Report Summary

  • 57

    Performance

    Renders faster than
    74% of other websites

  • 49

    Accessibility

    Visual factors better than
    that of 20% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

1stdomains.nz

New Zealand Domain Name Registration at 1st Domains, Register a Domain Name

Page Load Speed

11.7 sec in total

First Response

2.3 sec

Resources Loaded

9.2 sec

Page Rendered

166 ms

1stdomains.nz screenshot

About Website

Welcome to 1stdomains.nz homepage info - get ready to check 1st Domains best content for New Zealand right away, or after learning these important things about 1stdomains.nz

1st Domains is New Zealand's #1 domain name registration web site offering cheap .nz domain names. Managing over 120,000 domains, register today!

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Key Findings

We analyzed 1stdomains.nz page load time and found that the first response time was 2.3 sec and then it took 9.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

1stdomains.nz performance score

57

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value6.1 s

12/100

25%

SI (Speed Index)

Value6.5 s

38/100

10%

TBT (Total Blocking Time)

Value280 ms

81/100

30%

CLS (Cumulative Layout Shift)

Value0.049

99/100

15%

TTI (Time to Interactive)

Value6.0 s

64/100

10%

Network Requests Diagram

1stdomains.nz

2281 ms

style_sheet.css

426 ms

jquery-1.5.1.min.js

626 ms

common.js

423 ms

preloadCssImages.js

435 ms

Our browser made a total of 110 requests to load all elements on the main page. We found that 98% of them (108 requests) were addressed to the original 1stdomains.nz, 2% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.3 sec) belongs to the original domain 1stdomains.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 328.8 kB (32%)

Content Size

1.0 MB

After Optimization

712.9 kB

In fact, the total size of 1stdomains.nz main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 639.6 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 22.7 kB

  • Original 27.1 kB
  • After minification 16.5 kB
  • After compression 4.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.6 kB, which is 39% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 22.7 kB or 84% of the original size.

Image Optimization

-4%

Potential reduce by 23.4 kB

  • Original 639.6 kB
  • After minification 616.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. 1st Domains images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 181.8 kB

  • Original 256.5 kB
  • After minification 201.7 kB
  • After compression 74.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 181.8 kB or 71% of the original size.

CSS Optimization

-85%

Potential reduce by 101.0 kB

  • Original 118.6 kB
  • After minification 85.8 kB
  • After compression 17.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. 1stdomains.nz needs all CSS files to be minified and compressed as it can save up to 101.0 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 46 (42%)

Requests Now

109

After Optimization

63

The browser has sent 109 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 1st Domains. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

1stdomains.nz accessibility score

49

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

<input type="image"> elements do not have [alt] text

High

Form elements do not have associated labels

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

1stdomains.nz best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

1stdomains.nz SEO score

69

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise 1stdomains.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that 1stdomains.nz main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of 1st Domains. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: