Tools & Wizards About Us
652south.com screenshot

Report Summary

  • 46

    Performance

    Renders faster than
    64% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

652south.com

652South - Communication Agency for the Creative Industry

Page Load Speed

3.3 sec in total

First Response

68 ms

Resources Loaded

1.9 sec

Page Rendered

1.3 sec

652south.com screenshot

About Website

Visit 652south.com now to see the best up-to-date 652South content and also check out these interesting facts you probably never knew about 652south.com

Communication agency for creative and cultural industries. Providing strategy, copywriting and design to help busy communication directors achive more.

Visit 652south.com

Key Findings

We analyzed 652south.com page load time and found that the first response time was 68 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

652south.com performance score

46

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

26/100

10%

LCP (Largest Contentful Paint)

Value7.5 s

4/100

25%

SI (Speed Index)

Value7.5 s

26/100

10%

TBT (Total Blocking Time)

Value180 ms

91/100

30%

CLS (Cumulative Layout Shift)

Value0.233

53/100

15%

TTI (Time to Interactive)

Value7.8 s

44/100

10%

Network Requests Diagram

652south.com

68 ms

652south.com

448 ms

www.652south.com

447 ms

script.js

40 ms

css

115 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 92% of them (35 requests) were addressed to the original 652south.com, 3% (1 request) were made to Cdn-cookieyes.com and 3% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (742 ms) belongs to the original domain 652south.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 112.9 kB (15%)

Content Size

739.9 kB

After Optimization

627.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of 652south.com main page is 739.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 387.7 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 112.8 kB

  • Original 134.8 kB
  • After minification 134.8 kB
  • After compression 22.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 112.8 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 387.7 kB
  • After minification 387.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. 652South images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 175 B

  • Original 139.3 kB
  • After minification 139.3 kB
  • After compression 139.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 78.1 kB
  • After minification 78.1 kB
  • After compression 78.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. 652south.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 4 (12%)

Requests Now

34

After Optimization

30

  • Images
  • JavaScript
  • CSS

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 652South. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

652south.com

652south.com

68 ms

652south.com

652south.com

448 ms

www.652south.com

www.652south.com

447 ms

script.js

script.js

40 ms

css

css

115 ms

style.min.css

style.min.css

22 ms

jquery.min.js

jquery.min.js

34 ms

magnific-popup.js

magnific-popup.js

193 ms

us.core.min.js

us.core.min.js

196 ms

owl.carousel.js

owl.carousel.js

191 ms

log

log

546 ms

652south_logotype2024.svg

652south_logotype2024.svg

30 ms

652south_logotype2024_white.svg

652south_logotype2024_white.svg

31 ms

header-bg.png

header-bg.png

193 ms

652south-communication-agency-header02.jpg

652south-communication-agency-header02.jpg

36 ms

652south-communication-agency-header01.jpg

652south-communication-agency-header01.jpg

31 ms

client-portlandworks-300x300.png

client-portlandworks-300x300.png

350 ms

clients_musiccreatorsnorthamerica-300x300.png

clients_musiccreatorsnorthamerica-300x300.png

222 ms

clients_pacsa-300x300.png

clients_pacsa-300x300.png

163 ms

652south_communication_agency_client-apma-300x300.png

652south_communication_agency_client-apma-300x300.png

326 ms

652south_communication_agency_client-millertech-300x300.png

652south_communication_agency_client-millertech-300x300.png

125 ms

clients_biem-300x300.png

clients_biem-300x300.png

247 ms

clients_ciam-300x300.png

clients_ciam-300x300.png

475 ms

652south_communication_agency_client-protech-300x300.png

652south_communication_agency_client-protech-300x300.png

353 ms

clients_ciagp-300x300.png

clients_ciagp-300x300.png

314 ms

652south_communication_agency_client-sac-300x300.png

652south_communication_agency_client-sac-300x300.png

312 ms

652South_communication_agency_client-ftmi-300x300.png

652South_communication_agency_client-ftmi-300x300.png

675 ms

clients_sacd_sq-300x300.png

clients_sacd_sq-300x300.png

450 ms

652south_communication_agency_client-scgc-300x300.png

652south_communication_agency_client-scgc-300x300.png

395 ms

client-carlwhitham-300x300.png

client-carlwhitham-300x300.png

632 ms

652south_communication_agency_client-cc-300x300.png

652south_communication_agency_client-cc-300x300.png

736 ms

clients_writersanddirectorsworldwide-300x300.png

clients_writersanddirectorsworldwide-300x300.png

698 ms

client-apaser-300x300.png

client-apaser-300x300.png

610 ms

652south_communication_agency_client-alcam-300x300.png

652south_communication_agency_client-alcam-300x300.png

574 ms

652south_communication_agency_client-awilj-300x300.png

652south_communication_agency_client-awilj-300x300.png

742 ms

clients_cisac-300x300.png

clients_cisac-300x300.png

733 ms

y-so-serious.png

y-so-serious.png

644 ms

footerpattern.png

footerpattern.png

661 ms

Accessibility Review

652south.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

652south.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

652south.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise 652south.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that 652south.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

652south.com

Open Graph data is detected on the main page of 652South. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: