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66north.us: Everyday technical wear from Iceland | 66°North

We have been making outdoor clothing for Icelanders since 1926. Our products are a fusion of our strong Icelandic heritage, contemporary design, craftsmanship and technical fabrics.

Page load speed analysis

  • 59/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    1.4 sec

  • Resources loaded

    4.8 sec

  • Page rendered

    585 ms

  • Total page load time

    6.8 sec

Click here to check amazing 66 North content for United States. Otherwise, check out these important facts you probably never knew about 66north.us

We analyzed 66north.us page load time and found that the first response time was 1.4 sec and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Page optimization

  • HTML 108.4 kB
    Images 1.5 MB
    Javascripts 576.8 kB
    CSS 240.0 kB

    In fact, the total size of 66north.us main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

    • Original 108.4 kB
    • After minification 74.4 kB
    • After compression 17.8 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 34.1 kB, which is 31% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 90.6 kB or 84% of the original size.

    • Original 1.5 MB
    • After optimization 1.5 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. 66 North images are well optimized though.

    • Original 576.8 kB
    • After minification 576.5 kB
    • After compression 182.1 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 394.7 kB or 68% of the original size.

    • Original 240.0 kB
    • After minification 239.9 kB
    • After compression 37.0 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. 66north.us needs all CSS files to be minified and compressed as it can save up to 203.0 kB or 85% of the original size.

Network requests diagram

  • www.66north.us
  • app.min.css
  • modernizr.js
  • spinnach.js
  • conversion.js
  • app.min.js
  • analytics.js
  • bordi-2320x800-9.jpg
  • bordi-2320x800-18.jpg
  • bordi-2320x800-26.jpg
  • 66north-logo-small@2x.jpg
  • a6c91dda-d4ae-4d51-be05-1da4055b3900.woff
  • FranklinGothicMed.woff
  • ca49688c-50e1-4f26-bbf1-84ef6401353f.woff
  • ss-social-regular.woff
  • ss-standard.woff
  • linkid.js
  • collect
  • collect
  • ga-audiences
  • inspectlet.js
  • feed
  • vefkubbur-staersti-2.jpg
  • or-kubbur-2.jpg
  • asdis-kubbur-3.jpg
  • w11130-665.jpg
  • l81220-839.jpg
  • w11230-900-11.jpg
  • q01159-840.jpg
  • e11451-830-grimsey-3.jpg
  • w11333-415.jpg
  • _a9t9337.jpg
  • dokkbla-duskhufa.jpg
  • q01149-847-spoitop.jpg
  • q81149-840.png
  • vef-2.jpg
  • andrea-kubbur-3.jpg
  • kubbur-2.jpg
  • vefkubbur-2.jpg
  • sjomadur02at2x.jpg
  • 66north_phaseone108883.jpg
  • tota-2.jpg
  • 1950808726
  • 11253930_493972200786670_963895713_n.jpg
  • 12446063_227670927579084_594397345_n.jpg
  • 12725066_1262660087095403_287992862_n.jpg
  • 12717035_161522440897247_1241767708_n.jpg
  • 12728639_448292092048027_1069581469_n.jpg
  • 12677323_1712605769023293_40383292_n.jpg
  • 12501470_186017765091817_992431326_n.jpg
  • 12568243_1065819160151768_807624912_n.jpg
  • 12424346_489112964605546_1005946676_n.jpg
  • 12534361_589021421251571_244140616_n.jpg

Our browser made a total of 55 requests to load all elements on the main page. We found that 64% of them (35 requests) were addressed to the original 66north.us, 18% (10 requests) were made to Scontent.cdninstagram.com and 5% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain 66north.us.

Additional info on 66north.us

Requests

The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of 66 North. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

7

Javascripts

36

Images

1

CSS

3

AJAX

47

All

Possible request optimization

1

Javascripts

36

Images

1

CSS

3

AJAX

6

Optimized

41

All

Normal result

IP address

66north.us uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

66north.us

televisions.com

traiddns.net

totalpad.com

magazinecity.com

184.168.221.4

DNS records

Type Host Target/ip TTL Other
A

66north.us

184.168.221.9 599
NS

66north.us

ns40.domaincontrol.com 3599
NS

66north.us

ns39.domaincontrol.com 3599
SOA

66north.us

3599 Mname: ns39.domaincontrol.com
Rname: dns.jomax.net
Serial: 2017102100
Refresh: 28800
Retry: 7200
Expire: 604800
Minimum-ttl: 3600
MX

66north.us

mailstore1.secureserver.net 3599 Pri: 10

Language and encoding

Normal result

Language

EN en language flag

Detected

N/A  language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise 66north.us can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that 66north.us main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

66north.us has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 75% of all visits is United States. It’s good for 66north.us that their server is also located in United States, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Normal result

Social Sharing Optimization

Open Graph description is not detected on the main page of 66 North. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

66north.us

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