Report Summary

  • 6

    Performance

    Renders faster than
    21% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 62% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

12sm.co

12South Marketing | Digital Marketing Agency | Nashville, TN

Page Load Speed

3.3 sec in total

First Response

48 ms

Resources Loaded

2.9 sec

Page Rendered

382 ms

12sm.co screenshot

About Website

Click here to check amazing 12 Sm content for Australia. Otherwise, check out these important facts you probably never knew about 12sm.co

12South Marketing crafts digital marketing campaigns with real-world results. As an agile digital marketing agency, we execute with data, not assumptions.

Visit 12sm.co

Key Findings

We analyzed 12sm.co page load time and found that the first response time was 48 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

12sm.co performance score

6

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value12.2 s

3/100

10%

TBT (Total Blocking Time)

Value3,470 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.727

6/100

15%

TTI (Time to Interactive)

Value20.7 s

2/100

10%

Network Requests Diagram

12sm.co

48 ms

12southmusic.com

1663 ms

RcpBDoAgDATAD9kg_ohgFZICDVsS_L3Gg57mMqvzG9qwVAZydLBLePGvGYm06ZDQH2FwEfhG5WknVzqEJ0Hyzp2Mi0ow_uMN.css

28 ms

PYtBDoAwCMBexAiJL3JgMiMyB3Px93pxp7aHEo4Kd5HhKLoKszCG2eESPyGbqp0zN2vqmN2_NWC_urQHesFpQIkoLSl3D9MX.css

25 ms

VYrdCoAgDEZfKBuBL7TaRwx0iROlt6_u8vL8RMoQZSRkWJugJL5R16y2xPkaJfx52T7TFcMJeYcIhCqcDve39FD4VOOmlz0.css

21 ms

Our browser made a total of 64 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original 12sm.co, 58% (37 requests) were made to 12southmusic.com and 8% (5 requests) were made to I2.wp.com. The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source 12southmusic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 99.6 kB (16%)

Content Size

630.0 kB

After Optimization

530.5 kB

In fact, the total size of 12sm.co main page is 630.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 474.0 kB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 26.2 kB

  • Original 37.6 kB
  • After minification 37.6 kB
  • After compression 11.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 26.2 kB or 70% of the original size.

Image Optimization

-0%

Potential reduce by 363 B

  • Original 474.0 kB
  • After minification 473.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. 12 Sm images are well optimized though.

JavaScript Optimization

-62%

Potential reduce by 73.0 kB

  • Original 118.4 kB
  • After minification 118.4 kB
  • After compression 45.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 73.0 kB or 62% of the original size.

Requests Breakdown

Number of requests can be reduced by 38 (68%)

Requests Now

56

After Optimization

18

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 12 Sm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

12sm.co accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

12sm.co best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

12sm.co SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise 12sm.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that 12sm.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of 12 Sm. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: