Tools & Wizards About Us
121-advice.com screenshot

Report Summary

  • 62

    Performance

    Renders faster than
    76% of other websites

  • 57

    Accessibility

    Visual factors better than
    that of 24% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 62

    SEO

    Google-friendlier than
    23% of websites

121-advice.com

Independent Financial Advisers (IFA's) | IFA South West | IFA Clifton | Financial Planning | Portfolio Construction and Audit | Pension Management | 1...

Page Load Speed

2.1 sec in total

First Response

220 ms

Resources Loaded

1.7 sec

Page Rendered

111 ms

121-advice.com screenshot

About Website

Visit 121-advice.com now to see the best up-to-date 121 Advice content and also check out these interesting facts you probably never knew about 121-advice.com

121-advice.com are fully independent financial advisers (IFA's) covering all aspects of financial planning. Our service enables us to construct truly bespoke portfolios in-line with what’s best for yo...

Visit 121-advice.com

Key Findings

We analyzed 121-advice.com page load time and found that the first response time was 220 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

121-advice.com performance score

62

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

9/100

10%

LCP (Largest Contentful Paint)

Value5.0 s

27/100

25%

SI (Speed Index)

Value5.0 s

63/100

10%

TBT (Total Blocking Time)

Value100 ms

98/100

30%

CLS (Cumulative Layout Shift)

Value0.129

82/100

15%

TTI (Time to Interactive)

Value6.0 s

65/100

10%

Network Requests Diagram

121-advice.com

220 ms

www.121-advice.com

194 ms

www.121-advice.com

380 ms

_styles.css

103 ms

jquery-1.5.2.min.js

271 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 70% of them (26 requests) were addressed to the original 121-advice.com, 16% (6 requests) were made to Apis.google.com and 5% (2 requests) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (512 ms) belongs to the original domain 121-advice.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 420.0 kB (49%)

Content Size

850.0 kB

After Optimization

429.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of 121-advice.com main page is 850.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Javascripts take 456.5 kB which makes up the majority of the site volume.

HTML Optimization

-66%

Potential reduce by 8.1 kB

  • Original 12.4 kB
  • After minification 12.0 kB
  • After compression 4.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.1 kB or 66% of the original size.

Image Optimization

-47%

Potential reduce by 165.0 kB

  • Original 353.2 kB
  • After minification 188.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, 121 Advice needs image optimization as it can save up to 165.0 kB or 47% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-49%

Potential reduce by 222.3 kB

  • Original 456.5 kB
  • After minification 386.1 kB
  • After compression 234.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 222.3 kB or 49% of the original size.

CSS Optimization

-89%

Potential reduce by 24.7 kB

  • Original 27.8 kB
  • After minification 21.0 kB
  • After compression 3.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. 121-advice.com needs all CSS files to be minified and compressed as it can save up to 24.7 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (53%)

Requests Now

32

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 121 Advice. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

121-advice.com

121-advice.com

220 ms

www.121-advice.com

www.121-advice.com

194 ms

www.121-advice.com

www.121-advice.com

380 ms

_styles.css

_styles.css

103 ms

jquery-1.5.2.min.js

jquery-1.5.2.min.js

271 ms

jquery.cycle.all.js

jquery.cycle.all.js

421 ms

galleria.js

galleria.js

426 ms

simpleCart.js

simpleCart.js

427 ms

jquery.mousewheel-3.0.4.pack.js

jquery.mousewheel-3.0.4.pack.js

343 ms

jquery.fancybox-1.3.2.js

jquery.fancybox-1.3.2.js

429 ms

jquery.fancybox-1.3.2.css

jquery.fancybox-1.3.2.css

354 ms

prettyPhoto.css

prettyPhoto.css

428 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

439 ms

jquery.tagcloud.min.js

jquery.tagcloud.min.js

504 ms

jquery.tinysort.min.js

jquery.tinysort.min.js

509 ms

jquery.cookie.js

jquery.cookie.js

511 ms

swfobject_modified.js

swfobject_modified.js

512 ms

plusone.js

plusone.js

20 ms

bg.jpg

bg.jpg

92 ms

investments.jpg

investments.jpg

179 ms

financial-planning.jpg

financial-planning.jpg

93 ms

contactus.jpg

contactus.jpg

92 ms

rss.png

rss.png

93 ms

email.png

email.png

166 ms

testimonial.png

testimonial.png

168 ms

logo.png

logo.png

248 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

8 ms

orange.jpg

orange.jpg

148 ms

ga.js

ga.js

22 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

9 ms

fastbutton

fastbutton

6 ms

__utm.gif

__utm.gif

13 ms

postmessageRelay

postmessageRelay

52 ms

developers.google.com

developers.google.com

298 ms

1005847222-postmessagerelay.js

1005847222-postmessagerelay.js

20 ms

rpc:shindig_random.js

rpc:shindig_random.js

8 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

4 ms

Accessibility Review

121-advice.com accessibility score

57

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

121-advice.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

121-advice.com SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise 121-advice.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that 121-advice.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

121-advice.com

Open Graph description is not detected on the main page of 121 Advice. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: