Analyze adidas Official Website | adidas

Welcome to adidas Shop for adidas shoes, clothing and view new collections for adidas Originals, running, football, training and much more.

Page load speed analysis

  • 54/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    12.3 sec

  • Resources loaded

    16.4 sec

  • Page rendered

    547 ms

  • Total page load time

    29.2 sec

Visit now to see the best up-to-date 2013 Jeremyscott content and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 12.3 sec and then it took 16.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Page optimization

  • HTML 440.1 kB
    Images 1.2 MB
    Javascripts 2.5 MB
    CSS 1.2 MB

    In fact, the total size of main page is 5.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 2.5 MB which makes up the majority of the site volume.

    • Original 440.1 kB
    • After minification 386.1 kB
    • After compression 54.9 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 54.0 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 385.1 kB or 88% of the original size.

    • Original 1.2 MB
    • After optimization 1.2 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. 2013 Jeremyscott images are well optimized though.

    • Original 2.5 MB
    • After minification 2.4 MB
    • After compression 743.2 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.7 MB or 70% of the original size.

    • Original 1.2 MB
    • After minification 1.2 MB
    • After compression 199.3 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 1.0 MB or 83% of the original size.

Network requests diagram

  • fonts.css
  • adidas-build-COMMON.css
  • require.js
  • jquery-1.8.3.min.js
  • web-event.js
  • dwac-14.8.js
  • utag.sync.js
  • dwanalytics.js
  • gretel.min.js
  • adidas-build-COMMON.js
  • adidas-build-home.js
  • 142501655.js
  • geo2.js
  • event
  • init.js
  • lillard_172x80_3.jpg
  • Football_Header.jpg
  • Football_Nav_DropDown_Ozil_172x80.jpg
  • pure_boost_172x80_4.jpg
  • text_originals.png
  • adidas-originals-fw15-header-flyout.jpg
  • text_neo.jpeg
  • 041H_15_neo_SS16_Q2_Cont_Sports_navigation_header_R01.jpg
  • text_stella.png
  • aSMC%20category%20image_small.jpg
  • my_eqt_nav.jpg
  • flyout-miCoach-aware.jpg
  • flyout-miCoach-products.jpg
  • adidas_desktop_sprite.png
  • March_Madness_group_HP.jpg
  • adidas-s-originals-ss16-tubular-mh-hp-11022016_85387.jpg
  • adidas-p-running-ss16-pureboost-zg-mh-hp_86132.jpg
  • adidas-s-originals-ss16-tubular-fc-double-women-11022016_85442.jpg
  • adidas-s-originals-ss16-tubular-fc-double-men-11022016_85441.jpg
  • loading-small.gif
  • us_payment_methods.png
  • adihausregular.woff
  • 3c7e2cc8dc7e460ba0d0680359747574.png
  • event
  • reflektion.js
  • icomoon.woff
  • adineuePRO-BlackWeb.woff
  • adineuePRO-LightWeb.woff
  • jquery-1.11.0.js
  • an
  • owl.carousel.min.js
  • Video.js
  • youtube.js
  • postmessage.js
  • aplayer.js
  • iframe_api
  • Cart-ProductCount
  • Page-Include
  • utag.js
  • utag.currency.js
  • www-widgetapi.js
  • id
  • analytics.js
  • adrum.js
  • utag.1.js
  • utag.4.js
  • utag.7.js
  • utag.25.js
  • utag.30.js
  • utag.247.js
  • utag.52.js
  • utag.176.js
  • utag.103.js
  • utag.244.js
  • utag.198.js
  • utag.94.js
  • utag.201.js
  • utag.261.js
  • utag.260.js
  • id
  • adihausbold.woff
  • Resonance.aspx
  • 89D4JVsQCP8
  • YRX8vL6c3fI
  • fbevents.js
  • conversion_async.js
  • ld.js
  • activityi;src=4599367;type=landing;cat=home;u1=HOME;u9=;u11=0;u12=0;u16=;u17=;u18=;u19=;ord=1;num=5246047743130.476
  • ec.js
  • linkid.js
  • B8049621.7;sz=1x1;u=undefined%7C;ord=[1458481104085]
  • needle_service.js
  • oct.js
  • v1.js
  • activityi;src=2343011;type=adidas;cat=ad1;u8=;ord=1;num=3716525221243.5005
  • Y6WS5-W29Q5-F26W3-7N3TB-XKQFD
  • mediasource-A225976-6e1e-4493-9cd8-4ac25b37541f1-c-4270.js
  • __Analytics-Tracking
  • ADIDAS.css
  • ADIDAS.js
  • s4151586495339
  • www-embed-player-vflfNyN_r.css
  • www-embed-player.js
  • beacon
  • config.js
  • collect
  • collect
  • adsct
  • adsct
  • pageload
  • event
  • fBnyGA8Aionz5086-mElmoOSPUuyQ1M9Un647_EjucU.js
  • ad_status.js
  • 2UX7WLTfW3W8TclTUvlFyQ.woff
  • RxZJdnzeo3R5zSexge8UUT8E0i7KZn-EPnyo3HZu7kw.woff
  • Product-GetTiles
  • pixel
  • ga-audiences
  • pixel
  • smart.js
  • JCarouselControled.js
  • ProductCustomizable.js
  • jquery.touchSwipe.js
  • setuid
  • sync
  • pixel
  • noop
  • lr.gif
  • Pug
  • collect
  • 4270
  • sso.html
  • dis.aspx
  • sr_sso.min.js
  • tap.php
  • create.php
  • sync
  • bidder_id=75565&bidder_user_id=2c2f7270-0be6-4688-b214-810e9bd07b7a

Our browser made a total of 144 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original, 35% (51 requests) were made to and 13% (18 requests) were made to The less responsive or slowest element that took the longest time to load (12.3 sec) belongs to the original domain

Additional info on


The browser has sent 123 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 2013 Jeremyscott. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 65 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser reached this domain in three steps. The first redirect led to, then it was forwarded to, and afterwards it was sent to /us/ before we finally managed to reach this website. We strongly recommend that the redirects should be reduced, as the more redirects a site has, the slower it loads.

IP address

This IP address is dedicated to This is the best domain hosting practice .

Good result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 86399
NS 86399
NS 86399
NS 86399

86399 Mname:
Serial: 2013122011
Refresh: 28800
Retry: 1800
Expire: 604800
Minimum-ttl: 3600

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Normal result

Social Sharing Optimization

Open Graph data is detected on the main page of 2013 Jeremyscott. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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