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aapm.co.uk screenshot

Report Summary

  • 47

    Performance

    Renders faster than
    65% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

aapm.co.uk

AAPM - Anderson Advertising & Property Marketing - Creative and Digital Agency

Page Load Speed

1.8 sec in total

First Response

353 ms

Resources Loaded

1.4 sec

Page Rendered

59 ms

aapm.co.uk screenshot

About Website

Click here to check amazing AAPM content. Otherwise, check out these important facts you probably never knew about aapm.co.uk

AAPM are a full service creative and digital agency, specialising in property marketing, that works with a number of satisfied clients in London and across the UK.

Visit aapm.co.uk

Key Findings

We analyzed Aapm.co.uk page load time and found that the first response time was 353 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

aapm.co.uk performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

17/100

10%

LCP (Largest Contentful Paint)

Value12.6 s

0/100

25%

SI (Speed Index)

Value12.9 s

2/100

10%

TBT (Total Blocking Time)

Value80 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value15.4 s

7/100

10%

Network Requests Diagram

aapm.co.uk

353 ms

loader-color-2.css

159 ms

plugins.css

605 ms

main.css

382 ms

aapm.css

159 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 97% of them (36 requests) were addressed to the original Aapm.co.uk, 3% (1 request) were made to Maps.googleapis.com. The less responsive or slowest element that took the longest time to load (644 ms) belongs to the original domain Aapm.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 741.2 kB (12%)

Content Size

6.2 MB

After Optimization

5.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Aapm.co.uk main page is 6.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.2 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 40.3 kB

  • Original 45.3 kB
  • After minification 24.4 kB
  • After compression 5.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 20.9 kB, which is 46% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 40.3 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 359 B

  • Original 5.2 MB
  • After minification 5.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. AAPM images are well optimized though.

JavaScript Optimization

-58%

Potential reduce by 261.1 kB

  • Original 452.0 kB
  • After minification 441.2 kB
  • After compression 190.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 261.1 kB or 58% of the original size.

CSS Optimization

-89%

Potential reduce by 439.5 kB

  • Original 492.3 kB
  • After minification 381.0 kB
  • After compression 52.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Aapm.co.uk needs all CSS files to be minified and compressed as it can save up to 439.5 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (27%)

Requests Now

26

After Optimization

19

  • Images
  • JavaScript
  • CSS

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of AAPM. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

aapm.co.uk

aapm.co.uk

353 ms

loader-color-2.css

loader-color-2.css

159 ms

plugins.css

plugins.css

605 ms

main.css

main.css

382 ms

aapm.css

aapm.css

159 ms

aapm.svg

aapm.svg

159 ms

ebr3.jpg

ebr3.jpg

306 ms

2em4.jpg

2em4.jpg

311 ms

7pr2.jpg

7pr2.jpg

390 ms

img07.jpg

img07.jpg

644 ms

libs.min.js

libs.min.js

388 ms

gallery-init.js

gallery-init.js

312 ms

custom.js

custom.js

312 ms

aapm.js

aapm.js

391 ms

js

js

62 ms

img01.jpg

img01.jpg

158 ms

ebr2.jpg

ebr2.jpg

226 ms

img03.jpg

img03.jpg

159 ms

img02.jpg

img02.jpg

156 ms

about.jpg

about.jpg

308 ms

broc.jpg

broc.jpg

151 ms

id.jpg

id.jpg

233 ms

digi.jpg

digi.jpg

241 ms

pr.jpg

pr.jpg

241 ms

photo.jpg

photo.jpg

243 ms

sign.jpg

sign.jpg

380 ms

bq.jpg

bq.jpg

315 ms

Poppins-Light.woff

Poppins-Light.woff

236 ms

Poppins-Regular.woff

Poppins-Regular.woff

243 ms

Poppins-Medium.woff

Poppins-Medium.woff

244 ms

Poppins-SemiBold.woff

Poppins-SemiBold.woff

303 ms

Poppins-Bold.woff

Poppins-Bold.woff

314 ms

Poppins-ExtraBold.woff

Poppins-ExtraBold.woff

324 ms

Poppins-Black.woff

Poppins-Black.woff

324 ms

fa-brands-400.ttf

fa-brands-400.ttf

325 ms

fa-solid-900.ttf

fa-solid-900.ttf

449 ms

fa-regular-400.ttf

fa-regular-400.ttf

383 ms

Accessibility Review

aapm.co.uk accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

aapm.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

aapm.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aapm.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Aapm.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

aapm.co.uk

Open Graph data is detected on the main page of AAPM. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: