Report Summary

  • 25

    Performance

    Renders faster than
    45% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

3mdirect.co.uk

3M Science. Applied to Life. | 3M in the UK

Page Load Speed

2.3 sec in total

First Response

92 ms

Resources Loaded

2 sec

Page Rendered

246 ms

3mdirect.co.uk screenshot

About Website

Welcome to 3mdirect.co.uk homepage info - get ready to check 3M Direct best content for United Kingdom right away, or after learning these important things about 3mdirect.co.uk

3M combines science, technology, creativity and innovation to make a real impact, stimulating progress to inspire people and communities across the globe.

Visit 3mdirect.co.uk

Key Findings

We analyzed 3mdirect.co.uk page load time and found that the first response time was 92 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

3mdirect.co.uk performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value9.4 s

0/100

25%

SI (Speed Index)

Value5.6 s

54/100

10%

TBT (Total Blocking Time)

Value750 ms

39/100

30%

CLS (Cumulative Layout Shift)

Value0.558

13/100

15%

TTI (Time to Interactive)

Value10.5 s

24/100

10%

Network Requests Diagram

3mdirect.co.uk

92 ms

www.3mdirect.co.uk

220 ms

style.css

155 ms

style.css

80 ms

amshopby.css

77 ms

Our browser made a total of 126 requests to load all elements on the main page. We found that 52% of them (66 requests) were addressed to the original 3mdirect.co.uk, 7% (9 requests) were made to Tags.tiqcdn.com and 7% (9 requests) were made to Tealium.hs.llnwd.net. The less responsive or slowest element that took the longest time to load (661 ms) relates to the external source Js.stormiq.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.6 MB (63%)

Content Size

2.6 MB

After Optimization

954.8 kB

In fact, the total size of 3mdirect.co.uk main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 173.1 kB

  • Original 200.9 kB
  • After minification 182.8 kB
  • After compression 27.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 173.1 kB or 86% of the original size.

Image Optimization

-10%

Potential reduce by 60.4 kB

  • Original 578.7 kB
  • After minification 518.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. 3M Direct images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 1.1 MB

  • Original 1.5 MB
  • After minification 1.3 MB
  • After compression 373.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.1 MB or 74% of the original size.

CSS Optimization

-89%

Potential reduce by 284.1 kB

  • Original 319.4 kB
  • After minification 201.7 kB
  • After compression 35.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. 3mdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 284.1 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 76 (63%)

Requests Now

120

After Optimization

44

The browser has sent 120 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 3M Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 61 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

3mdirect.co.uk accessibility score

83

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

3mdirect.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

3mdirect.co.uk SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise 3mdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that 3mdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of 3M Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: