal result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

HTTPS certificate

SSL Certificate has a valid and up-to-date SSL certificate that expires on March 6, 2019.

Good result

Visitor World Map

Country of origin for 86.9% of all visits is United Kingdom. It lies approximately 3150 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to United Kingdom or just closer to the user base.

Poor result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Yankee Candle. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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