Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

301interactivemarketing.com

Digital Marketing Agency in Louisville, KY | 301 Interactive Marketing

Page Load Speed

2.2 sec in total

First Response

118 ms

Resources Loaded

1.5 sec

Page Rendered

612 ms

301interactivemarketing.com screenshot

About Website

Click here to check amazing 301 Interactive Marketing content. Otherwise, check out these important facts you probably never knew about 301interactivemarketing.com

301 Interactive Marketing is a digital marketing agency in Louisville, KY specializing in custom, digital solutions for your business.

Visit 301interactivemarketing.com

Key Findings

We analyzed 301interactivemarketing.com page load time and found that the first response time was 118 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

301interactivemarketing.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

22/100

10%

LCP (Largest Contentful Paint)

Value5.1 s

25/100

25%

SI (Speed Index)

Value10.8 s

6/100

10%

TBT (Total Blocking Time)

Value1,580 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.333

34/100

15%

TTI (Time to Interactive)

Value18.5 s

3/100

10%

Network Requests Diagram

301interactivemarketing.com

118 ms

www.301interactivemarketing.com

139 ms

basic.min.css

26 ms

theme-ie11.min.css

82 ms

theme.min.css

70 ms

Our browser made a total of 112 requests to load all elements on the main page. We found that 46% of them (52 requests) were addressed to the original 301interactivemarketing.com, 38% (42 requests) were made to Fonts.gstatic.com and 6% (7 requests) were made to Apis.google.com. The less responsive or slowest element that took the longest time to load (581 ms) relates to the external source Fonts.gstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 546.6 kB (21%)

Content Size

2.6 MB

After Optimization

2.0 MB

In fact, the total size of 301interactivemarketing.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 156.9 kB

  • Original 194.9 kB
  • After minification 189.5 kB
  • After compression 38.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 156.9 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 73 B

  • Original 1.0 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. 301 Interactive Marketing images are well optimized though.

JavaScript Optimization

-32%

Potential reduce by 383.0 kB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 830.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 383.0 kB or 32% of the original size.

CSS Optimization

-5%

Potential reduce by 6.6 kB

  • Original 124.7 kB
  • After minification 124.7 kB
  • After compression 118.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. 301interactivemarketing.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 51 (82%)

Requests Now

62

After Optimization

11

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 301 Interactive Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 42 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

301interactivemarketing.com accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

301interactivemarketing.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

301interactivemarketing.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise 301interactivemarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that 301interactivemarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of 301 Interactive Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: