Tools & Wizards About Us
aboutface.com screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

aboutface.com

about-face: High-performance, vegan + clean beauty products by Halsey

Page Load Speed

3.7 sec in total

First Response

774 ms

Resources Loaded

2.2 sec

Page Rendered

754 ms

aboutface.com screenshot

About Website

Welcome to aboutface.com homepage info - get ready to check About Face best content for United States right away, or after learning these important things about aboutface.com

Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey. Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention...

Visit aboutface.com

Key Findings

We analyzed Aboutface.com page load time and found that the first response time was 774 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

aboutface.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

53/100

10%

LCP (Largest Contentful Paint)

Value5.9 s

14/100

25%

SI (Speed Index)

Value16.9 s

0/100

10%

TBT (Total Blocking Time)

Value4,370 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.291

41/100

15%

TTI (Time to Interactive)

Value46.3 s

0/100

10%

Network Requests Diagram

aboutface.com

774 ms

shopify.ba9807f79b5cdb6483d5.js

107 ms

gtm.js

115 ms

js

468 ms

custom-fonts.css

87 ms

Our browser made a total of 118 requests to load all elements on the main page. We found that 53% of them (63 requests) were addressed to the original Aboutface.com, 8% (10 requests) were made to Cdn.shopify.com and 7% (8 requests) were made to Static.klaviyo.com. The less responsive or slowest element that took the longest time to load (774 ms) belongs to the original domain Aboutface.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 844.1 kB (20%)

Content Size

4.3 MB

After Optimization

3.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Aboutface.com main page is 4.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 790.1 kB

  • Original 902.4 kB
  • After minification 814.7 kB
  • After compression 112.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 790.1 kB or 88% of the original size.

Image Optimization

-2%

Potential reduce by 49.4 kB

  • Original 2.5 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. About Face images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 4.0 kB

  • Original 903.8 kB
  • After minification 903.7 kB
  • After compression 899.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 557 B

  • Original 32.6 kB
  • After minification 32.6 kB
  • After compression 32.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Aboutface.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 62 (53%)

Requests Now

116

After Optimization

54

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 116 CSS, Javascripts, AJAX and image requests in order to completely render the main page of About Face. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 55 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

aboutface.com

aboutface.com

774 ms

shopify.ba9807f79b5cdb6483d5.js

shopify.ba9807f79b5cdb6483d5.js

107 ms

gtm.js

gtm.js

115 ms

js

js

468 ms

custom-fonts.css

custom-fonts.css

87 ms

main.css

main.css

78 ms

main.js

main.js

85 ms

vendors.js

vendors.js

86 ms

vendors.css

vendors.css

101 ms

preloads.js

preloads.js

160 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

160 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

159 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

159 ms

scripts.js

scripts.js

158 ms

klaviyo.js

klaviyo.js

470 ms

main.min.css

main.min.css

93 ms

widget-style-customisations.css

widget-style-customisations.css

93 ms

fundle.js

fundle.js

132 ms

cart.js

cart.js

133 ms

nova-cookie-app-embed.js

nova-cookie-app-embed.js

157 ms

nova-cookie.css

nova-cookie.css

186 ms

disable-app.js

disable-app.js

220 ms

pagespeed-preloading.js

pagespeed-preloading.js

221 ms

smile-loader.js

smile-loader.js

281 ms

ground.js

ground.js

101 ms

jquery.min.js

jquery.min.js

101 ms

splide-extension-auto-scroll.js

splide-extension-auto-scroll.js

249 ms

collection.css

collection.css

192 ms

product-card.css

product-card.css

190 ms

variants.css

variants.css

189 ms

cart.js

cart.js

129 ms

cart-drawer.js

cart-drawer.js

232 ms

onsite.js

onsite.js

107 ms

js

js

133 ms

trekkie.storefront.dd626a6a6fbdab104f8779acc4331c330134c832.min.js

trekkie.storefront.dd626a6a6fbdab104f8779acc4331c330134c832.min.js

260 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

261 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

264 ms

logo.png

logo.png

236 ms

Energy_Angel-Lashes_MOBILE.gif

Energy_Angel-Lashes_MOBILE.gif

255 ms

VertigoFlowers_PackandSwatch_1060x_e7f7fba2-5d73-49ef-86ee-b5f469d9af94.png

VertigoFlowers_PackandSwatch_1060x_e7f7fba2-5d73-49ef-86ee-b5f469d9af94.png

241 ms

pdp_2022_Drop2_SaturationNation_MFEP_WINDY_00892_VERTIGOFLOWERS_V3_531x708_1060x_6ea94b60-6c3f-413f-be0c-b099d6b647df.png

pdp_2022_Drop2_SaturationNation_MFEP_WINDY_00892_VERTIGOFLOWERS_V3_531x708_1060x_6ea94b60-6c3f-413f-be0c-b099d6b647df.png

242 ms

SmokingGun-PDP-ComponentwSwatch-2.jpg

SmokingGun-PDP-ComponentwSwatch-2.jpg

244 ms

SmokingGun-CapOn-AF.jpg

SmokingGun-CapOn-AF.jpg

248 ms

AskNicelyimage.png

AskNicelyimage.png

249 ms

Firesideimagepackshot.png

Firesideimagepackshot.png

251 ms

Smolder_ComponentSwatch_PDP_531x708_cf530178-6d8b-4fc6-9d9b-df1705d396bb.png

Smolder_ComponentSwatch_PDP_531x708_cf530178-6d8b-4fc6-9d9b-df1705d396bb.png

250 ms

AboveSantorini_ComponentSwatch_PDP_531x708_1.png

AboveSantorini_ComponentSwatch_PDP_531x708_1.png

254 ms

MATTEFIXLIPPENCIL-OPEN_FALSEALARM_PDP_531x708_6ce5d3b3-0e59-4ad7-98ba-e1238edfe78c.jpg

MATTEFIXLIPPENCIL-OPEN_FALSEALARM_PDP_531x708_6ce5d3b3-0e59-4ad7-98ba-e1238edfe78c.jpg

257 ms

pdp_2022_EvergreenShades_Revised_LipPencil_WINDY_02075_FALSEALARM_531x708_da2af4a1-6719-4c2e-bf4d-176d08108cb1.png

pdp_2022_EvergreenShades_Revised_LipPencil_WINDY_02075_FALSEALARM_531x708_da2af4a1-6719-4c2e-bf4d-176d08108cb1.png

255 ms

DreamsSyndicate_Swatch.png

DreamsSyndicate_Swatch.png

256 ms

KAYLA_DREAMSYNDICATE_735.jpg

KAYLA_DREAMSYNDICATE_735.jpg

265 ms

PDP_531x708INTOTHEVOIDSWATCH_bcca16a8-3352-475b-b6d6-98e1755c4c6b.jpg

PDP_531x708INTOTHEVOIDSWATCH_bcca16a8-3352-475b-b6d6-98e1755c4c6b.jpg

263 ms

2022_04_01_Anthony-INTO-THE-VOID-520_0bd52ac6-3ac7-4a54-afda-ddd782cb032e.png

2022_04_01_Anthony-INTO-THE-VOID-520_0bd52ac6-3ac7-4a54-afda-ddd782cb032e.png

257 ms

Preludepdp.png

Preludepdp.png

260 ms

DareToBare.png

DareToBare.png

259 ms

Laid_Ecomm_Open.png

Laid_Ecomm_Open.png

258 ms

CF_PDP_LAID_LIGHT.png

CF_PDP_LAID_LIGHT.png

261 ms

Ascent.jpg

Ascent.jpg

262 ms

Juniper.jpg

Juniper.jpg

265 ms

Cherry-Pick_Component_Swatch_0000_WICKED-APPLE-CAP-ON.png

Cherry-Pick_Component_Swatch_0000_WICKED-APPLE-CAP-ON.png

261 ms

CherryPick_WickedApple1.png

CherryPick_WickedApple1.png

264 ms

ShadowFix_PackandSwatch.png

ShadowFix_PackandSwatch.png

266 ms

png.png

png.png

292 ms

RD3COOLCLOSED.jpg

RD3COOLCLOSED.jpg

264 ms

allure_new_badge_-_mattte_fluid_eye_paint_2.png

allure_new_badge_-_mattte_fluid_eye_paint_2.png

232 ms

BestofBeauty_2022_530x.png

BestofBeauty_2022_530x.png

234 ms

RD3COOLOPEN.jpg

RD3COOLOPEN.jpg

263 ms

EyeGlossOpen_531x708_461017e2-ea7a-4f3a-b8bd-761ca534c431.png

EyeGlossOpen_531x708_461017e2-ea7a-4f3a-b8bd-761ca534c431.png

207 ms

TorG_1_VINYL_EFFECT.png

TorG_1_VINYL_EFFECT.png

229 ms

Mirror.png

Mirror.png

233 ms

Blendingpallette.png

Blendingpallette.png

522 ms

MFEP-Minis__0009_Minis-Kit-1-Shot-1.png

MFEP-Minis__0009_Minis-Kit-1-Shot-1.png

60 ms

TheBrights_ModelImage.png

TheBrights_ModelImage.png

257 ms

MFEP-Minis__0007_Minis-Kit-2-Shot-1.png

MFEP-Minis__0007_Minis-Kit-2-Shot-1.png

170 ms

ThePrimaries_ModelImage.png

ThePrimaries_ModelImage.png

363 ms

Web-Tease_Performer-MOBILE-2.jpg

Web-Tease_Performer-MOBILE-2.jpg

238 ms

AF_Brand_Statement_Swatch_Desktop_1920x.png

AF_Brand_Statement_Swatch_Desktop_1920x.png

234 ms

pure-white-background-85a2a7fd_1920x.jpg

pure-white-background-85a2a7fd_1920x.jpg

230 ms

about-logo.svg

about-logo.svg

241 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

203 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

207 ms

runtime.c790079652cd601d1ad5.js

runtime.c790079652cd601d1ad5.js

119 ms

sharedUtils.f95675bec4b0f9912eed.js

sharedUtils.f95675bec4b0f9912eed.js

194 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

190 ms

vendors~signup_forms~onsite-triggering.075e2d585f48aa57970c.js

vendors~signup_forms~onsite-triggering.075e2d585f48aa57970c.js

192 ms

vendors~signup_forms.824396622be3ec2234ff.js

vendors~signup_forms.824396622be3ec2234ff.js

190 ms

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

191 ms

signup_forms.3c339f68eee3e750afea.js

signup_forms.3c339f68eee3e750afea.js

190 ms

cross.svg

cross.svg

119 ms

footer_af.webp

footer_af.webp

114 ms

get-skio-info

get-skio-info

441 ms

session

session

118 ms

reviewsWidget.min.js

reviewsWidget.min.js

18 ms

friendbuy-shopify.js

friendbuy-shopify.js

118 ms

ecocart.js

ecocart.js

160 ms

shopify-scevent-init.js

shopify-scevent-init.js

103 ms

grin-sdk.js

grin-sdk.js

103 ms

shopify_justuno_37060640908_dd565af0-fc9a-11ec-b2d6-5ba4f7b8eb02.js

shopify_justuno_37060640908_dd565af0-fc9a-11ec-b2d6-5ba4f7b8eb02.js

180 ms

init.js

init.js

318 ms

hello.js

hello.js

101 ms

track.js

track.js

157 ms

device.js

device.js

112 ms

booster_eu_cookie_37060640908.js

booster_eu_cookie_37060640908.js

31 ms

engine

engine

77 ms

sdk-script-loader.bundle.js

sdk-script-loader.bundle.js

114 ms

index.js

index.js

156 ms

hasaboutface.myshopify.com-1712965950547.js

hasaboutface.myshopify.com-1712965950547.js

367 ms

rebuy.js

rebuy.js

176 ms

cookie_constent_shopify_secure.js

cookie_constent_shopify_secure.js

43 ms

hello.js

hello.js

15 ms

sdk.bundle.js

sdk.bundle.js

67 ms

country

country

44 ms

tag.js

tag.js

26 ms

track

track

5 ms

vck-shopify.js

vck-shopify.js

119 ms

track

track

63 ms

translation

translation

67 ms

US.png

US.png

9 ms

Accessibility Review

aboutface.com accessibility score

81

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

aboutface.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

aboutface.com SEO score

89

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aboutface.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Aboutface.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

aboutface.com

Open Graph data is detected on the main page of About Face. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: