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360kid.com screenshot

Report Summary

  • 60

    Performance

    Renders faster than
    75% of other websites

  • 55

    Accessibility

    Visual factors better than
    that of 23% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 54

    SEO

    Google-friendlier than
    19% of websites

360kid.com

360KID - Award Winning Developer of Children's Technology Products and Games

Page Load Speed

1.8 sec in total

First Response

248 ms

Resources Loaded

1.3 sec

Page Rendered

299 ms

360kid.com screenshot

About Website

Welcome to 360kid.com homepage info - get ready to check 360KID best content right away, or after learning these important things about 360kid.com

360KID is a Boston-based, award-winning kid's technology developer. We specialize in bringing products from their earliest inceptions to final completion, all under one roof.

Visit 360kid.com

Key Findings

We analyzed 360kid.com page load time and found that the first response time was 248 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

360kid.com performance score

60

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

68/100

10%

LCP (Largest Contentful Paint)

Value11.2 s

0/100

25%

SI (Speed Index)

Value6.6 s

38/100

10%

TBT (Total Blocking Time)

Value20 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.023

100/100

15%

TTI (Time to Interactive)

Value8.3 s

39/100

10%

Network Requests Diagram

360kid.com

248 ms

360KID_styles.css

82 ms

portfolio.css

152 ms

jquery.min.js

22 ms

swfobject.js

168 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 92% of them (54 requests) were addressed to the original 360kid.com, 3% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (615 ms) belongs to the original domain 360kid.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 377.5 kB (57%)

Content Size

667.0 kB

After Optimization

289.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of 360kid.com main page is 667.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 574.2 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 14.2 kB

  • Original 18.8 kB
  • After minification 17.5 kB
  • After compression 4.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.2 kB or 75% of the original size.

Image Optimization

-61%

Potential reduce by 350.3 kB

  • Original 574.2 kB
  • After minification 223.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, 360KID needs image optimization as it can save up to 350.3 kB or 61% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-17%

Potential reduce by 11.7 kB

  • Original 69.4 kB
  • After minification 64.5 kB
  • After compression 57.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 11.7 kB or 17% of the original size.

CSS Optimization

-29%

Potential reduce by 1.3 kB

  • Original 4.6 kB
  • After minification 4.6 kB
  • After compression 3.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. 360kid.com needs all CSS files to be minified and compressed as it can save up to 1.3 kB or 29% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (9%)

Requests Now

58

After Optimization

53

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 360KID. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

360kid.com

360kid.com

248 ms

360KID_styles.css

360KID_styles.css

82 ms

portfolio.css

portfolio.css

152 ms

jquery.min.js

jquery.min.js

22 ms

swfobject.js

swfobject.js

168 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

166 ms

jquery.elastislide.js

jquery.elastislide.js

167 ms

counter.js

counter.js

22 ms

ga.js

ga.js

74 ms

t.php

t.php

95 ms

body_bkgd.jpg

body_bkgd.jpg

233 ms

page_bkgd.png

page_bkgd.png

86 ms

header_bkgd.jpg

header_bkgd.jpg

233 ms

header_logo.png

header_logo.png

86 ms

header_alt.png

header_alt.png

158 ms

social_facebook.png

social_facebook.png

153 ms

social_twitter.png

social_twitter.png

163 ms

social_youtube.png

social_youtube.png

163 ms

header2_bkgd_blog.png

header2_bkgd_blog.png

231 ms

header2_demo.gif

header2_demo.gif

235 ms

slider_games.png

slider_games.png

240 ms

slider_animation.png

slider_animation.png

241 ms

blueBar_shadow.png

blueBar_shadow.png

308 ms

nav_about.png

nav_about.png

308 ms

nav_portfolio.png

nav_portfolio.png

308 ms

nav_services.png

nav_services.png

310 ms

nav_blog.png

nav_blog.png

317 ms

nav_login.png

nav_login.png

316 ms

blank.png

blank.png

385 ms

mainContent_bkgd.png

mainContent_bkgd.png

385 ms

home.png

home.png

531 ms

mainFooter_bkgd.png

mainFooter_bkgd.png

394 ms

blueBar.gif

blueBar.gif

392 ms

slider_nav.png

slider_nav.png

393 ms

virg_garfielda.gif

virg_garfielda.gif

463 ms

ea_mousetrapa.gif

ea_mousetrapa.gif

461 ms

sesame_magicnumbersa.gif

sesame_magicnumbersa.gif

477 ms

360KID_scenemachinea.gif

360KID_scenemachinea.gif

478 ms

et66a.gif

et66a.gif

477 ms

swinxsa.gif

swinxsa.gif

540 ms

et49a.gif

et49a.gif

540 ms

et50a.gif

et50a.gif

553 ms

ed28a.gif

ed28a.gif

554 ms

ea_mlpaipa.gif

ea_mlpaipa.gif

555 ms

et54a.gif

et54a.gif

606 ms

et47a.gif

et47a.gif

615 ms

__utm.gif

__utm.gif

14 ms

et40a.gif

et40a.gif

539 ms

ea_cluea.gif

ea_cluea.gif

552 ms

et25a.gif

et25a.gif

485 ms

et42a.gif

et42a.gif

480 ms

et34a.gif

et34a.gif

526 ms

et45a.gif

et45a.gif

534 ms

ed23a.gif

ed23a.gif

471 ms

et7a.gif

et7a.gif

484 ms

et11a.gif

et11a.gif

484 ms

et24a.gif

et24a.gif

482 ms

et8a.gif

et8a.gif

527 ms

et9a.gif

et9a.gif

536 ms

Accessibility Review

360kid.com accessibility score

55

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

High

<object> elements do not have alternate text

Best Practices

360kid.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

360kid.com SEO score

54

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

High

Document uses plugins

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise 360kid.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that 360kid.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

360kid.com

Open Graph description is not detected on the main page of 360KID. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: