5.3 sec in total
326 ms
4.7 sec
340 ms
Visit 1st-direct.com now to see the best up-to-date 1 St Direct content for United Kingdom and also check out these interesting facts you probably never knew about 1st-direct.com
1st-Direct is the leading discount swimming pool supplies website in the U.K. We stock pool chemicals, filters, heaters, covers, pumps, rollers, lights and much more.
Visit 1st-direct.comWe analyzed 1st-direct.com page load time and found that the first response time was 326 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.
1st-direct.com performance score
326 ms
863 ms
799 ms
323 ms
685 ms
Our browser made a total of 68 requests to load all elements on the main page. We found that 91% of them (62 requests) were addressed to the original 1st-direct.com, 3% (2 requests) were made to Seal.thawte.com and 1% (1 request) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain 1st-direct.com.
Page size can be reduced by 337.2 kB (21%)
1.6 MB
1.3 MB
In fact, the total size of 1st-direct.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.
Potential reduce by 26.2 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 26.2 kB or 70% of the original size.
Potential reduce by 61.0 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. 1 St Direct images are well optimized though.
Potential reduce by 147.9 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 147.9 kB or 69% of the original size.
Potential reduce by 102.1 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. 1st-direct.com needs all CSS files to be minified and compressed as it can save up to 102.1 kB or 85% of the original size.
Number of requests can be reduced by 16 (25%)
65
49
The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 1 St Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.
1st-direct.com
326 ms
www.1st-direct.com
863 ms
1st-direct-screen.css
799 ms
swfobject.js
323 ms
jquery-1.9.1.min.js
685 ms
easySlider1.7.js
299 ms
jqueryCookieGuard.1.0.min.js
213 ms
ScriptResource.axd
529 ms
getthawteseal
133 ms
urchin.js
54 ms
page-bg-repeat.png
112 ms
page-bg-top.jpg
392 ms
header-bg.jpg
295 ms
logo-1st-direct.png
491 ms
facebook.gif
303 ms
googleplus.gif
386 ms
twitter.gif
419 ms
Submersible.jpg
1186 ms
AquaflexSlide.jpg
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OlympicSlide.jpg
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spaslide.jpg
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OceanicLowSlide.jpg
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SaunaSlide.jpg
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AirdomeSlide.jpg
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intro_link.png
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spacer.gif
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shopping-cart-extras-page-next.gif
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imgnw.ashx
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home-pool-build-bg-right.png
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Spa%20Link.jpg
1591 ms
Sauna%20Link.jpg
1793 ms
footer-card-logos.png
1643 ms
footer-logos.gif
1745 ms
header-tel-numbers.png
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header-nav-bg.gif
1745 ms
btn-prod-search-go.gif
1838 ms
btn_nav_1.gif
1867 ms
btn_nav_2.gif
1814 ms
safe-standard.js
20 ms
getthawteseal
118 ms
__utm.gif
21 ms
btn_nav_3.gif
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cookieguardicon.png
791 ms
top-sub-nav-bottom.png
1771 ms
btn_nav_4.gif
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btn_nav_5.gif
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btn_nav_6.gif
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btn_nav_7.gif
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btn_nav_8.gif
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btn_nav_9.gif
1248 ms
col-bg.gif
1237 ms
col-head-bg.jpg
1160 ms
Launch2.gif
1531 ms
shopping-cart-extras-page-bg.gif
1140 ms
home-pool-build-bg-left.png
1240 ms
empty_mini_cart.png
1149 ms
quality-promise.png
1596 ms
btn-sign-up.gif
1184 ms
footer-top.gif
1296 ms
1st-direct-print.css
103 ms
1st-direct.com SEO score
N/A
EN
ISO-8859-1
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise 1st-direct.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that 1st-direct.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.
1st-direct.com
Open Graph description is not detected on the main page of 1 St Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: