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2merkato.com screenshot

Report Summary

  • 45

    Performance

    Renders faster than
    64% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 87

    SEO

    Google-friendlier than
    65% of websites

2merkato.com

Ethiopian Business Portal

Page Load Speed

5.5 sec in total

First Response

169 ms

Resources Loaded

5.1 sec

Page Rendered

228 ms

2merkato.com screenshot

About Website

Click here to check amazing 2 Merkato content for Ethiopia. Otherwise, check out these important facts you probably never knew about 2merkato.com

2merkato provides business information for investors, suppliers, buyers, traders who are engaged or want to engage in business activities in Ethiopia.

Visit 2merkato.com

Key Findings

We analyzed 2merkato.com page load time and found that the first response time was 169 ms and then it took 5.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

2merkato.com performance score

45

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

7/100

10%

LCP (Largest Contentful Paint)

Value7.6 s

3/100

25%

SI (Speed Index)

Value10.5 s

8/100

10%

TBT (Total Blocking Time)

Value60 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.282

43/100

15%

TTI (Time to Interactive)

Value6.2 s

62/100

10%

Network Requests Diagram

2merkato.com

169 ms

www.2merkato.com

2361 ms

css-90501.css

345 ms

jquery-1.8.3.min.js

355 ms

jquery.noconflict.js

249 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 92% of them (35 requests) were addressed to the original 2merkato.com, 5% (2 requests) were made to Ssl.google-analytics.com and 3% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain 2merkato.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 645.1 kB (43%)

Content Size

1.5 MB

After Optimization

867.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of 2merkato.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 35.6 kB

  • Original 43.0 kB
  • After minification 39.7 kB
  • After compression 7.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 35.6 kB or 83% of the original size.

Image Optimization

-48%

Potential reduce by 599.9 kB

  • Original 1.3 MB
  • After minification 659.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, 2 Merkato needs image optimization as it can save up to 599.9 kB or 48% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-5%

Potential reduce by 8.3 kB

  • Original 169.9 kB
  • After minification 169.7 kB
  • After compression 161.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 1.3 kB

  • Original 40.2 kB
  • After minification 40.2 kB
  • After compression 38.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. 2merkato.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 12 (34%)

Requests Now

35

After Optimization

23

  • Images
  • JavaScript
  • CSS

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 2 Merkato. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

2merkato.com

2merkato.com

169 ms

www.2merkato.com

www.2merkato.com

2361 ms

css-90501.css

css-90501.css

345 ms

jquery-1.8.3.min.js

jquery-1.8.3.min.js

355 ms

jquery.noconflict.js

jquery.noconflict.js

249 ms

bootstrap.js

bootstrap.js

268 ms

off-canvas.js

off-canvas.js

267 ms

script.js

script.js

254 ms

menu.js

menu.js

487 ms

responsive.js

responsive.js

498 ms

mootools-core.js

mootools-core.js

583 ms

core.js

core.js

513 ms

mootools-more.js

mootools-more.js

771 ms

engine.js

engine.js

593 ms

js

js

48 ms

system.css

system.css

390 ms

logo.png

logo.png

86 ms

Zemen%20Bank%202016.jpeg

Zemen%20Bank%202016.jpeg

314 ms

search-invert.png

search-invert.png

235 ms

interface.png

interface.png

241 ms

ECX_Logo.jpg

ECX_Logo.jpg

703 ms

EIC_LOGO_1.jpg

EIC_LOGO_1.jpg

244 ms

NBE_Logo.png

NBE_Logo.png

313 ms

Toppan_Gravity_4.jpeg

Toppan_Gravity_4.jpeg

564 ms

1200x628.jpg

1200x628.jpg

866 ms

Impact-Tender-205X205j.gif

Impact-Tender-205X205j.gif

631 ms

General-Power-PLC-Final.gif

General-Power-PLC-Final.gif

698 ms

2merkato-1jpg.gif

2merkato-1jpg.gif

859 ms

27536.png

27536.png

811 ms

Welland.gif

Welland.gif

943 ms

Davis%20SB1.gif

Davis%20SB1.gif

1089 ms

Elidad.jpg

Elidad.jpg

1090 ms

facebook.png

facebook.png

1055 ms

twitter.png

twitter.png

1091 ms

rss.png

rss.png

1114 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1229 ms

ga.js

ga.js

48 ms

__utm.gif

__utm.gif

13 ms

Accessibility Review

2merkato.com accessibility score

71

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

2merkato.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

2merkato.com SEO score

87

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise 2merkato.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that 2merkato.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

2merkato.com

Open Graph description is not detected on the main page of 2 Merkato. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: