Tools & Wizards About Us
abdnshop.com screenshot

Report Summary

  • 59

    Performance

    Renders faster than
    74% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

abdnshop.com

University of Aberdeen Gifts & Clothing Online Store

Page Load Speed

2.7 sec in total

First Response

581 ms

Resources Loaded

1.9 sec

Page Rendered

204 ms

abdnshop.com screenshot

About Website

Welcome to abdnshop.com homepage info - get ready to check Abdnshop best content right away, or after learning these important things about abdnshop.com

Buy University of Aberdeen branded gifts and clothing, and have them conveniently delivered to your home.

Visit abdnshop.com

Key Findings

We analyzed Abdnshop.com page load time and found that the first response time was 581 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

abdnshop.com performance score

59

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value5.4 s

20/100

25%

SI (Speed Index)

Value4.6 s

71/100

10%

TBT (Total Blocking Time)

Value250 ms

84/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value7.7 s

46/100

10%

Network Requests Diagram

www.abdnshop.com

581 ms

jquery.min.js

114 ms

css

36 ms

fa.css

146 ms

styles.dymc.css

206 ms

Our browser made a total of 34 requests to load all elements on the main page. We found that 21% of them (7 requests) were addressed to the original Abdnshop.com, 15% (5 requests) were made to 26.cdn.ekm.net and 15% (5 requests) were made to Files.ekmcdn.com. The less responsive or slowest element that took the longest time to load (581 ms) belongs to the original domain Abdnshop.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 36.3 kB (7%)

Content Size

556.6 kB

After Optimization

520.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Abdnshop.com main page is 556.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 367.4 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 32.4 kB

  • Original 43.2 kB
  • After minification 36.8 kB
  • After compression 10.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.4 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 32.4 kB or 75% of the original size.

Image Optimization

-0%

Potential reduce by 361 B

  • Original 367.4 kB
  • After minification 367.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Abdnshop images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 697 B

  • Original 89.6 kB
  • After minification 89.6 kB
  • After compression 88.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-5%

Potential reduce by 2.9 kB

  • Original 56.5 kB
  • After minification 56.4 kB
  • After compression 53.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Abdnshop.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 17 (55%)

Requests Now

31

After Optimization

14

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Abdnshop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.abdnshop.com

www.abdnshop.com

581 ms

jquery.min.js

jquery.min.js

114 ms

css

css

36 ms

fa.css

fa.css

146 ms

styles.dymc.css

styles.dymc.css

206 ms

shopui.css

shopui.css

111 ms

showdata-thumbnailhover.min.js

showdata-thumbnailhover.min.js

26 ms

showdata-thumbnailhover.css

showdata-thumbnailhover.css

30 ms

softcart.min.css

softcart.min.css

32 ms

softcart.min.js

softcart.min.js

33 ms

historytracker.js

historytracker.js

31 ms

script.js

script.js

49 ms

shopui.js

shopui.js

142 ms

stats-global.js

stats-global.js

485 ms

css

css

18 ms

gtm.js

gtm.js

108 ms

fa-safe.css

fa-safe.css

18 ms

uoa-logo.png

uoa-logo.png

88 ms

university-gifts.jpg

university-gifts.jpg

86 ms

university-clothing.jpg

university-clothing.jpg

85 ms

uni-tartan-gifts-1.jpg

uni-tartan-gifts-1.jpg

85 ms

grad-gifts-2.jpg

grad-gifts-2.jpg

87 ms

youtube.png

youtube.png

350 ms

twitter.png

twitter.png

350 ms

facebook.png

facebook.png

456 ms

pinterest.png

pinterest.png

433 ms

instagram.png

instagram.png

434 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

17 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

17 ms

js

js

60 ms

analytics.js

analytics.js

25 ms

collect

collect

52 ms

collect

collect

31 ms

js

js

39 ms

Accessibility Review

abdnshop.com accessibility score

90

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

abdnshop.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

abdnshop.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Abdnshop.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Abdnshop.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

abdnshop.com

Open Graph description is not detected on the main page of Abdnshop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: