Tools & Wizards About Us
actionoutdoors.co.uk screenshot

Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

actionoutdoors.co.uk

Action Outdoors. Outdoor Pursuits and Rope Access Equipment

Page Load Speed

4.8 sec in total

First Response

181 ms

Resources Loaded

2.1 sec

Page Rendered

2.5 sec

actionoutdoors.co.uk screenshot

About Website

Welcome to actionoutdoors.co.uk homepage info - get ready to check Action Outdoors best content for United Kingdom right away, or after learning these important things about actionoutdoors.co.uk

Independent retailer with over 40 years experience specialising in outdoor clothing and footwear, down sleeping bags, sleeping mats, tents, climbing & rope access / fall arrest equipment.

Visit actionoutdoors.co.uk

Key Findings

We analyzed Actionoutdoors.co.uk page load time and found that the first response time was 181 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

actionoutdoors.co.uk performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.2 s

1/100

10%

LCP (Largest Contentful Paint)

Value15.7 s

0/100

25%

SI (Speed Index)

Value7.9 s

22/100

10%

TBT (Total Blocking Time)

Value990 ms

27/100

30%

CLS (Cumulative Layout Shift)

Value1.19

1/100

15%

TTI (Time to Interactive)

Value13.7 s

11/100

10%

Network Requests Diagram

actionoutdoors.co.uk

181 ms

actionoutdoors.co.uk

333 ms

www.actionoutdoors.co.uk

451 ms

jquery-1.7.2.min.js

72 ms

public.min.v20240520150224.js

93 ms

Our browser made a total of 22 requests to load all elements on the main page. We found that 23% of them (5 requests) were addressed to the original Actionoutdoors.co.uk, 36% (8 requests) were made to Cdn.rocketspark.com and 27% (6 requests) were made to Uk.rs-cdn.com. The less responsive or slowest element that took the longest time to load (574 ms) relates to the external source Uk.rs-cdn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 128.3 kB (39%)

Content Size

328.1 kB

After Optimization

199.7 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Actionoutdoors.co.uk main page is 328.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. HTML takes 152.6 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 126.9 kB

  • Original 152.6 kB
  • After minification 148.9 kB
  • After compression 25.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 126.9 kB or 83% of the original size.

JavaScript Optimization

-1%

Potential reduce by 1.2 kB

  • Original 112.0 kB
  • After minification 112.0 kB
  • After compression 110.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 261 B

  • Original 63.5 kB
  • After minification 63.5 kB
  • After compression 63.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Actionoutdoors.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 15 (79%)

Requests Now

19

After Optimization

4

  • Images
  • JavaScript
  • CSS

The browser has sent 19 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Action Outdoors. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

actionoutdoors.co.uk

actionoutdoors.co.uk

181 ms

actionoutdoors.co.uk

actionoutdoors.co.uk

333 ms

www.actionoutdoors.co.uk

www.actionoutdoors.co.uk

451 ms

jquery-1.7.2.min.js

jquery-1.7.2.min.js

72 ms

public.min.v20240520150224.js

public.min.v20240520150224.js

93 ms

vendors.d79df5bd2be4.bundle.js

vendors.d79df5bd2be4.bundle.js

144 ms

commons.a3ca0e87fb2d.bundle.js

commons.a3ca0e87fb2d.bundle.js

107 ms

public.2f39cac3a03e.bundle.js

public.2f39cac3a03e.bundle.js

133 ms

public.edeab8de75e1.bundle.css

public.edeab8de75e1.bundle.css

109 ms

vendors.a95edf9aec6b.bundle.css

vendors.a95edf9aec6b.bundle.css

118 ms

rocketspark.esm.js

rocketspark.esm.js

246 ms

rocketspark.css

rocketspark.css

82 ms

index.css

index.css

160 ms

page75301.js

page75301.js

444 ms

css.css

css.css

280 ms

page75301.css

page75301.css

503 ms

jquery.cycle.min.js

jquery.cycle.min.js

113 ms

50 ms

uzRgo5piRXyvc2FsyeynFTjBQ0GcRczlvcVby3TvOO3fe0CffOxAJyJ1FQjtwQJaWhBRie8zdcNuieszda4DO14zjhl8iYF3jW4nOcFzO1mne1FyjasTdhoziWsqdhNkSkoRdkou-kUyjasTdhoziWsqdhNkSkokdhFnZWsDSeBk-koRdkou-kUaiaS0jAFX-AN0damXZeNzS1w0jhv0iACCiaiaOcBRie8zdcNuieszda4DO14zjhl8iYF3jW4nOcFzO1mnJ6sUieoUJ6skih4UJ6s1dWF7J6shjaFlJ6sqShukJ6stSa4GH6GJE_tgIMMjgfMfH6qJ0KqbMs6eJMJ7fbRwHgMgeMS6MKG4fFIVIMJjgkMfH6qJn3IbMU6IJMJ7fbK3MsM2eMt6MKG4fHXgIMwjgKMfH6qJn6IbMU6bJMJ7fbKOMsM2eMS6MKG4fJ3gIMwjIPMfH6qJtKGbMU62JMJ7f6RvEbIbgg6BJMJ7f6KIcMJbgs6IJMJ7f6KBcMJbgs6YJMHbMpczx-Xe.js

uzRgo5piRXyvc2FsyeynFTjBQ0GcRczlvcVby3TvOO3fe0CffOxAJyJ1FQjtwQJaWhBRie8zdcNuieszda4DO14zjhl8iYF3jW4nOcFzO1mne1FyjasTdhoziWsqdhNkSkoRdkou-kUyjasTdhoziWsqdhNkSkokdhFnZWsDSeBk-koRdkou-kUaiaS0jAFX-AN0damXZeNzS1w0jhv0iACCiaiaOcBRie8zdcNuieszda4DO14zjhl8iYF3jW4nOcFzO1mnJ6sUieoUJ6skih4UJ6s1dWF7J6shjaFlJ6sqShukJ6stSa4GH6GJE_tgIMMjgfMfH6qJ0KqbMs6eJMJ7fbRwHgMgeMS6MKG4fFIVIMJjgkMfH6qJn3IbMU6IJMJ7fbK3MsM2eMt6MKG4fHXgIMwjgKMfH6qJn6IbMU6bJMJ7fbKOMsM2eMS6MKG4fJ3gIMwjIPMfH6qJtKGbMU62JMJ7f6RvEbIbgg6BJMJ7f6KIcMJbgs6IJMJ7f6KBcMJbgs6YJMHbMpczx-Xe.js

65 ms

ua-parser.min.js

ua-parser.min.js

59 ms

hcrop1920x900@stretch.jpg

hcrop1920x900@stretch.jpg

574 ms

h200.jpg

h200.jpg

24 ms

Accessibility Review

actionoutdoors.co.uk accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

actionoutdoors.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

actionoutdoors.co.uk SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Actionoutdoors.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Actionoutdoors.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

actionoutdoors.co.uk

Open Graph description is not detected on the main page of Action Outdoors. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: