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aapm.co.uk screenshot

Report Summary

  • 46

    Performance

    Renders faster than
    65% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 77% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

aapm.co.uk

AAPM - Anderson Advertising & Property Marketing - Creative and Digital Agency

Page Load Speed

4 sec in total

First Response

448 ms

Resources Loaded

3.5 sec

Page Rendered

83 ms

aapm.co.uk screenshot

About Website

Click here to check amazing AAPM content. Otherwise, check out these important facts you probably never knew about aapm.co.uk

AAPM are a full service creative and digital agency, specialising in property marketing, that works with a number of satisfied clients in London and across the UK.

Visit aapm.co.uk

Key Findings

We analyzed Aapm.co.uk page load time and found that the first response time was 448 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

aapm.co.uk performance score

46

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

17/100

10%

LCP (Largest Contentful Paint)

Value10.5 s

0/100

25%

SI (Speed Index)

Value14.6 s

1/100

10%

TBT (Total Blocking Time)

Value130 ms

96/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value15.3 s

7/100

10%

Network Requests Diagram

aapm.co.uk

448 ms

loader-color-2.css

182 ms

plugins.css

1332 ms

main.css

430 ms

aapm.css

275 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 97% of them (36 requests) were addressed to the original Aapm.co.uk, 3% (1 request) were made to Maps.googleapis.com. The less responsive or slowest element that took the longest time to load (3 sec) belongs to the original domain Aapm.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 741.2 kB (12%)

Content Size

6.2 MB

After Optimization

5.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Aapm.co.uk main page is 6.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 5.2 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 40.3 kB

  • Original 45.3 kB
  • After minification 24.4 kB
  • After compression 5.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 20.9 kB, which is 46% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 40.3 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 359 B

  • Original 5.2 MB
  • After minification 5.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. AAPM images are well optimized though.

JavaScript Optimization

-60%

Potential reduce by 261.1 kB

  • Original 434.8 kB
  • After minification 424.0 kB
  • After compression 173.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 261.1 kB or 60% of the original size.

CSS Optimization

-89%

Potential reduce by 439.5 kB

  • Original 492.3 kB
  • After minification 381.0 kB
  • After compression 52.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Aapm.co.uk needs all CSS files to be minified and compressed as it can save up to 439.5 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (27%)

Requests Now

26

After Optimization

19

  • Images
  • JavaScript
  • CSS

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of AAPM. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

aapm.co.uk

aapm.co.uk

448 ms

loader-color-2.css

loader-color-2.css

182 ms

plugins.css

plugins.css

1332 ms

main.css

main.css

430 ms

aapm.css

aapm.css

275 ms

aapm.svg

aapm.svg

542 ms

ebr3.jpg

ebr3.jpg

832 ms

2em4.jpg

2em4.jpg

2192 ms

7pr2.jpg

7pr2.jpg

3034 ms

img07.jpg

img07.jpg

900 ms

libs.min.js

libs.min.js

3039 ms

gallery-init.js

gallery-init.js

867 ms

custom.js

custom.js

904 ms

aapm.js

aapm.js

962 ms

js

js

44 ms

img01.jpg

img01.jpg

392 ms

ebr2.jpg

ebr2.jpg

443 ms

img03.jpg

img03.jpg

576 ms

img02.jpg

img02.jpg

553 ms

about.jpg

about.jpg

840 ms

broc.jpg

broc.jpg

639 ms

id.jpg

id.jpg

891 ms

digi.jpg

digi.jpg

721 ms

pr.jpg

pr.jpg

804 ms

photo.jpg

photo.jpg

889 ms

sign.jpg

sign.jpg

1038 ms

bq.jpg

bq.jpg

974 ms

Poppins-Light.woff

Poppins-Light.woff

992 ms

Poppins-Regular.woff

Poppins-Regular.woff

1664 ms

Poppins-Medium.woff

Poppins-Medium.woff

1006 ms

Poppins-SemiBold.woff

Poppins-SemiBold.woff

1091 ms

Poppins-Bold.woff

Poppins-Bold.woff

1132 ms

Poppins-ExtraBold.woff

Poppins-ExtraBold.woff

1099 ms

Poppins-Black.woff

Poppins-Black.woff

1187 ms

fa-brands-400.ttf

fa-brands-400.ttf

1174 ms

fa-solid-900.ttf

fa-solid-900.ttf

1440 ms

fa-regular-400.ttf

fa-regular-400.ttf

1259 ms

Accessibility Review

aapm.co.uk accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

aapm.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

aapm.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aapm.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Aapm.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

aapm.co.uk

Open Graph data is detected on the main page of AAPM. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: